Data Analyst, Digital & Performance
Data Analyst, Digital & Performance
We are seeking a Data Analyst to join 5W’s growing Digital team. This role will support measurement, reporting, and performance analysis across PR, influencer, social, and paid media programs. The Analyst will play a critical role in helping translate data into actionable insights, enabling smarter decision-making across client work and internal strategy.
This is an execution-focused role with exposure to multiple disciplines, ideal for someone who is analytically strong, detail-oriented, and eager to grow within an integrated communications environment.
Here’s what you’ll be doing:
Performance Measurement & Reporting
- Support development and maintenance of reporting frameworks across PR, influencer, social, and paid programs
- Build and manage recurring reports (weekly, monthly, campaign wrap-ups) with clear, client-ready insights
- Ensure data accuracy, consistency, and integrity across platforms and dashboards
- Assist in tracking KPIs tied to awareness, engagement, traffic, conversion, and revenue impact
Data Analysis & Insight Generation
- Analyze campaign performance and identify trends, patterns, and optimization opportunities
- Translate complex data into clear, actionable insights for internal teams and clients
- Support testing frameworks (A/B testing, creative testing, audience segmentation) and analyze results
- Identify opportunities to improve efficiency, performance, and ROI across channels
Dashboarding & Tools
- Help build and maintain dashboards (e.g., Looker, Tableau, GA4, platform-native tools)
- Aggregate data from multiple sources (social, influencer platforms, paid media, web analytics) into cohesive views
- Assist in evolving how the agency visualizes and communicates performance
Cross-Functional Support
- Partner with PR, influencer, social, and paid teams to ensure measurement is aligned to program goals
- Support new business efforts by contributing data, benchmarks, and performance narratives
- Help educate teams on metrics, reporting best practices, and performance interpretation
Operational Excellence
- Maintain organized data systems and documentation
- Stay current on analytics tools, platform updates, and measurement trends
- Support ad hoc analysis requests as needed
Here’s what you have:
- 2–4 years of experience in analytics, digital marketing, or a related field (agency experience a plus)
- Strong analytical skills with the ability to interpret and synthesize data
- Experience with tools such as Google Analytics (GA4), Excel/Google Sheets, and/or BI tools (Tableau, Looker, etc.)
- Familiarity with social, influencer, and paid media metrics
- Detail-oriented with strong organizational skills
- Ability to communicate data clearly to non-technical audiences
- Eagerness to learn and grow within a fast-paced agency environment
Why you’ll love working here:
- Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
- Flexible PTO
- Summer Fridays and Winter, Spring, and Fall Fridays too!
- Hybrid work model offering flexibility and work-life balance
- Expanded parental leave and family planning support
- Continuous learning through “5W University” and development initiatives
- Student Loan Reimbursement
- Professional Development Support
- Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
- Charitable giving, including matching donations
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