Account Executive, Consumer Lifestyle (Media Relations Specialist)
Account Executive, Consumer Lifestyle (Media Relations Specialist)
We are seeking a dynamic Account Executive to join 5W’s Consumer Lifestyle practice. The ideal individual will have worked with Lifestyle - based clients within an agency setting, is an expert at pitching, and possesses superior account and time management skills.
The role will work on clients spanning Food & Beverage, Home & Housewares, Hospitality, Travel, etc.
We are looking for a true generalist who loves pitching media, is embedded in trends and the news, and has experience working across a wide range of client industries.
Here’s what you’ll be doing:
- Manage team workflow and take ownership of account work while driving consistent media results.
- Create and develop media materials – press kits, press releases, media alerts, fact sheets, bios, case studies, etc.
- Develop and maintain relationships with prominent members of the media in order to ensure placements
- Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy
- Execute and advise on PR strategies and collaboratively develop strategic media plans
- Create and develop pro-active pitch ideas for clients based on industry, current trends and various announcements
- Monitor media and seek out speaking opportunities for clients as “experts in their field”
- Daily client interaction to update, report on and discuss strategy and results
- Assist in the research, writing and development of new business proposals and presentations
- Provide guidance and leadership to junior-level staff
- Participate in brainstorming sessions to develop strategic/creative thinking for clients
Here’s what you have:
- S/B.A in Public Relations or related field
- 2-3 years of PR agency experience, specifically with Consumer based clients
- Excellent written, verbal and interpersonal skills
- Able to work independently and as part of a team
- Strong leadership and motivation skills
- Proven client relations and supervisory skills
- Creative and energetic personality
Why you’ll love working here:
- Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
- Flexible PTO
- Summer Fridays and Winter, Spring, and Fall Fridays too!
- Hybrid work model offering flexibility and work-life balance
- Expanded parental leave and family planning support
- Continuous learning through “5W University” and development initiatives
- Student Loan Reimbursement
- Professional Development Support
- Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
- Charitable giving, including matching donations
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications
NYC Salary Range
$68,000 - $72,000 USD
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