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Data Analyst, Digital & Performance

Tampa, FL

Data Analyst, Digital & Performance 

We are seeking a Data Analyst to join 5W’s growing Digital team. This role will support measurement, reporting, and performance analysis across PR, influencer, social, and paid media programs. The Analyst will play a critical role in helping translate data into actionable insights, enabling smarter decision-making across client work and internal strategy. 

This is an execution-focused role with exposure to multiple disciplines, ideal for someone who is analytically strong, detail-oriented, and eager to grow within an integrated communications environment. 

Here’s what you’ll be doing: 

Performance Measurement & Reporting 

  • Support development and maintenance of reporting frameworks across PR, influencer, social, and paid programs 
  • Build and manage recurring reports (weekly, monthly, campaign wrap-ups) with clear, client-ready insights 
  • Ensure data accuracy, consistency, and integrity across platforms and dashboards 
  • Assist in tracking KPIs tied to awareness, engagement, traffic, conversion, and revenue impact 

Data Analysis & Insight Generation 

  • Analyze campaign performance and identify trends, patterns, and optimization opportunities 
  • Translate complex data into clear, actionable insights for internal teams and clients 
  • Support testing frameworks (A/B testing, creative testing, audience segmentation) and analyze results 
  • Identify opportunities to improve efficiency, performance, and ROI across channels 

Dashboarding & Tools 

  • Help build and maintain dashboards (e.g., Looker, Tableau, GA4, platform-native tools) 
  • Aggregate data from multiple sources (social, influencer platforms, paid media, web analytics) into cohesive views 
  • Assist in evolving how the agency visualizes and communicates performance 

Cross-Functional Support 

  • Partner with PR, influencer, social, and paid teams to ensure measurement is aligned to program goals 
  • Support new business efforts by contributing data, benchmarks, and performance narratives 
  • Help educate teams on metrics, reporting best practices, and performance interpretation 

Operational Excellence 

  • Maintain organized data systems and documentation 
  • Stay current on analytics tools, platform updates, and measurement trends 
  • Support ad hoc analysis requests as needed 

Here’s what you have: 

  • 2–4 years of experience in analytics, digital marketing, or a related field (agency experience a plus) 
  • Strong analytical skills with the ability to interpret and synthesize data 
  • Experience with tools such as Google Analytics (GA4), Excel/Google Sheets, and/or BI tools (Tableau, Looker, etc.) 
  • Familiarity with social, influencer, and paid media metrics 
  • Detail-oriented with strong organizational skills 
  • Ability to communicate data clearly to non-technical audiences 
  • Eagerness to learn and grow within a fast-paced agency environment 

 

Why you’ll love working here:

  • Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
  • Flexible PTO
  • Summer Fridays and Winter, Spring, and Fall Fridays too!
  • Hybrid work model offering flexibility and work-life balance
  • Expanded parental leave and family planning support
  • Continuous learning through “5W University” and development initiatives
  • Student Loan Reimbursement
  • Professional Development Support
  • Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
  • Charitable giving, including matching donations

 

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