Product Manager (P4410)
84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
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Product Manager (G1)
COMPANY OVERVIEW:
84.51° knows customers, and we know how to connect you.
Using a sophisticated, proprietary suite of tools and technology, we turn customer data into actionable knowledge. With unparalleled customer data and predictive analytics capabilities, we deliver personalized marketing strategies and ensure the best experience for customers of Kroger and more than 300 consumer-packaged-goods companies. We put the customer at the center of everything we do, resulting in a more dynamic, informed and personal approach to driving customer loyalty.
SUMMARY:
You are a product leader who is accountable for the business outcome of your product(s). You ensure that the teams focus on outcome over output - the customer and revenue, and not the number of features built. You lead the product vision and you are the connective tissue between business, clients, stakeholders and product teams.
Clear view of how the product maps to outcomes: Revenue, established KPIs, learnings from customers, value to the organization (Kroger & 84.51°).
RESPONSIBILITIES:
- Contributes to product portfolio strategy that balances business need, opportunity, feasibility, and achievability.
- Makes data-driven decisions to support product team choices with evidence from analytics and research.
- Reframes business needs into actual business solutions.
- Creates and ensures a shared understanding of product vision and strategy, across business, clients, stakeholders, and product teams.
- Drive business value for the team by prioritizing and ordering product backlog items based on the product roadmap
- Effective management of the team’s product backlog and ensuring it’s transparent, visible and clearly communicated
- Translates business desires/requirements into effective features and stories that are ready for development
- Outlines clear acceptance criteria, to clearly communicate the definition of “done”
- Stakeholder management – effective in building and managing stakeholder relationships to influence and drive change
- Intermediate level knowledge in the development and use of product data to influence product decisions/roadmap – both quantitative and qualitative
- Develop good understanding of the business domain, stakeholders, business processes and constraints in which your product(s) play
- Develop understanding of customers/users problems, how they think and operate and the platforms/technology they use
- Understand and communicate organization objectives, strategies and solution needs to the team to facilitate results (where collaborative/as colleague)
- Manage and communicate dependencies and risks
Accountabilities
- Owns understanding the value creation for product and contributing to the same
- Owns the product enhancement and high-level roadmap
- Owns business value prioritization criteria and framework
- Aggregates business needs into platform capabilities
- Defines and consumes success metrics
Technical Collaboration
- Demonstrates product thinking by abstracting feature requests into “classes of problems”.
- Understands the technical aspects enough to ensure that technical choices don’t conflict with the product vision.
- Creates an extensible product which can be used for a variety of current and future needs.
- Partners with Engineering and Architecture leads so that decisions on product and technology direction are not made in a vacuum.
Research & Competitive Intelligence
- Drives research to identify ways to transform the user experience and create competitive opportunities
- Always “discovering” what customers and users need.
- Gets out of the building - visit clients and speak with users/customers to build expertise in how the product is used and emerging user needs.
Communication
- Communicates the value proposition and brings an emotional connection to the product to all stakeholders and team.
- Nurtures communication with stakeholders to ensure that product strategy stays aligned with business priorities.
- Ensures value stream messaging is delivered down to the product team level.
- Keeps stakeholders abreast of learnings from customers that impact product direction.
- Articulates how the product fulfills the business strategy and creates value to internal and external stakeholders.
Partners
- Product managers, to ensure constant alignment with business, customer goals and outcome expectation.
- Engineering and Architecture so that decisions on product and technology are not made in a vacuum.
- The ecosystem in which your product(s) exists. This includes business, users, data, analysis, SMEs, stakeholders and executives across Kroger & 84.51°
- Experience Design (XD), to share, understand, and collaborate on research learnings.
Clients
- Business stakeholders and function leads and in turn, their clients, the end users.
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
- 0 – 2 years of relevant experience
- Strategic and critical thinking
- Visual communication and storytelling
- Ability to embrace chaos
- Creative problem-solving
- Strong interpersonal skills
- Leadership; ability to motivate others
- Business acumen
- Brand positioning
- Ethnographic research methods
- Familiarity with data and analysis
- Leading, visioning, and executing end-to-end software products in an agile environment, with cross-functional teams, including developing and managing a dynamic product roadmap.
- Executing product design, hypothesis-driven experimentation, and iterative customer research, where the value of the work was clearly articulated as business outcomes and as learning opportunities.
- Navigating and shepherding stakeholder groups to align on business vision and priorities, and managing the value stream and messaging down to the delivery team level.
- Developing strategies gaining knowledge of, and creating empathy for, key customer/user problem space and their needs, including planning primary research goals that align to business objectives.
#LI-EB1
Pay Transparency and Benefits
- The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
- Below is a list of some of the benefits we offer our associates:
- Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
- Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
- Happiness: Hybrid work environment. Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.
Pay Range
$50,000 - $136,250 USD
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