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Campaign Director, Contract Employee

United States

Who we are:

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear, Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more.

About the role:

The Campaign Director, Contract Employee is the day-to-day marketing lead and an integral part of the Ad Council’s Campaign and Programs team responsible for overseeing the development, implementation and evaluation of fully integrated public service communications programs that drive sustainable and measurable social change. On a day-to-day basis, they are trusted partners and advisers to nonprofit and government clients, as well as pro-bono agencies.

Whether it’s reviewing research, working collaboratively on a strategy and evaluating creative, understanding the competitive landscape, executing with partners against digital and PR/social plans, or partnering with one of our board member companies on their CSR initiative, your job will be to oversee and coordinate the various processes that go into developing communications programs that truly surround an issue, reach an audience and make a difference in our world.

This role is perfect for an established marketer who is a stellar project and people leader who builds relationships easily, thrives and adapts well to change, can both think strategically and roll up their sleeves, has excellent communication skills and presence, and is passionate about social change. This position may necessitate travel for campaign productions and meetings, and other Ad Council events.

Timing and Employment Length:

This is a contract employee role. This means that, while the position is at all times one of “at will employment”, the Ad Council anticipates at present that the employment length would be approximately 6 months with the possibility to extend the contract.

The compensation for this position is $10,000 monthly, paid semi-monthly.Contract employees receive a W-2 for tax reporting purposes and will be eligible to participate in limited benefits and paid time off. We are also open to this role being a fully remote position; working East Coast hours. We are also open to this role being a fully remote position.

What you’ll do:

Reporting to the VP, Campaigns and Programs, you will work collaboratively on a cross-functional team to develop and manage multi-media communications programs for your docket of campaigns.

 Responsibilities include:

  • Leading the strategic and creative development, implementation and evaluation of two (2) fully integrated campaigns
  • Overseeing the development and execution of target-audience-driven communications and marketing programs and go-to-market plans across traditional media, digital, social, PR, grassroots/community and partnership channels
  • Managing day-to-day relationships and communications with campaign sponsors and funders, volunteer agency partners and other external stakeholders. This includes conducting briefings, maintaining communication, acting on partner feedback and ensuring delivery of the highest quality client service and deliverables
  • Leading and collaborating with cross-functional teams, including Strategy & Evaluation, Media (Strategy & Outreach), PR/social media, Influencer Marketing, Analytics, Digital Products, to ensure all components of the campaign are developed, executed and implemented on brand and on time to deliver on campaign objectives
  • Providing ongoing evaluation of campaign performance:
    • Review and analyze donated and earned media, website and social media analytics and tracking study results
    • Develop recommendations to optimize campaign performance based on results
  • Identifying opportunities to deepen existing partnerships and pursue new collaborations that advance campaign objectives
  • Managing campaign budgets, forecasts, and accounting processes to ensure bottom line cost control and accurate and timely financial reporting
  • Ensuring compliance with and completion of all contract/grant reporting requirements; collaborate with in-house counsel as needed to develop and review SOWs and contracts
  • Developing and drafting all necessary campaign proposals, RFPs, marketing plans, contracts/grants and required reports, as needed.
  • Providing oversight and mentorship to 1-3 Assistant Campaign Managers.

What you bring:

  • At least 6+ years of account management or in-house advertising/marketing experience (with a minimum of 2 years as an Account Supervisor or equivalent)
  • Proven track record of leading integrated communications programs
  • Experience leading a cross functional team and overseeing project execution and outcomes
  • Experience managing multiple projects concurrently in a fast-paced environment
  • Experience managing through change, and building/experimenting with new processes and models
  • Experience with financial forecasting and resource allocation
  • Excellent organizational skills and attention to detail
  • Excellent communication skills (verbal and written) and experience with public speaking
  • Excellent computer skills with knowledge of Microsoft Office Suite, particularly Outlook, Excel and PowerPoint

 What you need to be successful in the role:

  • Stellar client-facing project leader who can oversee multiple workstreams concurrently while bringing calm and collaborative leadership in a fast-paced, deadline-driven environment
  • Build relationships easily and proactively in a remote environment
  • Creative, innovative and strategic thinker who can see the big picture, while also ready to roll up your sleeves and get into the weeds with the team
  • Proactive, solutions-oriented and forward-thinking
  • Trusted and empathetic leader and mentor

What we’re committed to:

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Fostering a welcoming environment allows us to enhance and reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to any legally protected status.

The Ad Council invites all qualified interested applicants to apply for career opportunities. In accordance with the EEOC, if you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.

How to reach us:

To apply online: https://www.adcouncil.org/join-our-team

Email: (careers@adcouncil.org)

Fax (212) 922-1676

or

Ad Council

Attn: People Operations Team

815 2nd Avenue, 9th Floor

New York, NY 10017

 

#LI-Remote

 

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