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Manager, Sales Development

Toronto, Ontario

 
At Ada our mission is to make customer service extraordinary for everyone and our vision is a world where every customer interaction is resolved by AI. Ada is an AI-powered customer service automation platform that makes it easy for businesses to automatically resolve the greatest number of customer service conversations — across channels and languages - with the least amount of effort.
 
Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Wealthsimple, Canva, AirAsia, Yeti, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx

As an Manager, Sales Development, you'll play a crucial role in both driving our sales pipeline and leading a team of 4 SDR’s. You'll be responsible for managing outcomes, coaching your team, and adapting to a dynamic environment. Your role involves motivating your team to achieve clear, ambitious targets and performance metrics, while also providing guidance and developing sales strategies. For the first year, you will be both a hands-on team player and a coach, leading by example.

Team Leadership and Management:

  • Hire, train, and develop SDRs & BDRs to ensure they are skilled and knowledgeable, and consistently motivated
  • Set clear goals, KPIs, and performance metrics for the team, focusing on both inbound leads and future outbound strategies
  • Monitor and analyze team performance, providing regular feedback and coaching.
  • Foster a positive and motivating work environment to maintain high morale and productivity.
  • Set career development/arc of team members for future growth. 
  • Enhance team skills and strengthen cross-collaboration

Sales Strategy and Execution:

  • Develop and implement effective outreach strategies and sales scripts and demos.
  • Collaborate closely with the marketing and sales teams to ensure cohesive messaging and target alignment.
  • Oversee the use of sales tools and technologies, ensuring efficient workflows and processes.
  • Technical - teach and deliver ‘Gold Demo’ to customers while also gathering business requirements on initial customer conversations
  • Own AI Agent experience on Ada Website and f/u with leads

Lead Generation and Qualification:

  • Ensure SDRs are effectively prospecting and qualifying leads according to company criteria.
  • Monitor lead generation activities, adjusting strategies based on market feedback and performance data

Reporting and Analysis:

  • Track and report on key metrics, such as lead conversion rates, appointment setting, and pipeline growth.
  • Analyze data to identify trends, challenges, and opportunities for improvement.
  • Provide regular reports and insights to senior management.

Accountabilities/Measurements:

  • Improved average speed to respond to customer requests for demos (responses within 1 hour)
  • Improved conversion rates of MQL to S1 Q0Q
  • Improving overall customer experience rating 
  • Meet or exceed Outbound/Inbound S1 targets (individual/team) - Align team as needed.

About You

  • Leadership and Motivation: Strong ability to lead, inspire, and motivate a team to achieve and exceed targets.
  • Analytical Skills: Proficiency in analyzing data and metrics to make informed decisions and improve processes.
  • Communication: Excellent verbal and written communication skills for clear and persuasive messaging.
  • Sales Acumen: Deep understanding of sales processes, techniques, and tools.
  • Adaptability: Ability to adapt to changing market conditions and company goals.
  • Problem-Solving: Strong problem-solving skills to address challenges and implement effective solutions.
  • Time Management: Efficiently manage time and prioritize tasks for themselves and their team.

Benefits

  • Competitive salary and generous stock option plan
  • Unlimited vacation
  • Wellness account
  • Extended health coverage
  • Dental/optical/travel insurance
  • Life insurance
  • Employee and family assistance plan

Perks

  • Flexible work schedule
  • Remote-first, In-person friendly work environment with WFH budget
  • Paid parental leave for Canadian and U.S. residents
  • Development opportunities

The expected salary range for this position is $128,000 to $185,000. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.

#LI-NS1

About Us

Ada is a rapidly growing company in a thriving AI ecosystem. We optimize our communication, collaboration, and work ethic for the digital world instead of in-person. We are building the workplace of the future to build the customer experience of the future. With flexible working hours, together we'll determine a schedule that fits your style and the requirements of your role. We are backed by world-class investors, including Spark, Accel, FirstMark, Bessemer Venture Partners, and Version One. We provide our employees with competitive compensation, great health benefits, and ownership in our company.

We believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities, even if you don’t meet every qualification we listed, because members of marginalized communities are less likely to apply if they don’t meet every qualification. We believe that without you, we cannot progress. At Ada, we don’t stand for tokenism. We stand for representation.

Our values are our fundamental driving forces for decision-making. They are the heart of what we stand for and are critical to our next phase of growth. You can learn more about our values and Ada’s founding story on our Careers page.

Everyone has their own unique talents. Even if you don’t meet 100% of the above qualifications, tell us why you’d be a great fit for this role in your application.

 

 

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