Data & Analytics Manager
Data & Analytics Manager
We are seeking a highly skilled and experienced Data & Analytics Manager to lead our digital and performance team. The ideal candidate will possess a deep understanding of data analytics, a strategic mindset, and strong leadership skills. You will be responsible for guiding the analytics strategy, ensuring the effective use of data to drive decision-making, and optimizing marketing performance for our clients.
Here’s what you’ll be doing:
Strategic Leadership:
- Develop and lead the overall analytics strategy, aligning it with the company’s objectives and clients’ business goals.
- Stay abreast of industry trends, emerging technologies, and best practices to continually enhance the agency’s analytical capabilities.
Data Management and Analysis:
- Oversee the collection, organization, and analysis of large datasets to provide actionable insights.
- Oversee and support platform pixel and event tracking implementation
- Ensure data integrity and accuracy through meticulous data management practices.
- Utilize advanced analytics techniques, including predictive modeling, data mining, and machine learning, to uncover trends and inform strategies.
Performance Optimization:
- Analyze marketing campaign performance across various channels, including PR, Social Media, programmatic, paid social, PPC, email, SEO, and affiliate marketing.
- Identify key performance indicators (KPIs) and develop dashboards and reports to track and communicate campaign effectiveness.
- Provide data-driven recommendations to optimize campaign performance and achieve client objectives.
Client Engagement:
- Collaborate with clients to understand their business needs and translate them into data and analytics requirements.
- Present analytical findings and insights to clients, articulating the strategic implications and recommended actions.
- Serve as a trusted advisor to clients, providing ongoing consultation and support on analytics-related matters.
Team Management:
- Lead, mentor, and develop a team of data analysts and data scientists, fostering a culture of continuous learning and innovation.
- Manage the allocation of analytical resources, ensuring the team is equipped to meet project deadlines and deliver high-quality work.
- Facilitate professional development opportunities for team members, encouraging skill enhancement and career growth.
Platform and Tool Management:
- Oversee the selection, implementation, and management of analytics platforms, tools, and dashboards to support data-driven decision-making.
- Ensure the effective integration of various data sources into a cohesive analytics ecosystem.
- Continuously evaluate and optimize the performance of analytics tools and platforms to enhance data accessibility and usability.
Here’s what you have:
- Bachelor’s degree in Statistics, Mathematics, Computer Science, Economics, or a related field; advanced degree preferred.
- 7+ years of experience in an analytics role within a digital and performance marketing agency or similar environment.
- Proven track record of developing and executing successful analytics strategies that drive business growth.
- Expertise in data analysis tools and techniques, including SQL, Python, R, and data visualization tools such as Tableau or Power BI.
- Strong understanding of digital marketing channels, including programmatic, paid social, PPC, email, SEO, and affiliate marketing.
- Exceptional leadership and team management skills, with the ability to inspire and motivate a team of analytical professionals.
- Excellent communication and presentation skills, with the ability to convey complex analytical concepts in a clear and concise manner.
- Strong problem-solving skills and a detail-oriented mindset.
Why you’ll love working here:
- Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
- Flexible PTO
- Summer Fridays and Winter, Spring, and Fall Fridays too!
- Hybrid work model offering flexibility and work-life balance
- Expanded parental leave and family planning support
- Continuous learning through “5W University” and development initiatives
- Student Loan Reimbursement
- Professional Development Support
- Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
- Charitable giving, including matching donations
#LI-Hybrid
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications
NYC Salary Range
$90,000 - $125,000 USD
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