Head of marketing

About ABC Labs:

Reserve is a cryptocurrency project. We want money that doesn’t inflate like USD, but isn’t volatile like Bitcoin. We believe the global reserve currency should be an index of the world’s assets: stocks, bonds, gold, real estate, and more. That’s the ultimate purpose of the Reserve protocol, which lets anyone create a new currency backed 1:1 by a collection of tokenized assets.

ABC Labs contributes to the development of the Reserve protocol and helps to support and grow the Reserve ecosystem.

About this Role

As we prepare to launch a new version of our protocol, the Reserve Index Protocol, we are seeking a visionary and action-oriented Head of Marketing to lead our go-to-market strategy. You’ll work directly with our CEO and team leads (Growth, Creative, Community, Product) to come up with wild ideas, bring them to life, and define how we talk about this new product.

Key Responsibilities

• Kick Off Creative Campaigns: Dream up and launch off-the-wall marketing campaigns that get the crypto world talking. Test growth hacks, go viral, and never settle for the same old playbook.
• Own the Whole Funnel: From the first time someone hears about us to the moment they become a die-hard fan, you’ll make sure every part of the journey is smooth, clever, and sets us apart. This will be especially important with the upcoming launch of the Reserve Index Protocol.
• Team Up with Everyone: Work side-by-side with Growth, Creative, Community, and Product folks to turn big ideas into reality. You’ll rally the troops and move fast.
• Iterate Like Crazy: Try something, learn fast, and try something else. Keep the hits and ditch the misses—just keep moving.
• Shape the Strategy: Bring your own strategic perspective to the table. Help us refine our brand, spot emerging trends, and stay ahead of the curve.

Qualifications

• Experience (3-5 Years): You’ve got a few years under your belt in marketing, growth, or a related role, ideally in crypto, DeFi, or a similarly cutting-edge space.
• Track Record of Creativity: Show us you’ve pulled off some killer marketing stunts. Whether it’s a growth hack, a guerrilla campaign, or a completely fresh idea that really made waves, we want to hear about it.
• Crypto Know-How: You get the different corners of the crypto world—DeFi, meme coins, DeSci, etc.—and understand how users think and behave here. Not from crypto? Convince us that your background is just as exciting and relevant.
• Entrepreneurial Spirit: You’re a self-starter who thinks big and acts quickly. You spot opportunities, work with limited structure, and bring ideas to life.
• High-Energy, Always On: We need someone who moves fast and gets stuff done. Less talking, more doing.

Bonus Points:

• Well-Networked: Bonus points if you have established relationships in the crypto ecosystem or a personal following.
• Remote & Flexible: Work from wherever, though being near Eastern Time (± 3 hours) is a nice plus.
• Growth Hacking and Automation: Familiarity with growth hacking tools and experience building or managing marketing automation workflows a plus.

Compensation

Total compensation will be competitive and in the range of approximately $180,000 to $280,000, dependent on experience and market benchmarks.

If you are ready to leverage your creativity, energy, and crypto-savviness to push the boundaries of what marketing can achieve, we want to hear your stories and see what you can bring to ABC Labs.

Benefits:

• Do something meaningful; Be a part of the future of stable money, helping people around the world access a safe and transparent financial system.
• Fast moving, challenging and unique business problems.
• Compensation: Competitive salary + token grant.
• Stability: We have significant funding and a long financial runway.
• Purpose: ABC Labs helps people beat hyperinflation, and aims to eradicate it entirely.