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Influencer & Partnership Activation Specialist

New York

Influencer & Partnership Activation Specialist

As an Influencer & Partnership Activation Specialist at 5WPR, you will be responsible for executing and optimizing influencer, partnership, and affiliate marketing programs for our clients. Your role will focus on identifying and engaging brand-aligned influencers, creators, and strategic partners to amplify brand awareness, drive engagement, and generate measurable results. Working closely with cross-functional teams, you will help develop and manage partnerships that align with client goals while maximizing performance and ROI.

Here’s what you’ll be doing:

Influencer & Partner Strategy and Planning:

  • Collaborate with the Account and Strategy teams to understand client objectives, target audiences, and key messaging.
  • Assist in developing influencer and partnership activation strategies across platforms such as Instagram, TikTok, YouTube, LinkedIn, and emerging channels.
  • Identify and vet influencers, brand ambassadors, and affiliate partners based on audience relevance, engagement metrics, and brand alignment.
  • Help structure campaign briefs, negotiation terms, and deliverables to ensure partnerships align with brand goals and compliance guidelines.

Influencer & Partnership Execution:

  • Support the execution of influencer and affiliate campaigns, from outreach and contract management to content approval and performance tracking.
  • Maintain strong relationships with influencers, creators, and brand partners, ensuring seamless collaboration and ongoing engagement.
  • Coordinate the delivery of creative assets, messaging, and campaign guidelines to influencers and partners, ensuring brand consistency.
  • Monitor and engage with influencer content in real time, fostering authenticity and community interaction.

Affiliate & Performance Marketing Support

  • Assist in launching and managing affiliate marketing programs, identifying high-potential affiliates to drive conversions and sales.
  • Track affiliate performance, analyzing key metrics such as traffic, conversions, and commission structures.
  • Optimize partner relationships by leveraging data insights to refine outreach, messaging, and promotional strategies.

Measurement & Optimization:

  • Track campaign performance using analytics tools and platform insights to assess influencer impact and ROI.
  • Provide data-driven recommendations to optimize influencer, partnership, and affiliate marketing efforts.
  • Stay up to date on industry trends, emerging creators, and best practices to drive continuous innovation in influencer and partnership marketing.

Collaboration and Communication:

  • Work closely with cross-functional teams, including PR, social media, paid media, and creative teams, to align influencer and partnership activations with overall brand strategy.
  • Provide regular updates to internal stakeholders and clients on campaign performance, partnership insights, and optimization opportunities.
  • Support the development of reports, case studies, and presentations showcasing influencer and affiliate marketing success.

Client Engagement & Relationship Management:

  • Assist in building and maintaining client relationships by advising on influencer marketing best practices and partnership strategies.
  • Collaborate with clients to define success metrics and align partnership efforts with their broader marketing goals.
  • Present campaign insights, performance reports, and strategic recommendations to clients, demonstrating the value of influencer and affiliate activations.

What We’re Looking For:

  • A passion for influencer marketing, brand partnerships, and affiliate marketing with a strong understanding of social media platforms and trends.
  • Experience with influencer discovery and management tools (e.g., CreatorIQ, GRIN, Aspire, or similar).
  • Strong organizational skills and the ability to manage multiple campaigns, relationships, and deadlines simultaneously.
  • A data-driven mindset with the ability to analyze campaign performance and make strategic optimizations.

Here’s what you have:

  • Bachelor's degree in marketing, advertising, business, or a related field.
  • 3-5 years of experience in channel activation, influencers, partnerships and affiliate marketing, preferably within a digital agency or marketing environment.
  • Basic knowledge of digital marketing channels, including social media, search, display, email, and content marketing.
  • Familiarity with campaign tracking, measurement, and analytics tools, such as Google Analytics or similar platforms.
  • Developing analytical skills, with the potential to interpret data and derive actionable insights to optimize channel performance.
  • Good project management and organizational skills, with the ability to contribute to managing multiple campaigns simultaneously and meeting deadlines.
  • Developing communication and collaboration skills, with the potential to work effectively in cross-functional teams.
  • A proactive mindset, demonstrating an interest in staying updated on industry trends, emerging technologies, and best practices in channel activation and campaign management.
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Why you’ll love working here:

  • Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
  • Flexible PTO
  • Summer Fridays and Winter, Spring, and Fall Fridays too!
  • Hybrid work model offering flexibility and work-life balance
  • Expanded parental leave and family planning support
  • Continuous learning through “5W University” and development initiatives
  • Student Loan Reimbursement
  • Professional Development Support
  • Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
  • Charitable giving, including matching donations

#LI-Hybrid

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications

NYC Salary Range

$60,000 - $70,000 USD

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