Senior Director - Branding and Marketing

Company overview

Accordion is a global financial consulting and technology firm helping CFOs and their teams drive value creation. Rooted in private equity rigor and powered by data, analytics, and AI, we partner with companies across industries to turn insight into impact.

Accordion works at the intersection of Private Equity sponsors and portfolio companies’ management teams across every stage of the investment lifecycle. We provide hands-on, execution-oriented support, driving value through the office of the CFO by building data and analytics capabilities and identifying and implementing strategic work, rooted in data, analytics and AI.

Accordion is headquartered in New York City with 10 offices worldwide, including the India office based out of Hyderabad. Join us and make your mark on our company.

Data & Analytics

Accordion's Data & Analytics (D&A) practice in India delivers cutting-edge, intelligent solutions to a global clientele, leveraging a blend of domain knowledge, sophisticated technology tools, and deep analytics capabilities to tackle complex business challenges.

We partner with Private Equity clients and their Portfolio Companies across diverse sectors, including Retail, CPG, Healthcare, Media & Entertainment, Technology, and Logistics.

D&A team members deliver data and analytical solutions designed to streamline reporting capabilities and enhance business insights across vast and complex data sets ranging from Sales, Operations, Marketing, Pricing, Customer Strategies, and more.

Working at Accordion in India means joining 800+ analytics, data science, finance, and technology experts in a high-growth, agile, and entrepreneurial environment to transform how portfolio companies drive value. It also means making your mark on Accordion’s future—by embracing a culture rooted in collaboration and a firm-wide commitment to building something great, together.

Join us and experience a better way to work!

Location: Hyderabad, Telangana

Role Overview:

The Senior Director – Branding & Marketing will be a key leadership partner within Accordion India’s marketing organization, responsible for translating strategic direction into consistently high-quality execution across all branding and marketing verticals.

This role will lead the day-to-day operations, people leadership, and delivery rigor of the function, spanning communications, design, events, employer branding, internal communications, and PR. Working closely with the Head of Branding & Marketing, the Senior Director will ensure that the function operates with clarity, discipline, creativity, and measurable impact—while continuously raising standards across teams and outcomes.

This is a role for a leader who values strong processes as much as meaningful creativity and ideas, combines analytical thinking with creative judgment, and builds teams that deliver with ownership, pace, and pride.

What will you do:

Leadership & Operating Excellence

• Provide leadership oversight for the Branding & Marketing function, ensuring smooth day-to-day operations and execution across all workstreams.
• Lead, coach, and develop managers and team members across communications, design, events, PR, and employer branding.
• Establish a culture of process-led execution, accountability, and high performance, with clearly defined workflows, review mechanisms, and quality benchmarks.
• Partner closely with the Head of Branding & Marketing to operationalize strategy and enable focus on enterprise-level priorities.

Process, Analytics & Decision-Making

• Hold teams accountable to current processes; (if required) improve, design, and institutionalize marketing processes that ensure consistency, efficiency, and scalability across campaigns and initiatives.
• Bring an analytical mindset to marketing operations—tracking performance metrics, campaign effectiveness, engagement data, and insights to inform decisions.
• Review and interpret marketing insights, event outcomes, communication effectiveness, and brand metrics to continuously refine approach and execution.
• Balance data-driven decision-making with sound creative judgment to deliver work that is both effective and distinctive.

Brand, Communications & Internal Engagement

• Lead internal communications and employer branding initiatives that strengthen employee engagement, culture, and pride in the Accordion brand.
• Ensure all messaging and storytelling are aligned to Accordion’s brand voice, values, and positioning.
• Oversee leadership communications, firm-wide initiatives, award programs, and change communications with clarity and sensitivity.

Event Strategy & Experience Leadership

• Own end-to-end planning and execution of large-scale, high-impact internal events, including annual celebrations, leadership offsites, and recognition programs.
• Manage vendors, agencies, budgets, timelines, and cross-functional dependencies to deliver seamless experiences.
• Continuously elevate the creative and experiential quality of events, ensuring they are meaningful, well-produced, and aligned to organizational goals.

Creative, Design & Content Direction

• Provide creative direction across visual design, video, content, and experiential branding.
• Ensure all creative outputs meet high standards of quality, relevance, and brand alignment.
• Encourage innovation while maintaining disciplined execution and clarity of purpose.

PR, Employer Branding & External Visibility

• Guide PR and thought leadership initiatives in collaboration with internal stakeholders and external partners.
• Strengthen Accordion India’s employer brand through campuses, social platforms, leadership visibility, and storytelling.
• Ensure external-facing narratives are consistent, credible, and reflective of Accordion’s value-creation mindset.

Stakeholder & Global Collaboration

• Work closely with global marketing counterparts, particularly US-based teams, to ensure alignment while adapting execution for local needs.
• Build trusted relationships with senior leaders across business, technology, and people functions.
• Represent the marketing function with confidence, maturity, and credibility in leadership forums.

Ideally, you have:

Experience

• 10+ years of experience across branding, marketing, communications, or integrated marketing roles.
• Proven experience leading multi-disciplinary teams and managing complex initiatives.
• Strong background in event marketing, internal communications, and employer branding.
• Experience working with global stakeholders and distributed teams.

Leadership & Mindset

• A people-first leader who coaches, develops, and empowers teams.
• Deep respect for process, structure, and discipline, without compromising creativity.
• Strong sense of ownership, integrity, and accountability.
• Comfortable operating in ambiguity while driving clarity and outcomes.
• Naturally collaborative, with the confidence to influence senior leaders.

Skills

• Excellent written and verbal communication skills.
• Strong analytical capability to interpret marketing data, insights, and performance metrics.
• Sound creative judgment with the ability to evaluate and elevate ideas.
• Strong organizational and stakeholder management skills.

Why Explore a Career at Accordion:

A Culture of Impact & Excellence

• A culture of merit & recognition: Thrive in a meritocratic, high-growth environment with semi-annual performance and promotion cycles.
• Multi-dimensional exposure: Navigate complex, high stakes workstreams across diverse industries and domains. At Accordion, you will engage with varied intellectual challenges that keep your perspective sharp, and your curiosity fuelled.
• Entrepreneurial environment: Exercise the intellectual freedom to make definitive decisions and the autonomy to own their outcomes. We reward initiative, encouraging you to expand your influence and assume larger responsibilities.
• Collaborative vitality: Experience a non-bureaucratic, high-energy culture alongside high-calibre peers. Our environment is designed to challenge your thinking and accelerate your growth through shared expertise and collective ambition.

Our Commitment to Your Well-being

We believe that our collective success is rooted in the personal well-being and growth of our people. We have curated a suite of benefits designed to support you and your family’s health, celebrate your milestones, and empower your professional journey.

• Comprehensive health & security: We provide fully covered Health and Group Term Life Insurance for you, with health insurance coverage extending to your immediate family.
• Care on your terms: Access expert medical guidance through on-site health camps or our integrated tele-health services. This ecosystem includes free professional consultations alongside discounted healthcare services including dental and vision care.
• Integrated family support: We support working parents with a fully sponsored, premium on-site Day Care facility.
• Empowering leave structures: Our robust leave policy is an intentional commitment to work-life integration, featuring dedicated maternity and parental support designed to help new parents through life’s major transitions.
• A culture of recognition: We believe every breakthrough deserves an audience. Through our dedicated rewards platform, we pause to celebrate both your professional triumphs and your most meaningful personal milestones.
• Architecting your growth: Thrive in a positive & transparent environment designed for the continuous evolution of your craft. We provide the infrastructure - through learning programs and engagement initiatives - to bridge the gap between your personal aspirations and professional mastery.