Product Marketing Team Lead (m/f/x)

The role

As the Product Marketing Lead you’ll play a crucial role in our Growth and Acquisition-focused Product Marketing Team. Based in our Berlin headquarters, you will lead initiatives aimed at driving new customer acquisition and demand generation, while also overseeing a direct report responsible for reactivations.

This senior-level position requires expertise in driving product-led growth through strategic incentives, optimizing acquisition levers, and ensuring sustainable customer engagement while maintaining efficiency in marketing spend. You’ll collaborate closely with cross-functional teams—including Product, Pricing and Growth and Reactivations Marketing  and you will have the autonomy to lead high-impact projects across international markets and multi-brand ecosystems.

If you thrive in high-growth, fast-paced environments and have a strong data-driven mindset, we’d love to hear from you!

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Identify and leverage products that drive excitement and acquisition, ensuring both physical and digital offerings play a key role in attracting new customers.
• Develop and execute product-driven marketing campaigns, using the product portfolio as a key acquisition lever through incentives, referral programs, and compelling positioning and messaging.
• Integrate product and customer insights into acquisition-focused marketing efforts, ensuring sign-up journeys, messaging, and campaign strategies are aligned with product strengths.
• Leverage customer insights and acquisition data to inform product roadmaps, working closely with Product teams to enhance features that drive demand and engagement.
• Bring product into the center of marketing campaigns, ensuring acquisition efforts are not just promotional but deeply tied to product value and experience.
• Develop compelling product narratives and marketing materials to support Sales, Partnerships, and Growth teams, ensuring clear communication of the product’s value proposition.
• Collaborate with Creative teams to ensure messaging consistency across all acquisition and demand generation initiatives.
• Analyze customer behavior and segment data to tailor messaging strategies, using insights to continuously refine and improve marketing effectiveness.

What you’ll bring

• 8+ years of experience in Product Marketing, or related roles, ideally in a fast-paced, high-growth, or tech-driven environment.
• Proven track record of working closely with Tech and Creative teams, with the ability to bridge the gap between technical product features and customer-centric messaging.
• Expertise in messaging optimization, with strong experience in crafting impactful narratives for new and existing customer segments.
• Deep brand knowledge and experience with brand metrics and positioning, with the ability to apply these insights to demand generation strategies.
• Strong project management skills: comfortable leading complex, cross-functional projects and delivering high-quality work on tight timelines.
• Experience with incentive and benefit systems (such as referral programs, discounts, cash-back initiatives) and how they influence customer acquisition.
• Knowledge of pricing strategies and how to effectively communicate pricing and value propositions to different customer segments.
• Experience working with subscription-based businesses is a plus, with a strong understanding of customer lifecycle management.
• Proven success in upper and mid-funnel marketing activations, including awareness campaigns, demand generation, and lead nurturing.
• A data-driven mindset, comfortable using analytics and customer insights to drive marketing decisions and optimizations.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. 

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

Europe: EUaccommodations@hellofresh.com.
APAC: APACaccommodations@hellofresh.com
United States: USCandidateAccommodations@hellofresh.com
Canada: CAaccommodations@hellofresh.com