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Brand & Content Strategy Associate

Baltimore, MD

Access Holdings Management Company LLC is a Baltimore-based middle-market investment firm with over $2.8 billion in assets under management. Founded in 2013, Access provides direct investment opportunities to create concentrated portfolios of essential service-based businesses in North America. We undertake active build-and-buy strategies, pursuing what we want to own, great markets and distinct business models. In doing so, Access partners, scales, and innovates to build enduring businesses. For more information, please visit www.accessholdings.com.

Overview

Access Holdings is seeking a creative, high-upside, and highly motivated Brand & Content Strategist to join our Value Creation team. This individual will be responsible for developing and managing content narratives, supporting marketing initiatives, and laying the foundation for a world-class brand and thought leadership function.

This is a unique opportunity for an early-career generalist with strong creative instincts, a passion for storytelling, and an interest in private equity and emerging businesses. The ideal candidate is a doer — scrappy, organized, and excited to take ownership of programs that span media creation, brand development, and marketing execution. Over time, this person will have the opportunity to lead Access’ platform for branding, thought leadership, and strategic communications.

 

Key Responsibilities

  1. Build and Own Strategic Content
  • Develop and manage high-quality content: branded podcasts, thought leadership articles, videos, social campaigns, and email marketing
  • Oversee the full content lifecycle — from ideation to distribution — including managing outsourced vendors as needed
  • Adapt tone, format, and channel strategy to meet the needs of different audiences
  1. Drive Marketing Impact Across Access Initiatives
  • Partner with internal teams (e.g., Lead Labs) to drive improved lead generation through better messaging and content strategy
  • Create campaign content to support sourcing and portfolio development efforts
  • Optimize and in some cases automate content workflows using AI or low-code tools
  1. Support Portfolio Companies
  • Codify best practices and playbooks in branding, marketing, and engagement strategy
  • Provide hands-on support to help PortCos launch or refine their marketing function
  • Over time, evolve into a strategic advisor to PortCos on brand-building
  1. Amplify Access’ Market Voice
  • Contribute to the evolution of brand pyramid development, content calendar creation, and multi-channel distribution strategies
  • Help Access define and own whitespace in the lower middle market through differentiated storytelling
  • Drive expansion into future areas like public relations, influencer strategy, and association partnerships

 

Professional Qualifications

  • Demonstrated experience in marketing, content strategy, communications, media, or a related field
  • Strong writing, editing, and storytelling skills with an ability to tailor content to various audiences and formats
  • Demonstrated experience managing multi-channel content (e.g., podcasts, email, social, blog, video)
  • Familiarity with content planning tools, editorial calendars, and campaign workflows
  • Ability to manage vendors or freelancers for tasks such as design, video, or copywriting
  • Proficiency or familiarity with AI tools to increase efficiency and creativity in content creation or distribution
  • Exposure to brand development or marketing operations is a plus
  • Bachelor’s degree in Marketing, Communications, Journalism, Media, or related field preferred

 

Personal Characteristics

  • Creative and curious — you love storytelling and are always exploring new ways to engage an audience
  • Self-starter with strong project ownership — able to take an idea from concept to execution
  • Highly organized with the ability to manage multiple moving parts across initiatives
  • Scrappy and resourceful — you figure out how to get things done, even with limited inputs
  • Flexible and audience-aware — able to adapt tone, content, and approach depending on goals
  • Collaborative team player who thrives in a fast-paced, high-feedback environment
  • Eager to learn, grow, and contribute across a variety of brand and marketing functions
  • Excited by the opportunity to work inside a private equity firm focused on scaling small businesses

 

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