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Vice President, Business Development Strategy

New York

Vice President, Business Development Strategy 
Location: New York City (Hybrid)

5W Public Relations is seeking a senior leader to oversee strategy, creative development, and project management across new business proposals and integrated pitch initiatives. This role spans consumer, corporate, and digital verticals, combining strong operational oversight with creative strategic thinking to produce compelling, insight-driven proposals and marketing collateral that win new business.

You’ll lead a nimble team, liaising with senior stakeholders across departments and owning the tools, systems, and workflows that keep the agency’s pipeline sharp, efficient, and aligned to cultural and category trends.

Key Responsibilities:

Proposal Development & Creative Strategy

  • Lead ideation and strategic concepting across all proposals (consumer, corporate, digital, influencer, and integrated).
  • Craft culturally relevant, data-driven pitch narratives rooted in social, media, and category insight.
  • Oversee all proposal buildouts—from positioning and key messages to campaign ideas, mockups, case studies, and visual storytelling.
  • Direct and approve creative concepting, collaborating with copywriters and designers to translate ideas into decks.
  • Identify whitespace opportunities and forward-thinking campaign angles that win attention and press.

Project Management & Operations

  • Own the project management workflow for all incoming proposals using Monday.com (briefing, kickoff, internal check-ins, punch list execution, approvals, and final delivery).
  • Build and maintain intake forms, timelines, team workflows, and key milestone trackers to support proposal velocity and volume.
  • Track and analyze win/loss performance and maintain proposal assets, templates, and capabilities decks.
  • Innovate processes to help optimize working time for proposals and delegate strict timelines for team members to meet tight turnarounds

Cross-Functional Collaboration

  • Serve as the strategic and operational liaison between business development, marketing, creative, account leadership, and executive leadership.
  • Collaborate closely with digital, influencer, and earned media teams to build unified pitch narratives.
  • Support agency leadership (VP/EVP/CEO) in needs and timeline, innovations and updates, and ensure communication for all changes that would impact new business proposals.
  • Partner with marketing and outbound teams to translate proposal insights and trends into outreach campaigns, case studies, SEO strategies, and trade-facing content.

Team Leadership & Growth Strategy

  • Mentor team members across departments on how to build compelling proposals and pitch decks based on aligned agency services and update descriptions based on innovations of the business to attract new business and offer sell-in language.
  • Oversee SDR and lead-gen functions in partnership with outbound/growth staff (leveraging tools like ZoomInfo).
  • Pattern competitive landscapes for new brands and help support outreach lists with the support of account teams to enable success for growth staff
  • Write copy and oversee campaigns running for outbound efforts (SDR, internal outreach, growth staff)

Marketing & Brand Development

  • Oversee the creative direction and production of brand collateral for the agency: general capabilities decks, event leave-behinds, newsletters, website copy, Instagram templates, and trade show materials.
  • Collaborate with marketing to develop visuals, storytelling, and brand POVs across channels.
  • Lead creative production on internal decks for thought leadership, speaking opportunities, and 5W-branded assets.

Qualifications:

  • 8–12 years of experience in PR, marketing, or business development, with experience in new business or strategy roles at an agency preferred.
  • Proven experience managing complex projects and creative teams; strong attention to detail and ability to manage deadlines in high-volume environments.
  • Expertise in deck writing, pitch strategy, and cross-functional collaboration.
  • Strategic thinker with a sharp creative lens—comfortable shaping campaign ideas as well as executing them.
  • Working knowledge of social, influencer, and PR tools (e.g., Statista, Mintel, ZoomInfo, Monday.com, GSlides, Canva).
  • Strong interpersonal skills; proven ability to interface with senior leadership and cross-departmental teams.
  • Experience managing junior team members and owning end-to-end team deliverables.

This position requires candidates to work in-office 3 days per week. Join a collaborative team committed to driving impactful communications and marketing strategies.

Why you’ll love working here:

  • Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
  • Flexible PTO
  • Summer Fridays and Winter, Spring, and Fall Fridays too!
  • Hybrid work model offering flexibility and work-life balance
  • Expanded parental leave and family planning support
  • Continuous learning through “5W University” and development initiatives
  • Student Loan Reimbursement
  • Professional Development Support
  • Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
  • Charitable giving, including matching donations

#LI-Hybrid

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