Singapore Regional Account Lead, Affiliate Marketing (APAC)

Regional Lead, APAC

Location: Singapore

The Regional Lead, APAC is a new role at Acceleration Partners responsible for supporting top clients operating in this region, and working closely with senior leaders within the wider business to further expand our regional expertise.

This person will be heavily focused on building strong relationships with clients, understanding their business needs, and finding solutions to support them. They will thrive in a fast-paced environment and feel excited as new challenges come their way. We expect the right candidate will deliver the strong outcomes for clients through building brand-oriented strategy and deliverables. In addition to delivering excellent outcomes for clients, this person will also be responsible staying on top of regional market dynamics, expanding our global thought leadership presence in key APAC markets such as Singapore, China, Japan, Australia, etc, and ensuring connection back to AP’s overarching business approach.

This person will have a demonstrated track record of embracing relationships, leveraging communication and interpersonal skills to build relationships based on trust and genuine partnership.

 

1. Client Management and Engagement: Serves as the senior relationship manager for top clients we’re supporting in the APAC region, working to earn client trust and encourage them to grow and retain. Engages heavily with client contacts, showing curiosity about their companies and striving to know the fundamentals of their businesses as well as they do. Excels at building relationships beyond the initial client contact, making in-roads with the client’s marketing leadership and brokering relationships with C-Suite leaders when possible (CEO, CMO, VP of Marketing, etc). Builds strong rapport with client through both virtual and in-person touchpoints. Acts as point of escalation for client issues when called upon. Skilled at anticipating and proactively addressing client risks and opportunities and owns client-facing dialogue on risks and escalations.

 

1. Strategic Thinking and Implementation: Develops forward-thinking strategies that wow our clients and encourage them to engage closely with AP. Ensure that high-potential account opportunities are proactively identified, pitched and optimized with client buy-in to capitalize on them. Regularly works with the account team to develop and execute innovative strategy, tactics, and efficiencies that meet and exceed channel and business objectives. Skilled at interpreting program data to identify risks and opportunities; readily uses data to make strategic decisions and sell clients on those decisions. Pushes the team to operate with a growth mindset and take calculated risks when needed. Shows an instinct to know when risks are worth taking for the good of the account and excels at selling client on new strategies. Plays a key role in reviewing and contributing to strategic insights such as QBRs and quarterly planning. Must be an exceptional storyteller with both a strategic and analytical mindset. Can deliver and oversee high quality client outputs including QBRs, strategy planning decks, weekly calls and reporting where necessary.

 

1. APAC Market Innovation and Big Picture Thinking: Stays dialled into the latest industry developments, leveraging an understanding of new publisher models and trends to support clients effectively. Understands clients’ industry/market trends and identifies how to capitalize on them and drive results for clients in any economic environment or business phase. Understands AP’s role as a partner to clients and is adaptable to clients’ changing business needs. Understands and regularly uses industry data and trends to pitch new opportunities to clients

 

1. AP Revenue Accountability and Growth: Shows strong financial accountability, actively monitoring and achieving client KPIs and goals. Demonstrates high accountability for reaching existing revenue targets and often exceeds those targets. Identifies potential expansion opportunities and leads the development, pitching and closing of those opportunities as well. Proactively monitors account renewals to ensure successful renewal rates and maximize opportunities. Has strong financial accountability, monitoring and achieving clients KPI’s and goals. Serves as an SME in new business pitches and participates heavily in the sales process to win new revenue.

 

1. Team Leadership & Mentorship: Acts as team leader, coordinating, supporting, and delegating tasks across local account teams. Works closely with other regional and global leaders to ensure alignment. Understands cultural differences in the market and helps the Senior Leadership Team and senior members of staff navigate these to best support our employees, partners, and clients in the APAC market. Support the team in the APAC market to ensure they have visibility into the broader business, are integrated into the global culture and feel connected with the overall business and its people. Successfully delivers a positive working culture and environment aligned to AP values, with regional values in mind. Accountable for supporting new hires and developing account team through mentoring, coaching and proactive and timely feedback.

 

QUALITIES OF THE IDEAL CANDIDATE:

• Enthusiasm for client delivery and engagement
• Enjoys the challenge of growing client programs and engagements
• Comfortable working across large teams with mixed accountabilities
• Comfortable coaching and leading teams, even in matrixed account setting or as a non-direct people manager
• Self-starter with a strong internal motivation to hit and expand on revenue goals and targets
• Strong strategic planner; able to bring strategy to life to engage clients
• Excellent at thinking with the big picture in mind
• Innovative thinker with an enthusiasm to test new things
• Excellent written and oral communication skills
• Data-oriented; understands the value of data to drive decision making
• Leads by example and knows how to collaborate and motivate team members in a remote environment
• Has confidence, poise, and eloquence in client meetings and difficult situations
• Thrives in a fast-paced environment and enjoys bringing order to chaos and sets the tone for the team
• Can overcome roadblocks and take a solution-oriented approach to challenges.

 

BY 6 MONTHS… the Region Lead is overseeing the strategic direction and outcomes of our top clients operating in this region. They have formed strong relationships with key client contacts and have a great understanding of their business and needs. They effectively coach team to get required results, providing on-going positive and constructive feedback. They have a good working relationship with their counterparts and the teams they support are running effectively delivering high Client Satisfaction Scores of 8+ and excellent outcomes.

 

BY 1 YEAR… The Region Lead has expanded our profile and presence in the APAC market. This is demonstrated through our clients and teams leaning on them as their strategic partner and feel excited about engaging with the work that is being delivered. You have built strong relationships internally and externally and are the thought leader and spokesperson on behalf of AP for the APAC market. A positive business impact is demonstrated through more client revenue being attributed to APAC region, along with 90%+ revenue retention with current client base. 

 

MINIMUM QUALIFICATIONS & SKILLS:

• 8 plus years of affiliate marketing experience required with APAC market experience 
• Proficiency in delivering compelling presentations, constructing impactful decks, and storytelling (or influencing a strategy) is essential.
• Experience of managing revenue targets, a plus

• Experience of Data Analysis and effective use of data and insights to build strategies

• Knowledge of general affiliate tracking methodologies via platform partners (Radius by Impact, Partnerize, ShareASale, etc.) required
• Experience in an Agency or Client Service environment highly preferred
• Successful track record of increasing client spend through up-selling and expansion efforts is Comfortable with pushback and liaising with internal stakeholders to get to positive outcomes
• Strong internal accountability, always meeting deadlines and keeping commitments

• Leads by example and knows how to collaborate and motivate team members in a remote environment
• Can overcome roadblocks and take a solution-oriented approach to challenges.
• Prioritizes competing objectives and manages time with skill and coaches team to do the same

• Ability to travel up to 25%, including to international locations

 

WHY ACCELERATION PARTNERS?

Acceleration Partners is the world’s largest and first-to-market Partnership Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, AP’s global team of 300+ focuses on data-driven strategies that connect brands to the right consumers through affiliate and influencer All of our work is supported by APVision, our proprietary technology suite which leverages the largest dataset of any agency in the Partnership Marketing agency ecosystem. Serving over 200 brands—including household names like Amazon, Apple, Target, Google, Marriott, Coinbase, and Burberry—AP’s diversified team is creating what’s next in the industry by building high-performing partnership marketing programs. As the only truly integrated global partnerships agency, AP prides itself on being at the cutting edge of industry developments and leveraging proven expertise to deliver unique solutions for brands seeking sustainable growth.

 

AP Perks & Benefits - What we offer

• 100% remote work for everyone
• Unlimited Paid Time Off
• Summer & Holiday Wellness Breaks in July and December
• Volunteer and Birthday Time Off
• Focus Fridays (no internal meetings)
• Paid Parental Leave Benefits
• Wellness, Technology & Education Allowance
• Paid sabbatical leaves, donation matching, and more!!
• Target salary range: S$99-130K depending on location and experience

 

Benefits may vary based on employment status or country location.

Acceleration Partners is committed to having a diverse and inclusive culture. We would particularly welcome applications from black, Asian and other ethnic minority backgrounds, LGBTQ candidates, and candidates with a disability or who are neurodivergent.

 

By submitting your application you are agreeing to Acceleration Partners processing your personal data for the purposes of recruitment related activities. To understand more about our privacy policy, click HERE

 

 

#LI-REMOTE

 *GLSDR

#LI-MG1