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Global Social Lead

New York, NY

About AB InBev

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.

Role Summary: 

 The Global Integrated Social Lead serves as the primary strategic point of contact between a Global Brand team (Budweiser, Stella Artois, Corona, Michelob Ultra) and our in-house agency, draftLine. Embedded within draftLine, this role owns the day-to-day stewardship of the Global Brand’s social media ecosystem across always-on content, campaigns, and key tentpole moments. Through strong stakeholder leadership, the Lead helps translate brand objectives into integrated social plans and orchestrates cross-functional teams (Insights, Strategy, Creative, Production) to deliver high-quality, social-led work.  

Key Responsibilities: 

  • Cross-Functional Orchestration: Be the connective tissue between draftLine functions and partner agencies, enabling efficient and scalable ways of working and continuous improvement  
  • Social Prioritization, Intake, & Delivery Oversight: Lead all aspects of brand social planning and delivery, including intake, resourcing, prioritization, timelines, and execution standards alongside Project Management  
  • Brief Translation: Translate brand objectives into clear, actionable social briefs alongside Social Strategy team  
  • Stakeholder & Partner Communication: Lead stakeholder communication internally and with external partner agencies for seamless workflows  
  • Brand Stewardship: Ensure brand consistency and high standards of creative quality and relevance  
  • Social Expertise: Leverage social media platform expertise and cultural knowledge to better inform brand social planning  

Qualifications: 

Level of Education: Bachelor’s degree in marketing, advertising, communications, or related field  

  

Technical: 

  • Deep understanding of social media platforms and channels and corresponding best practices  
  • Proven experience developing and managing execution of integrated social strategies and campaigns
  • Strong working knowledge of key agency functions (Insights, Strategy, Creative, Production, Media, Measurement) 
  • Ability to translate cultural and audience insights into compelling, social-led creative opportunities  
  • Experience crafting strategic creative briefs aligned with brand business objectives and goals 
  • Working knowledge of the creative and production process with ability to support and manage workflows    

Soft: 

  • Strong stakeholder leadership skills with ability to align cross-functional teams  
  • Clear and confident communicator who can translate complex inputs into action
  • Highly organized with strong prioritization skills and ability to manage multiple initiatives simultaneously  
  • Collaborative “one team” mindset that builds trust and deepens the integration between Brand and draftLine team members 
  • Solutions-oriented approach with ability to operate effectively in a fast-paced environment 
  • High sense of ownership and accountability with consistent delivery and follow-through 

Experience (Years within Function): Minimum of 7 years in agency or in-house agency roles focused on social media or integrated marketing, including experience in Account/Client Relations and/or Project Management functions or relevant integrated marketing experience.  

 

What We Offer 

Work Location: New York, NY (onsite)

Salary: $168.000 - $187.000

  • Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business 
  • Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off 
  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next 
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs 

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