Back to jobs
New

Performance & Growth Marketing Manager

Remote

Join the ACI Learning Adventure!

Mission icon

Our Mission

Welcome to a new era of learning, where individuals and organizations come to transform goals into measurable success. At ACI Learning, we believe that anything worth doing is worth leading the way—with innovation, exceptional experiences, and impactful results.

We provide a full ecosystem of learning and development solutions that empower people and businesses to lead with confidence, learn with purpose, and achieve outcomes that matter. Join us, and together, we'll shape the future of skill-building and professional growth.

Team icon

The ACI Team

Imagine collaborating with over 200 of the brightest minds who are passionate, grounded, and dedicated to shaping the future of eLearning. Together, we're not just a team; we're a movement in one of the most exciting times in tech.

Celebrate icon

Purpose-Driven Culture

At ACI Learning, work isn’t just a job. It’s a passion we pour into every project, every day. We celebrate creativity, innovation, and the joy of doing what we love.

Handshake icon

Your Opportunity

Are you ready to be part of something transformative? Dive into a world of collaboration, growth, and endless potential. Apply now and help lead the change!

Who We Are

ACI Learning is a leading provider of audit, cybersecurity and IT training solutions, empowering individuals and organizations worldwide to improve their technical capabilities and their cybersecurity with compelling and comprehensive training. Our leadership position extends even further to our new SaaS Learning Platform myACI that goes beyond audit, cyber and IT training to provide organizational and individual knowledge assessment, analytics and training delivery with integrated AI to understand capabilities and skill gaps for organizations.

 

What You'll Do

As our Performance & Growth Marketing Manager, you will own the strategy, execution, and optimization of full-funnel marketing programs that generate pipeline and revenue. You’ll design high-impact campaigns, run experiments, manage performance channels, and collaborate across marketing, sales, and product to capture growth opportunities. This is a hands-on, results-driven role.

Reporting to the VP of Performance Marketing, you’ll bring strategic thinking, creativity, and marketing savvy to engage target accounts and personas — showing how ACI’s solutions strengthen corporate and government teams while scaling into new markets. This is a critical, high-visibility role for ACI Learning’s growth: you’ll both create and execute.

What You'll Need (Requirements)

  • 6+ years B2B SaaS marketing experience, with focus on demand generation and campaign development.
  • Experience in direct B2B SaaS selling environments, partnering closely with Sales Leadership. 
  • Proven track record of building successful ABM campaigns targeting accounts, personas, or verticals. 
  • Experience creating campaigns to improve retention and ARR growth. 
  • Skilled at managing agencies, vendors, and internal stakeholders. 
  • Experience using HubSpot, Salesforce, Outreach and other marketing tools. 
  • Bachelor’s degree in Marketing, Business, or related field. 

What Will Make Us Love You

  • Strong project management and multitasking abilities. 
  • Excellent communication skills; able to collaborate with stakeholders at all levels. 
  • Strong writing abilities, including persuasive email and ad copy. 
  • Experience with A/B and multivariate testing, including AI-powered test design. 
  • Analytical mindset; able to interpret complex marketing data and recommend practical solutions. 
  • Familiarity with digital marketing channels, strategies, and best practices. 
  • Hands-on experience executing HubSpot campaigns, Salesforce CRM workflows, and Outreach cadences. 

What We're Counting On From You

Campaign Strategy 

  • Develop and execute multi-channel acquisition strategies across Email, Google Ads, Meta, ABM, display, and retargeting. 
  • Own the end-to-end campaign lifecycle: planning, budgeting, targeting, creative briefing, execution, tracking, and post-campaign analysis.
  • Ensure campaigns are aligned with growth objectives, sales priorities, and brand positioning.
  • Own performance KPIs (CAC, ROAS, CPL, conversion rate) and continually improve ROI.
  • Drive engagement across multiple segments, buyer personas, and verticals.
  • Run rapid A/B tests on landing pages, CTAs, creative, and nurtures to drive growth.
  • Partner with content and product marketing to align messaging and ensure seamless buyer journeys.
  • Build deep understanding of ICPs, segments, and value props to sharpen targeting and messaging.
  • Analyze campaign data, share insights, and recommend optimizations. 

Lead Generation & Demand Platforms 

  • Manage and optimize presence on third-party review and lead-gen platforms (G2, Capterra, Sourceforge, Technology Advice, Trustpilot, etc.). 
  • Develop strategies to maximize ROI from these platforms — reviews, bidding, targeting, and content. 
  • Track and report on lead quality, CPL, and conversion outcomes. 
  • Manage review process to hit monthly, quarterly, and yearly goals. 
  • Provide weekly reporting on funnel performance, lead quality, and opportunities sourced. 


Agency & Vendor Management 

  • Oversee agency relationships to ensure on-time, on-budget delivery of campaigns. 
  • Evaluate and onboard external partners for media buying, SEO/SEM, creative, and paid media. 
  • Serve as liaison to ensure accountability, campaign quality, and measurable outcomes. 


Cross-Functional Collaboration 

  • Partner with sales, product marketing, and content teams to align messaging, lead flow, and enablement. 
  • Collaborate with web and operations teams to optimize landing pages, forms, and conversion funnels. 


Budget Management & Forecasting 

  • Manage performance marketing budget across channels, ensuring spend drives ROI. 
  • Forecast campaign performance, pipeline impact, and spend requirements for quarterly/annual targets. 
  • Market & Competitive Intelligence 
  • Monitor competitor activity across paid and review platforms. 
  • Provide insights on emerging trends, benchmarks, and new channel opportunities. 
  • Stay current on industry tactics to drive innovation. 

 

First 30-60 Days-Learn & Assess, Activate & Optimize 

  • Onboard with Marketing & Sales teams, understand ICPs and pipeline targets. 
  • Review and audit paid channels, lead aggregators, and current campaign performance. 
  • Develop Lead Aggregator Review Plan 
  • Get familiar with B2B and B2C channels. 
  • Align with baseline reporting on lead quality and CPL. 
  • Make recommendation for improvement across performance and growth channels 
  • Launch first multi-channel campaign with aligned Sales enablement. 
  • Optimize paid search/social with agency, hitting early CPL & conversion goals. 
  • Run A/B tests across ads and landing pages 

Longer Term- Scale & Deliver 

  • Contribute 55% of marketing-sourced pipeline with 3.5–4x quota coverage. 
  • Achieve ≥2:1 ROI on paid campaigns and CPL ≤ $400 across channels. 
  • Secure aggregator badges, deliver 35+ qualified leads, and present quarterly attribution report. 

At ACI Learning, we offer a competitive, experience-driven salary range that aligns with your qualifications and contributions. To that end, the posted salary range reflects our most reasonable assumption of pay for this position at the time of posting.

Pay range

$100,000 - $115,000 USD

Why ACI Learning is Your Next Big Move

Medical icon

Comprehensive medical, dental, and vision coverage—starting the 1st of the month after your hire date.

Calendar icon

Four weeks of paid parental or medical leave, so you can focus on what matters most.

Travel icon

Flexible PTO policy, sick time, and eight paid holidays — because we believe in balance.

Money bags icon

401(k) retirement plan with immediate vesting and up to 5% matching contributions — we invest in your future from day one.

Virtual class icon

One free course each year after 90 days — advancing your skills is part of the job.

Tuition assitance icon

Tuition assistance to support your continued education and professional growth.

Create a Job Alert

Interested in building your career at ACI Learning? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in ACI Learning’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.