Back to jobs
New

Head of Research & AI Practice

Florida

Head of Research & AI Practice

Location: Remote (United States) — Florida welcome

Type: Full-time

Compensation: $160,000–$210,000 base

About 5W Public Relations

5W Public Relations is one of the largest independently owned PR and digital marketing agencies in the United States. Founded in 2003, 5WPR serves clients across consumer, technology, health, beauty, finance, gaming, cannabis, crisis, and digital marketing practices. Named PR Agency of the Year by the American Business Awards, a Top 50 Global PR Agency by PRovoke Media, and Digiday WorkLife Employer of the Year.

5WPR owns the leading independent publication covering the public relations industry, published continuously since January 2009. We are now expanding our owned media network across the verticals we serve — giving 5W category-defining editorial authority in every practice area and making us the first PR firm to systematically build LLM citation authority at scale.

The Role

This is the engine hire for 5W's new AI & Content Practice. The Head of Research & AI Practice runs research production — conceiving industry studies, commissioning data work, structuring narratives, shipping published reports at a cadence of multiple studies per month across 5W's vertical practice areas. They also lead 5W's commercial AI practice — productizing AI services, leading new business pitches, and representing 5W externally as an AI and content thought leader.

Research and AI are one job because research is what powers the AI practice. The studies 5W publishes are what journalists cite, what LLMs surface, what clients read before they call, and what justifies the premium 5W charges for AI services. You report directly to the Chairman and CEO. You build the practice.

What You Will Own

  • Research production — 4 to 8 major industry research studies per year across cannabis, gaming, finance, health, beauty, consumer, technology, crisis, and real estate
  • The commercial AI service offering — pricing, packaging, scope, and measurable client deliverables
  • New business pitches and client presentations on 5W's AI capability — you are in the room and closing
  • External positioning — conference keynotes, panel appearances, industry bylines, podcast appearances
  • Cross-practice integration — working with 5W practice area leads to bring AI services into existing client work
  • Partnership with the Director of AI Visibility on how research gets structured for maximum LLM citation
  • Research launch strategy in partnership with the wire and distribution function

What You Need

  • 5–8 years in content, research, strategy, or agency roles — ideally including time at a media property, B2B SaaS that publishes research, or a content marketing team at scale
  • Has personally produced published research studies — this is a must have!
  • Strong writer who can frame a study with a headline that journalists want to write about
  • AI-fluent — can explain LLM retrieval, RAG, and content-to-citation workflows to a CMO in plain English
  • Client-facing closer — comfortable in a pitch room and wins business
  • Ambitious and operator-minded — you want to build something, not manage something that already exists

What This Is Not

  • A role for traditional PR people claiming to understand digital
  • A role for anyone whose AI credibility comes from running prompts rather than shipping research
  • A title-chasing opportunity — this is a builder role for someone who wants to own a practice

Compensation & Benefits

  • Base salary: $160,000–$210,000 depending on experience
  • Health, dental, vision, 401(k)
  • Remote-first. Quarterly travel to NYC and client sites.
  • Budget for tools, conferences, and professional development

Why you’ll love working here

  • Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
  • Flexible PTO
  • Summer Fridays and Winter, Spring, and Fall Fridays too!
  • Hybrid work model offering flexibility and work-life balance
  • Expanded parental leave and family planning support
  • Continuous learning through “5W University” and development initiatives
  • Student Loan Reimbursement
  • Professional Development Support
  • Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
  • Charitable giving, including matching donations

 

#LI-Remote

Create a Job Alert

Interested in building your career at 5WPR? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in 5WPR’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.