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Senior Director, Digital Experience

Washington, DC

The Senior Director of Digital Experience is a visionary leader responsible for strategy, innovation, and execution of a cohesive, data-informed digital experience across ACOG’s digital ecosystem, including websites, mobile app, learning management system, email and member community platforms. This senior leader will serve as ACOG’s conductor of digital coherence, aligning all digital touchpoints with strategic goals, brand identity, and evolving user needs. A thought leader in digital transformation and emerging technologies -- the Senior Director will work cross-functionally to drive engagement, personalization, and performance, while championing a culture of digital literacy and innovation.

Note: This position is considered Hybrid and will need to commute to ACOG's office located in Washington, D.C.

Duties/Responsibilities:

  • Digital Strategy & Innovation
    • Define and lead an integrated digital strategy and roadmap that aligns with organizational priorities and brand identity
    • Lead a data-informed approach to decision-making, leveraging web analytics, audience engagement metrics, and social insights
    • Contribute as a digital transformation thought leader, evaluating the impact of emerging technologies and innovative approaches to enhance the digital experience
  • User Experience & Personalization
    • Orchestrate cohesive, user-centric journeys across platforms to deliver high-quality digital experiences for ACOG’s audiences
    • Maintain a holistic view of the user journey, identifying key touchpoints, pain points, and optimization opportunities
    • Oversee efforts to enhance usability, accessibility, and conversion performance through user research, usability testing, and iterative improvements
  • Data Strategy & Analytics
    • Define and implement a comprehensive digital data strategy for analyzing user interactions and measuring performance across channels
    • Partner with internal teams to establish KPIs and drive continuous improvements in content effectiveness and user engagement
    • Develop dashboards and reports that provide actionable insights to leadership and stakeholders
  • Collaboration & Stakeholder Engagement
    • Collaborate with cross-functional teams to ensure alignment of digital strategies with institutional messaging and goals
    • Act as the digital liaison across departments, ensuring digital channels support member recruitment, retention, and overall engagement
    • Lead a digital literacy program to build internal capability and awareness of digital best practices
  • Team Leadership & Program Oversight
    • Provide strategic and operational leadership of the website team, fostering a collaborative, high-performing, and mission-driven culture
    • Develop team capabilities and workflows that support scalable, sustainable delivery of digital experiences across multiple platforms
    • Serve as senior leader for major digital platform initiatives, ensuring continuity during team transitions, driving milestone execution, managing vendor relationships, and aligning projects with broader organizational goals
  • Operations & Content Strategy
    • Prioritize and streamline content development and distribution across digital channels
    • Guide teams in balancing short-term performance needs with long-term digital growth initiatives
    • Ensure continuous alignment between digital efforts and annual strategic objectives

Required Skills/Abilities:

  • Strong analytical mindset with proven experience in digital initiatives and experiences
  • Expertise in web and mobile technologies, CMS/DXP platforms, and analytics tools (e.g., Google Analytics, Hotjar, etc.)
  • Demonstrated knowledge of personalization, customer journey mapping, and omnichannel engagement strategies
  • Experience with building forward-looking digital roadmaps that leverage AI and emerging technologies in digital engagement is strongly preferred
  • Exceptional collaboration and communication skills, with a track record of successfully leveraging stakeholder relationships to lead cross-functional initiatives
  • Curiosity and the ability to think strategically and execute tactically in a mission-driven, fast-paced environment
  • Experience with user research methodologies including interviews, usability testing, and data analysis

Education and Experience:

  • 10+ years of progressive experience in digital strategy, digital marketing, or digital experience leadership roles
  • Minimum of 5 years experience managing digital platform teams, with demonstrated experience in mentoring staff, fostering professional growth, and building high-performing teams

Salary Range

$145,000 - $160,000 USD

Our Perks

Paid Parental Leave – Breastfeeding Friendly Workplace –  Flexible work schedule –  Commuting Allowance – Generous Paid Time Off – Holiday Pay – Life Insurance – Community Volunteering Opportunities – Generous 401(k) Company Contributions – Medical, Dental, and Vision Insurance – Learning Opportunities and Tuition Reimbursement – Company-Sponsored Team Outings – and more!

ACOG is an EEO employer committed to providing equal employment opportunities to all applicants and employees. As a federal government contractor and in accordance with applicable laws, regulations, and Executive Orders, the College takes affirmative action to ensure that applicants and employees covered are not discriminated against because of their race, color, religion, national origin, sex (gender), age, disability, pregnancy, marital status, sexual orientation, personal appearance, gender identity or expression, family responsibilities, political affiliation, veteran status, genetic information, or any other characteristic that is protected by applicable law. For more information about your equal employment opportunity rights, please view this poster: EEO is the Law. The College also participates in E-Verify.

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