Senior Marketing Manager

Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust’s powerful measurement and analytics solutions provide visibility, insights and essential tools that drive better results.

Our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our customers around the world. We seek outstanding candidates who demonstrate a commitment to diversity, equity, and inclusion through continuous learning and skill-building. We aim to support each other to ensure equitable and inclusive experiences, furthering our goal to create a culture of belonging that values the contributions of all team members. 

We’re proud to have received several awards in 2023 and 2024, including PocketGamer.biz’s Best Analytics / Data Tool, Effective Mobile Marketing's Most Effective App Analytics Platform, and the App Growth Awards’ MMP of the Year. Our CPO was also honored with AdExchanger x AdMonster’s Top Women in Media & Ad Tech Award. These accolades are a testament to the excellence and innovation of our award-winning company.

#Adjust

Make an Impact/ The role:

As a Senior Marketing Manager, you will join our team in China, and work closely with several teams such as the China marketing team, global marketing team, and local client-facing teams. As a part of this team, you will lead, develop and execute integrated digital marketing campaigns for Adjust China. This is an excellent opportunity for an experienced digital marketer interested in expanding their marketing skills in a rapidly growing industry.

Empower Your Potentials/Responsibilities:

• Support pipeline generation efforts across channels including online and offline events as well as digital campaigns to drive growth
• Develop and implement data-driven digital marketing strategies for the GCR region across digital channels 
• Create, localize, and optimize content for different local digital marketing channels
• Manage integrated marketing campaigns across all marketing channels - PR, social media, website, SEO/SEM, and content marketing
• Lead the planning and execution of the content operation pipeline for the Adjust WeChat Subscription Account, WeChat Service Account and WeChat Channels
• Work closely with the China marketing team, global marketing teams, such as content marketing, product marketing, PR and communications, event marketing and demand generation to localize pertinent global marketing campaigns 
• Monitor, measure, and report on the effectiveness of digital marketing campaigns, and actively recommend and implement optimizations to improve program effectiveness
• Liaise with local client-facing teams to align and execute business goals for digital marketing initiatives
• Stay up-to-date with China export market trends and monitor competitive intelligence, best practices, and emerging marketing technologies 

Bring Your Knowledge/ Experience & Qualifications: 

• Written and spoken fluency in both English and Mandarin Chinese
• 5-7  years of marketing experience with a passion for successfully executing projects and problem-solving across disciplines (content, events, social media, demand generation, project management)
• Experience with WeChat and a strong understanding of how WeChat works; hands-on experience in driving and optimizing integrated marketing campaigns
• Have a strong work ethic, the ability to multitask, meet deadlines, outstanding organizational skills, willingness to learn and attention to detail
• Ability to work independently as well as cross functionally with a variety of teams and functions
• BA degree in Marketing, Communications, English, or equivalent

Bonus points: 

• Proven copywriting experience in Chinese and English with writing samples
• Proficiency with the Google Workspace (Google docs, sheets, Gmail. etc.)
• Experience with content and project management platforms (e.g., Storyblok, Smartling, and Asana); familiarity with marketing automation and CRM tools (e.g., Salesforce and Pardot) will be a huge plus
• Experience with Zhihu, Xiaohongshu, WeChat Ads, and other media platforms in China
• Great interpersonal skills and outgoing personality

• Mobile tech/ad/game industry background and knowledge are a huge plus