Associate Director of Online Marketing - Factor Europe (m/f/x)

The role

We are seeking an experienced and visionary Associate Director of Online Marketing to lead our online acquisition efforts across paid digital channels. This role is perfect for someone who combines strong analytical acumen with a deep understanding of creative optimisation and the evolving power of AI-driven automation. You will be a key driver of scalable growth and help Factor become the most trusted nutrition brand in Europe.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

About Factor Europe

Factor is a fast-scaling, fresh and healthy ready meal brand reshaping how consumers interact with food and wellness. As part of our mission to deliver healthy, convenient, and delicious meals across Europe, we’re building a world-class digital marketing team that thrives at the intersection of performance, creativity, and technology.

What you’ll do

• Lead strategy, execution, and optimisation of digital performance campaigns (e.g. Search, Social, Display, Video) across multiple European markets.
• Drive creative strategy in collaboration with brand and design teams to produce high-performing, locally resonant ad assets — test, iterate, and scale based on performance insights.
• Leverage AI tools and automation platforms to brief/produce content, streamline workflows, enhance targeting, and maximise ROI.
• Work with high-performing teams of channel managers and specialists, fostering a culture of experimentation, innovation, and continuous improvement.
• Work cross-functionally with Data, CRM, Product, and Brand to align online marketing with broader customer lifecycle goals.
• Translate campaign results into actionable insights and present learnings regularly to leadership stakeholders.
• Continuously evaluate new channels, tools, and automation opportunities to stay ahead in the dynamic digital marketing landscape.

What you’ll bring

• 7+ years of experience in performance marketing, with proven leadership in a fast-paced DTC or e-commerce environment.
• Strong track record managing paid media budgets and scaling customer acquisition efficiently.
• Deep experience with Meta Ads, Google Ads, YouTube, and programmatic platforms.
• Proficiency in AI-powered marketing tools and creative automation platforms.
• Strategic mindset with the ability to zoom in on data and zoom out to vision.
• Passion for data-informed storytelling and testing-led growth.
• Strong project management and cross-functional collaboration skills.
• Fluent in English; additional European languages a plus.

What we offer

• A competitive salary and company benefits
• 40% discount on Factor meals
• Paid Parental leave benefits
• 50% work-from-home policy, with a budget allowance to support your WFH set-up,  and flexibility to work from abroad up to 8 weeks per year
• Pension & Health insurance support
• We trust and support you - take ownership of your work and push your ideas from inception to execution
• We want to see you grow - we support your career progression and provide learning and development opportunities
• We take our work seriously, but we don't take ourselves too seriously. You’ll work with fun, energetic, and supportive teams. 
• We’ve kept up the work-hard, play-hard energy virtually. From team socials to holiday and milestone celebrations, you’ll have plenty of opportunity to connect socially with teammates across the HelloFresh Group

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. 

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

Europe: EUaccommodations@hellofresh.com.
APAC: APACaccommodations@hellofresh.com
United States: USCandidateAccommodations@hellofresh.com
Canada: CAaccommodations@hellofresh.com