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Megabrands Superiority & NAB Manager

New York, NY

About AB InBev

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.

About ABI Growth Group

ABI’s Growth Division is the center of innovation and tech development within ABI, which is driving ABI’s growth by developing innovations for the core beer business and creating new hyper-growth tech businesses.

ABI Growth includes the following business lines: BEES (our business-to-business e-commerce and SaaS business, also focused on new technologies), TaDa and Ze Delivery (our direct-to-consumer e-commerce businesses), and several other high-tech divisions, including fintech and venture capital.

Role Summary:

As the Megabrands Superiority Manager, you will be responsible for leading the day-to-day management of our end-to-end assessment of our global portfolio superiority across 75% of our markets and 87% of our Net Revenue. You will work closely with senior leadership and cross-functional teams to execute the assessment and define a renovation roadmap to future-proof our strategic brands.

In addition to this scope, you will support the development of our global no-alcohol beer pipeline. This is a high-impact role that requires strong organizational & analytical skills as well as strategic thinking and the ability to influence and drive change across the organization.

The ideal candidate has previous marketing & innovation experience, and a passion to deliver world class products to our consumers. They should enjoy working in a fast-paced dynamic environment and thrive on cross-functional collaboration.

Key Responsibilities:

  • Superiority Assessment of Global Megabrands
    • Lead evaluation over 20 brands per market vs. key competitors including: Budweiser, Corona, Stella Artois, Michelob Ultra supporting beer, no-alcohol beer, and beyond beer.
    • Supporting more than 6 countries (US, Mexico, China, Colombia, Brazil, UK & South Africa).
    • Judging all pillars of superiority: product, packaging, positioning, recruitment & value.
    • Defining strategic priorities for renovation across the organization aligning 3YP resources & capital allocation to implement.
  • Strategic Renovation Projects
    • Manage a cross-functional team of insights, product development, and brand marketing to deliver projects on-time driving in-market performance.
    • Define roll-out plans for global scale managing impact to P&L.
    • Oversee solution development for consumer effectiveness and multi-market scalability.
    • Steer progress and stakeholder engagement ensuring solutions deliver against brand’s portfolio role & job to be done.
  • Manage Global Governance
    • Elevate the visibility and impact of routines to drive improvement against superiority pillars.
    • Act as the global guardian of the Superiority & Renovation program to ensure local adoption, global, regional brand management and ensure compliance with global action standards.
    • Partner with cross-functional team to optimize the framework for continuous improvement.
    • Sustain capabilities for the global community, leading roll out through trainings & workshops.
  • Support Global No-Alcohol Beer Pipeline Development
    • Develop new products or brands to address emerging consumer needs and portfolio whitespaces to create a sustainable innovation pipeline for no-alcohol beer.
    • Oversee new product development from concept generation through commercialization ensuring proposition meets action standards throughout stage gate process.
    • Support opportunity sizing, assessment of desirability, viability, and feasibility in partnership with cross-functional teams.
    • Collaborate across local zone teams to assess global scalability and launch sequencing across market and consumer readiness.

Qualifications & Experience:

  • 5+ years of experience in marketing, strategy, R&D, or innovation —ideally with global exposure.
  • Strong understanding of FMCGs or beverage/alcohol industries.
  • Proven experience in leading cross-functional projects through stage gate process to market.
  • MBA or exposure to both corporate environments and agile/entrepreneurial setting.

Skills & Competencies:

  • Strategic planning with hands-on execution skills
  • Exceptional project management and cross-market collaboration ability
  • Deep commercial acumen and P&L understanding
  • Data-driven decision making and understanding of market research
  • Strong creative skills and ability to convey consumer-facing ideas with simplicity
  • Resilient, agile, and solutions-oriented
  • Comfortable navigating ambiguity in fast-moving environments
  •  

What We Offer 

Work Location: New York, NY (onsite)

Salary: $167,280 - $186,960

Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business 

  • Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off 
  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next 
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs 

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