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Manager, Sales Development

Remote - Toronto

About Us

Ada is an AI customer experience platform that harnesses the world's most powerful large language models to make customer service extraordinary for everyone. We’re driven to set the new standard for customer service at scale, enabling Enterprise companies to deliver experiences that are instant, proactive, personalized, and effortless. 

Our team is pushing the frontier of AI Agent development, measurement, and management to power quality service experiences that respect everyone’s most valuable asset, time. Giving both customers, and customer service professionals, more quality time back for life’s big & small moments.

Since 2016, Ada is a proudly Canadian company that has powered over 4 billion interactions—automating up to 83% of all customer inquiries—for leading brands like Square, YETI, Canva, and Monday.com saving millions of hours of human effort for people all over the world. 

Backed with over $250M in funding from tier-1 investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in applied AI customer service. 

At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.

Learn more at www.ada.cx.

Our Role

As an Manager, Sales Development, you'll play a crucial role in both driving our sales pipeline and leading a team of 4 SDR’s. You'll be responsible for managing outcomes, coaching your team, and adapting to a dynamic environment. Your role involves motivating your team to achieve clear, ambitious targets and performance metrics, while also providing guidance and developing sales strategies. For the first year, you will be both a hands-on team player and a coach, leading by example.

Team Leadership and Management:

  • Hire, train, and develop SDRs & BDRs to ensure they are skilled and knowledgeable, and consistently motivated
  • Set clear goals, KPIs, and performance metrics for the team, focusing on both inbound leads and future outbound strategies
  • Monitor and analyze team performance, providing regular feedback and coaching.
  • Foster a positive and motivating work environment to maintain high morale and productivity.
  • Set career development/arc of team members for future growth. 
  • Enhance team skills and strengthen cross-collaboration

Sales Strategy and Execution:

  • Develop and implement effective outreach strategies and sales scripts and demos.
  • Collaborate closely with the marketing and sales teams to ensure cohesive messaging and target alignment.
  • Oversee the use of sales tools and technologies, ensuring efficient workflows and processes.
  • Technical - teach and deliver ‘Gold Demo’ to customers while also gathering business requirements on initial customer conversations
  • Own AI Agent experience on Ada Website and f/u with leads

Lead Generation and Qualification:

  • Ensure SDRs are effectively prospecting and qualifying leads according to company criteria.
  • Monitor lead generation activities, adjusting strategies based on market feedback and performance data

Reporting and Analysis:

  • Track and report on key metrics, such as lead conversion rates, appointment setting, and pipeline growth.
  • Analyze data to identify trends, challenges, and opportunities for improvement.
  • Provide regular reports and insights to senior management.

Accountabilities/Measurements:

  • Improved average speed to respond to customer requests for demos (responses within 1 hour)
  • Improved conversion rates of MQL to S1 Q0Q
  • Improving overall customer experience rating 
  • Meet or exceed Outbound/Inbound S1 targets (individual/team) - Align team as needed.

About You

  • Leadership and Motivation: Strong ability to lead, inspire, and motivate a team to achieve and exceed targets.
  • Analytical Skills: Proficiency in analyzing data and metrics to make informed decisions and improve processes.
  • Communication: Excellent verbal and written communication skills for clear and persuasive messaging.
  • Sales Acumen: Deep understanding of sales processes, techniques, and tools.
  • Adaptability: Ability to adapt to changing market conditions and company goals.
  • Problem-Solving: Strong problem-solving skills to address challenges and implement effective solutions.
  • Time Management: Efficiently manage time and prioritize tasks for themselves and their team.

Benefits

  • Competitive salary and generous stock option plan
  • Unlimited vacation
  • Wellness account
  • Extended health coverage
  • Dental/optical/travel insurance
  • Life insurance
  • Employee and family assistance plan

Perks

  • Flexible work schedule
  • Remote-first, In-person friendly work environment with WFH budget
  • Paid parental leave for Canadian and U.S. residents
  • Development opportunities

The expected salary range for this position is $128,000 to $185,000. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.

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