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Director, Paid Media & Performance

New York

Director, Paid Media & Performance

As a Director, Paid Media and Performance at 5WPR, you will be responsible for leading and overseeing the media planning and performance marketing strategies for our clients. You will guide a team of media planners, buyers, and performance marketers in creating data-driven campaigns that maximize client ROI and drive business growth. With your deep understanding of media channels, digital advertising platforms, and performance analytics, you will play a critical role in shaping and executing successful media and performance marketing initiatives.

Here’s what you’ll be doing:

Media Strategy and Planning:

  • Collaborate with the Client Growth team to understand client objectives, target audiences, and marketing goals.
  • Develop comprehensive media strategies that align with client objectives and leverage a mix of digital channels, including display, search, social media, video, and programmatic advertising.
  • Identify key performance indicators (KPIs) and measurement frameworks to evaluate the success of media campaigns.

Media Buying and Optimization:

  • Lead the media buying process, negotiating media placements, and managing media budgets to maximize campaign effectiveness and efficiency.
  • Utilize data and analytics to continuously optimize media campaigns, making data-driven decisions on targeting, creative, and bidding strategies.
  • Stay updated with industry trends and emerging technologies, identifying new opportunities for media innovation and growth.

Performance Marketing:

  • Develop performance marketing strategies that integrate with media campaigns to drive targeted traffic, lead generation, and conversions.
  • Oversee the implementation of performance marketing tactics, including search engine marketing (SEM), search engine optimization (SEO), affiliate marketing, and conversion rate optimization (CRO).
  • Analyze performance data, identify areas for improvement, and implement optimization strategies to enhance campaign performance and ROI.

Team Leadership and Development:

  • Lead a team of media planners, buyers, and performance marketers, providing guidance, mentorship, and professional development opportunities.
  • Foster a collaborative and innovative work environment, promoting teamwork and knowledge sharing.
  • Conduct performance evaluations, set goals, and provide ongoing coaching and support to ensure individual and team success.

Client Collaboration and Reporting:

  • Collaborate closely with clients to understand their business objectives, target audiences, and campaign goals.
  • Present media strategies, performance insights, and campaign results to clients, effectively communicating the value and impact of the media and performance marketing initiatives.
  • Respond to client inquiries, address concerns, and provide strategic recommendations to optimize campaign performance.

Here’s what you’ll have:

  • Bachelor’s degree in marketing, advertising, business, or a related field
  • Must have experience being hands on keyboard in platforms (experience to jump in an ad platform and build!)
  • Experience managing junior media buyers
  • Proven experience (6+ years) in media planning, buying, and performance marketing within a digital agency or marketing environment.
  • Deep understanding of digital advertising platforms, including Google Ads, Facebook Ads, programmatic buying platforms, and analytics tools.
  • Strong analytical skills, with the ability to analyze and interpret data to derive actionable insights and optimize campaign performance.
  • Experience in developing and implementing performance marketing strategies, including SEM, SEO, affiliate marketing, and CRO.
  • Knowledge of media planning tools, research methodologies, and industry best practices.
  • Excellent leadership and team management abilities, with a track record of leading and motivating high-performing teams.
  • Strong client management and communication skills, with the ability to effectively present complex ideas and strategies to clients.
  • Strategic thinking and problem-solving abilities, with a focus on delivering results and driving business growth.
  • Ability to manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities.
  • Stay updated with industry trends, emerging technologies, and best practices in media and performance marketing.

Why you'll love working here:

  • Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
  • Flexible PTO
  • Summer Fridays and Winter, Spring, and Fall Fridays too!
  • Hybrid work model offering flexibility and work-life balance
  • Expanded parental leave and family planning support
  • Continuous learning through “5W University” and development initiatives
  • Student Loan Reimbursement
  • Professional Development Support
  • Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
  • Charitable giving, including matching donations

 

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Note: This role is based in our New York, N.Y. office on a hybrid basis.

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