Artist & Influencer Engagement Strategist

New York, New York, United States

ABOUT THE JOB

The ACLU seeks applicants for the full-time position of Artist & Influencer Engagement Strategist in the Marketing & Communications of the ACLU’s National office in New York, NY. This is a hybrid role that has in-office requirements of two (2) days per week or eight (8) days per month. 

The ACLU Marketing & Communications Department creates, maintains, and expands message narratives to engage our supporters and other target audiences, to help protect and expand civil liberties and civil rights, and also illustrate the value and impact of the ACLU’s transformational work. Through our messaging, engagement with newsmakers, our written content, creative branding, and visual identity, we encourage support for the ACLU and help to build a more perfect union.

This position is part of a collective bargaining unit. It is represented by ACLU Staff United (ASU).

WHAT YOU'LL DO 

Reporting to the National Director of Artist & Entertainment Engagement the Artist & Influencer Engagement Strategist will develop influencer/digital content creator engagement strategies to support the ACLU’s Marketing & Communications Goals, project manage the implementation of these strategies and track the ROI of the team’s engagements. They will also support the National Director of Artist & Entertainment Engagement in implementing strategies tailored to creative artists and entertainment companies. Across these engagements, they will partner with the Communications Strategists to ensure consistency of ACLU messaging and goals.

YOUR DAY TO DAY

  • Collaborate with Communications Strategists and Marketing & Communications colleagues to create and update messaging materials for influencers, artists, and celebrity ambassadors. Package these materials for issue briefings and content requests.
  • Develop and execute influencer and content creator engagement strategies that align with organizational priorities. Work cross-functionally to bring these strategies to life across social media, multimedia, and in-person campaigns.
  • Lead the identification, vetting, and cultivation of long-term relationships with mission-aligned influencers, creator agencies, and select artists.
  • Partner with Strategic Communications, Social Media, Storytelling, and Multimedia teams to conceptualize and manage artist and influencer deliverables—including social toolkits, content briefs, and multimedia assets.
  • Use tools such as Meltwater and Klear to monitor and analyze the impact of influencer initiatives. Share results, learnings, and best practices with internal stakeholders; ensure consistency in tracking and reporting.
  • Stay current on ACLU issue areas and regularly connect with Communications Strategists and other departments to align artist and influencer engagement efforts with broader organizational work.
  • Supervise Artist & Influencer Engagement interns, including goal-setting, project oversight, and weekly check-ins. Create and maintain materials that showcase the ACLU’s influencer and artist engagement work for both national and affiliate teams. Educate internal stakeholders on best practices for leveraging these relationships.
  • Project manage creative marketing initiatives, events, and activations—ensuring timelines, budgets, and deliverables stay on track under the direction of the Director of Artist & Entertainment Engagement.
  • Maintain and manage internal databases of influencer rosters, engagement calendars, and campaign documentation.
  • Support internal departments in identifying and securing influencer or artist partners for their events and initiatives. Provide strategic guidance on programming and content integration.
  • Facilitate pro bono and volunteer opportunities, as well as commercial sales promotions (CSPs), in collaboration with entertainment partners and with the guidance of General Counsel to ensure compliance and brand alignment.

FUTURE ACLU'ERS WILL 

  • Be committed to advancing the mission of the ACLU
  • Center and embed the principles of equity, inclusion and belonging in their work by demonstrating commitment to diversity with an approach that respects and values multiple perspectives
  • Be committed to work collaboratively and respectfully toward resolving obstacles and conflicts

WHAT YOU'LL BRING

  • Extensive Experience in influencer marketing/communications/strategy; non-profit communications/strategy/marketing; influencer or artist engagement with a social impact focus.
  • Proven track record of working directly with high-profile talent, influencers, and entertainment partners on mission-driven or advocacy-aligned campaigns.
  • Experience developing and project managing multi-channel artist or influencer communications initiatives from concept through execution.
  • Strong understanding of the entertainment and social media landscape, including trends in film, television, music, and creator culture.
  • Ability to translate complex advocacy and legal issues into accessible messaging for external partners.
  • High emotional intelligence and discretion in working with artists, influencers, and their teams.
  • Excellent organizational and time management skills; ability to manage multiple projects independently in a fast-paced environment.
  • Strong interpersonal and communication skills, including clear writing, thoughtful presentation, and professional phone/email etiquette.
  • Experience creating and analyzing social media content tailored for artists and influencers, including familiarity with performance metrics and audience insights.
  • Comfortable working cross-functionally with internal teams to align storytelling, communications, and campaign strategies.
  • Experience supervising interns or junior staff, including project delegation and mentorship.
  • Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint), major social media platforms, and analytics/monitoring tools such as Meltwater and influencer platforms like Klear.
  • Absolute discretion with confidential information related to influencers, artists, and organizational operations.

COMPENSATION

The ACLU is committed to equity, transparency, and clarity in pay. Consistent with our compensation philosophy, there is a set salary for each role based on geographic work location. The annual salary for this position is $95,666 (Level I) reflecting the salary of a position based in New York, NY.  Salaries are subject to a regional pay adjustment if authorization is granted to work outside of the location listed in this posting.  
 
For details on our pay structure, please visit: https://www.aclu.org/careers/ACLU_Geographic_Pay_Structure-July_2024.pdf

WHY THE ACLU

For over 100 years, the ACLU has worked to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBTQ+ community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people.

We know that great people make a great organization. We value our people and know that what we offer is essential not just their work, but to their overall well-being. 

At the ACLU, we offer a broad range of benefits, which include:

  • Time away to focus on the things that matter with a generous paid time-off policy
  • Focus on your well-being with comprehensive healthcare benefits (including medical, dental and vision coverage, parental leave, gender affirming care & fertility treatment)
  • Plan for your retirement with 401k plan and employer match
  • We support employee growth and development through annual professional development funds, internal professional development programs and workshops

OUR COMMITMENT TO ACCESSIBILITY, EQUITY, DIVERSITY & INCLUSION

Accessibility, equity, diversity and inclusion are core values of the ACLU and central to our work to advance liberty, equality, and justice for all. For us diversity, equity, accessibility, and inclusion are not just check-the-box activities, but a chance for us to make long-term meaningful change.  We are a community committed to learning and growth, humility and grace, transparency and accountability. We believe in a collective responsibility to create a culture of belonging for all people within our organization – one that respects and embraces difference; treats everyone equitably; and empowers our colleagues to do the best work possible. We are as committed to anti-oppression, anti-ableism, and anti-racism internally as we are externally. Because whether we’re in the courts or in the office, we believe ‘We the People’ means all of us.

With this commitment in mind, we strongly encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law.    

The ACLU is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying online, please email benefits.hrdept@aclu.org. If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.

 

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