Lifecycle Marketing Manager

7shifts is an all-in-one team management software platform designed for the restaurant industry. We’re used by 1 in 10 restaurant workers and over 50,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together.

As the Lifecycle Marketing Manager, you will be responsible for the development and execution of  7shifts’ multi-channel (email, push, in-app, and more) lifecycle marketing strategy to drive lead engagement, trial conversion, and monetization of unpaid customers. Reporting to the Senior Manager, Integrated Marketing, you’ll take a product-led approach to crafting campaigns and programs that capture interest and move customers through the early stages of their journey with 7shifts. 

We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply. 

What you’ll do:

• Create and execute lifecycle programs that convert leads into paying customers, including content-specific nurtures, trial conversion flows, and follow-ups at key touch points
• Leverage data to identify and prioritize the most effective channels and personalize messaging to maximize engagement
• Experiment and iterate by testing messaging, timing, and channels to continuously improve performance and identify key insights
• Own end-to-end campaign creation for responsible channels, including audience building, link setup, segmentation, and content development
• Track key performance indicators (KPIs) and provide insights on MRR contribution and impact
• Maintain detailed documentation of campaigns and programs to effectively communicate customer journey touchpoints to stakeholders
• Analyze customer behavior data and provide insights on channel performance to improve communication, optimize the customer journey, and increase lifetime value

What you bring:

• Experience in lifecycle, email, or growth marketing, with a track record of driving free trial conversion and revenue growth
• Proficiency with Marketo (or similar marketing automation platforms)
• Demonstrated understanding of digital customer journeys and lifecycle marketing, with a passion for exploring and testing new marketing channels
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Exceptional written and verbal communication skills 
• Project management acumen, the ability to prioritize and manage multiple projects simultaneously
• Proven ability to excel in highly collaborative, cross-functional environments

It’d be even cooler if you had:

• Experience with Appcues, Salesforce, and Mobile Marketing (SMS & Push)
• Experience with Product-Led Growth (PLG) organizations 
• Experience supporting a fintech product 
• Knowledge of restaurant operations
• Experience in subscription-based business models

• Opportunity: It’s an exciting time to work at 7shifts—our product is evolving and our team is scaling quickly. Scale like this offers many unique learning opportunities in a short period of time, accelerating the professional growth of our team members
• Challenge: We’re tackling real problems for restaurant owners and we’re just getting started. Working at 7shifts means playing a key role in solving those problems and elevating an entire industry
• Culture: There’s a reason we’re one of the best workplaces in North America! We value integrity, adaptability and collaboration in an environment that moves quickly to drive incredible impact
• Equity: Equity in a Series C, VC-backed SaaS company—enabling every team member to be an owner of their future success!
• Health and Wellness: Competitive health benefits right from the start, lifestyle spending accounts, access to corporate discounts, and a parental leave program that supports caregivers during an important time in their lives
• Flexibility: Our team is intentional around how and where we work—whether that’s remotely, in person at our Toronto and Saskatoon offices, or a mix of both. Plus, we offer a flexible vacation policy to encourage everyone to recharge when they need it. Oh, and a ‘90 Day Shift’ program that supports our team members in exploring the world
• Support: We set our team members up for success with the latest Apple technology, a home office set up, and some fun 7shifts swag to make it official! Plus, we take professional growth seriously and support this through coaching, IDPs, peer and leader feedback, internal promotions, and more