Back to jobs

Campaign Analyst

United States

Who we are:

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear, Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more.

Job summary:

The Ad Council’s Insights & Analytics team is seeking a Campaign Analyst to support the measurement, interpretation, and strategic application of data across national, multi‑channel campaigns. This role goes beyond reporting to ensure data integrity, translate performance into decision-ready insights, and guide cross-functional teams on campaign optimization.

The compensation for this position is within the range of $75,000 - $80,000 annually (based on experience level). The compensation package also includes an annual incentive, comprehensive benefit offerings, and generous paid time off.

What You’ll Do:

  • Own evaluation and interpretation performance data across channels for a defined set of campaigns within the broader portfolio
    • Partner with cross-functional teams to define KPIs, measurement frameworks, and success criteria aligned to campaign objectives
    • Lead analysis of performance trends, contextualizing results within campaign goals, constraints, and external factors
    • Ensure measurement integrity by validating data accuracy, identifying gaps or limitations, and supporting reliable performance interpretation
    • Leverage AI-enabled tools and automation to improve efficiency, while retaining accountability for analytical rigor and outputs
  • Translate data into insights and actionable recommendations
    • Synthesize performance trends and findings into clear narratives that inform stakeholder decisions and campaign optimization
    • Apply judgment to interpret ambiguous or incomplete data, integrating multiple inputs to guide recommendations
    • Conduct targeted analyses to support key campaign milestones, prioritizing business impact and decision relevance
  • Oversee measurement implementation of digital products, including campaign websites and web apps, to ensure accurate tagging and data capture
  • Serve as a trusted analytics partner, bringing data-informed perspective and strategic guidance to support campaign planning and stakeholder decisions

What You Bring:

  • 3+ years of experience in marketing, media, or digital analytics
  • Strong ability to translate data into strategic recommendations and business implications
  • Demonstrated experience with media and digital performance metrics and applying judgment in complex or ambiguous analytical scenarios
  • Detail-oriented and commitment to data quality, accuracy, and measurement integrity
  • Technical skills include:
    • Strong working proficiency in GA4, including acquisition, engagement, and conversion analysis
    • Excel and PowerPoint expertise
    • Experience with databases and BI tools (Tableau, Looker Studio)
    • Familiarity with Google Tag Manager preferred but not required
  • Strong communication skills with the ability to influence stakeholders through insights
  • Demonstrate intellectual curiosity, openness to feedback, and willingness to incorporate input to continuously improve outputs and effectiveness

What you’ll get:

All full-time Ad Council employees are eligible for:

    • Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; “Health” days.
    • Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
    • Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
    • Professional and skill-based development opportunities; Tuition Reimbursement.

What we’re committed to:

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Fostering a welcoming environment allows us to enhance and reimagine how we reach our audiences, driving true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to any legally protected status.

The Ad Council invites all qualified, interested applicants to apply for career opportunities. In accordance with the EEOC, if you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.

How to reach us:

To apply online: https://www.adcouncil.org/join-our-team

Email: (careers@adcouncil.org)

Fax (212) 922-1676

or

Ad Council

Attn: People Operations Team

815 2nd Avenue, 9th Floor

New York, NY 10017

 

#LI-Remote

 

Create a Job Alert

Interested in building your career at the Ad Council? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Phone
Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf


Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in the Ad Council’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.