Director of Membership

A24 is seeking a dynamic, strategic, and highly creative leader to head our membership program, AAA24. The person in this role will be directly accountable for the development and growth of AAA24: setting goals for the program, crafting a strong roadmap, and working cross-functionally to align teams to deliver. The ideal candidate is an innovative leader with stellar brand and business instincts and experience leading cross-functional teams, setting high level goals and priorities, and building and growing a subscription product. This role is based in Manhattan. 

Key Responsibilities:

• Work with the broader Brand leadership team to set the strategic direction for AAA24
• Define membership vision, goals, and KPIs and be accountable for program outcomes and priorities
• Have a strong perspective on acquisition & marketing strategies and work with cross-functional marketing teams to build and roll out an organic and paid marketing plan
• Oversee membership digital product development, owning product management for all new features and optimizations against the existing product
• Ensure long-term growth strategies will expand the membership base, while also deepening relationships with existing members
• Constantly find ways to deepen AAA24’s integration with A24’s broader ecosystem across Film, TV, and beyond
• Be directly responsible for member experience - ensuring our AAA24 members feel like VIPs and value their benefits
• Analyze program performance through data, tracking key metrics such as growth rates, engagement, retention, and revenue generation
• Use insights to refine strategies, optimize member experiences, and drive program evolution
• Regularly report on key business metrics to internal stakeholders at all levels

Qualifications:

• 8-10 years in membership product development or subscription marketing, loyalty programs, or customer engagement
• Proven track record of leading teams, managing cross-functional projects, and executing successful strategic initiatives.
• Ability to think outside the box, bringing fresh and innovative ideas to enhance the membership experience
• Proficient in using data and insights to drive decision-making and optimize performance.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences
• Understanding of the entertainment industry, film, and television ecosystems
• Deep passion for and a genuine interest in cultivating meaningful relationships with fans.

We are looking for diverse perspectives. A24 is an Equal Opportunity Employer and encourages applications from all kinds of candidates.

Our target salary range for this role is between $165,000 to $200,000. We do not use formal job titles internally and similarly named positions may have different compensation levels. Actual starting salary within the range will depend on various considerations, including: work experience, skills, specializations, and training. This role is also eligible for an annual performance bonus, including both cash and equity components, competitive healthcare, as well as other employee benefits.

A24 is an award-winning global entertainment company producing and distributing film, television, documentaries, music, publishing and consumer products. Founded in New York in 2012, A24 has built a premium library of over 150 films and 50 TV series, and garnered critical acclaim and commercial success receiving over 18 Oscars, 14 Golden Globes and 18 Emmys. With award-winning films such as Moonlight, Everything Everywhere All At Once, and Uncut Gems, as well as television series like Euphoria, Beef, The Sympathizer, and Ramy, A24 has built a passionate fanbase and launched complementary businesses like 2AM, Half Magic, and the Cherry Lane Theater. Upcoming projects include Marty Supreme starring Timothée Chalamet and Gwyneth Paltrow, The Drama starring Zendaya and Robert Pattinson, The Smashing Machine starring Dwayne “The Rock” Johnson and Emily Blunt, Warfare starring Charles Melton, D'Pharaoh Woon-A-Tai, Joseph Quinn and more, Materialists starring Chris Evans, Pedro Pascal and Dakota Johnson, and Eddington starring Joaquin Phoenix, Pedro Pascal, and Emma Stone, and more.