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Vice President, Creative Strategy & New Business

New York

Vice President, Creative Strategy & New Business
Location: New York City (Hybrid)

5W Public Relations is seeking a Vice President, Creative Strategy & New Business to lead cross-functional ideation, integrated campaign strategy, and high-impact proposal development across PR, influencer, digital, and corporate sectors. This role merges creative leadership with operational excellence, supporting both existing client programs and new business efforts. The ideal candidate is a strategic, culturally attuned storyteller who can translate insights into powerful narratives—whether pitching new business, guiding campaign direction, or elevating the agency’s thought leadership and brand identity.

If you thrive in a fast-paced, high-growth environment and are energized by breaking through culture and conversation with bold ideas, we want to hear from you.

Key Responsibilities:

Creative & Strategic Leadership

  • Drive the development of integrated campaign strategies across earned, digital, influencer, and experiential channels.
  • Lead ideation for both client-facing and new business opportunities, identifying cultural and category trends that inform breakthrough campaign ideas.
  • Concept and support execution of creative, insight-driven narratives—from brand positioning to real-time activations.
  • Guide the creation of strategic decks, creative briefs, and presentations that clearly articulate campaign direction and vision.
  • Collaborate across teams to maintain a culture of creativity and ensure consistent, high-quality output.
  • Monitor cultural, industry, and consumer trends to fuel innovative thinking.
  • Recommend KPIs and metrics to evaluate campaign and proposal performance.

New Business Strategy & Proposal Development

  • Lead creative development and messaging across proposals spanning consumer, corporate, influencer, and digital categories.
  • Oversee proposal structure and storytelling—from key messaging and concepting to case studies, mockups, and visual design.
  • Partner with copywriters, designers, and department leads to build insight-driven, pitch-winning content.
  • Identify whitespace opportunities and develop forward-thinking ideas that resonate with prospective clients.

Project Management & Operational Excellence

  • Manage the proposal workflow in Monday.com—briefing, kickoff, timelines, milestones, and delivery.
  • Build and maintain proposal templates, creative assets, and capabilities decks.
  • Track win/loss performance and identify patterns to improve proposal strategy.
  • Improve and scale internal systems that support proposal velocity, quality, and collaboration.

Cross-Functional & Agency Collaboration

  • Serve as the strategic and operational link between business development, account teams, marketing, and executive leadership.
  • Collaborate closely with PR, influencer, and digital leads to align creative strategy across new and existing work.
  • Translate proposal and campaign insights into outbound marketing strategies, thought leadership content, SEO copy, and event materials.

Team Leadership & Brand Development

  • Mentor internal teams on creative strategy, proposal development, and storytelling best practices.
  • Oversee lead generation and outreach campaigns in partnership with growth teams, including SDRs and outbound marketing staff.
  • Help evolve the agency’s positioning through refreshed materials, website updates, and branded communications.
  • Lead production of internal decks, event leave-behinds, newsletters, and other creative collateral.

Qualifications:

  • 8+ years of experience in PR, marketing, creative strategy, or business development, with agency experience strongly preferred.
  • Proven ability to lead integrated creative campaigns and manage end-to-end proposal development.
  • Deep understanding of PR, influencer, and digital trends, with an instinct for storytelling and cultural relevance.
  • Strong deck-building, writing, and visual storytelling skills across client and pitch contexts.
  • Skilled in project management platforms (e.g., Monday.com) and research tools (e.g., ZoomInfo, Statista, Mintel).
  • Excellent communication and presentation skills; able to confidently engage with executive stakeholders and clients.
  • Experience managing teams, cross-departmental collaboration, and proposal operations in a high-volume environment.
  • A strategic, forward-thinking mindset with the ability to both inspire ideas and execute them at a high level.

This position requires candidates to work in-office 2-3 days per week. Join a collaborative team committed to driving impactful communications and marketing strategies.

Why you’ll love working here:

  • Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
  • Flexible PTO
  • Summer Fridays and Winter, Spring, and Fall Fridays too!
  • Hybrid work model offering flexibility and work-life balance
  • Expanded parental leave and family planning support
  • Continuous learning through “5W University” and development initiatives
  • Student Loan Reimbursement
  • Professional Development Support
  • Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
  • Charitable giving, including matching donations

#LI-Hybrid

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