Back to jobs

Manager, Sales Development

 
At Ada our mission is to make customer service extraordinary for everyone and our vision is a world where every customer interaction is resolved by AI. Ada is an AI-powered customer service automation platform that makes it easy for businesses to automatically resolve the greatest number of customer service conversations — across channels and languages - with the least amount of effort.
 
Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Wealthsimple, Canva, AirAsia, Yeti, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx

As an Manager, Sales Development, you'll play a crucial role in both driving our sales pipeline and leading a team of 4 SDR’s. You'll be responsible for managing outcomes, coaching your team, and adapting to a dynamic environment. Your role involves motivating your team to achieve clear, ambitious targets and performance metrics, while also providing guidance and developing sales strategies. For the first year, you will be both a hands-on team player and a coach, leading by example.

Team Leadership and Management:

  • Hire, train, and develop SDRs & BDRs to ensure they are skilled and knowledgeable, and consistently motivated
  • Set clear goals, KPIs, and performance metrics for the team, focusing on both inbound leads and future outbound strategies
  • Monitor and analyze team performance, providing regular feedback and coaching.
  • Foster a positive and motivating work environment to maintain high morale and productivity.
  • Set career development/arc of team members for future growth. 
  • Enhance team skills and strengthen cross-collaboration

Sales Strategy and Execution:

  • Develop and implement effective outreach strategies and sales scripts and demos.
  • Collaborate closely with the marketing and sales teams to ensure cohesive messaging and target alignment.
  • Oversee the use of sales tools and technologies, ensuring efficient workflows and processes.
  • Technical - teach and deliver ‘Gold Demo’ to customers while also gathering business requirements on initial customer conversations
  • Own AI Agent experience on Ada Website and f/u with leads

Lead Generation and Qualification:

  • Ensure SDRs are effectively prospecting and qualifying leads according to company criteria.
  • Monitor lead generation activities, adjusting strategies based on market feedback and performance data

Reporting and Analysis:

  • Track and report on key metrics, such as lead conversion rates, appointment setting, and pipeline growth.
  • Analyze data to identify trends, challenges, and opportunities for improvement.
  • Provide regular reports and insights to senior management.

Accountabilities/Measurements:

  • Improved average speed to respond to customer requests for demos (responses within 1 hour)
  • Improved conversion rates of MQL to S1 Q0Q
  • Improving overall customer experience rating 
  • Meet or exceed Outbound/Inbound S1 targets (individual/team) - Align team as needed.

About You

  • Leadership and Motivation: Strong ability to lead, inspire, and motivate a team to achieve and exceed targets.
  • Analytical Skills: Proficiency in analyzing data and metrics to make informed decisions and improve processes.
  • Communication: Excellent verbal and written communication skills for clear and persuasive messaging.
  • Sales Acumen: Deep understanding of sales processes, techniques, and tools.
  • Adaptability: Ability to adapt to changing market conditions and company goals.
  • Problem-Solving: Strong problem-solving skills to address challenges and implement effective solutions.
  • Time Management: Efficiently manage time and prioritize tasks for themselves and their team.

Benefits

  • Competitive salary and generous stock option plan
  • Unlimited vacation
  • Wellness account
  • Extended health coverage
  • Dental/optical/travel insurance
  • Life insurance
  • Employee and family assistance plan

Perks

  • Flexible work schedule
  • Remote-first, In-person friendly work environment with WFH budget
  • Paid parental leave for Canadian and U.S. residents
  • Development opportunities

The expected salary range for this position is $128,000 to $185,000. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.

#LI-NS1

About Us

Ada is a rapidly growing company in a thriving AI ecosystem. We optimize our communication, collaboration, and work ethic for the digital world instead of in-person. We are building the workplace of the future to build the customer experience of the future. With flexible working hours, together we'll determine a schedule that fits your style and the requirements of your role. We are backed by world-class investors, including Spark, Accel, FirstMark, Bessemer Venture Partners, and Version One. We provide our employees with competitive compensation, great health benefits, and ownership in our company.

We believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities, even if you don’t meet every qualification we listed, because members of marginalized communities are less likely to apply if they don’t meet every qualification. We believe that without you, we cannot progress. At Ada, we don’t stand for tokenism. We stand for representation.

Our values are our fundamental driving forces for decision-making. They are the heart of what we stand for and are critical to our next phase of growth. You can learn more about our values and Ada’s founding story on our Careers page.

Everyone has their own unique talents. Even if you don’t meet 100% of the above qualifications, tell us why you’d be a great fit for this role in your application.

 

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf


Select...
Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Ada’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.