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Senior Demand Generation Manager, Global

Amsterdam

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. 

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Senior Demand Generation Manager, Global

This role sits in the Global Revenue Marketing team and reports to the Team Lead Digital Marketing. You are focused on orchestrating excellence across our demand generation teams. You will act as the connective tissue between strategy and execution, transforming local successes into scalable global frameworks that drive growth, through a close partnership with all Demand Generation Managers. Your goal is to foster a high-performing community that leverages shared best practices to accelerate growth worldwide.

What you’ll do

  • Act as the primary lead for our 10+ local Demand Generation Managers. Build and nurture a connected community through collaboration, knowledge-sharing, onboarding and more. 
  • Support scaling innovative and effective campaign ideas from local offices into global strategies that other regions can adopt with ease.
  • Partner with Revenue Operations to ensure our global MarTech stack supports the community’s needs. You’ll lead initiatives on measurement, dashboard, tooling and more. Hands-on experience is required, as you’ll independently lead some initiatives without support from Revenue Operations.
  • Create scalable best practices to guide the demand generation community in both tactics and ways of working.
  • Collaborate with our product marketing, content and design teams to increase the turn-around time on our demand generation tactics and assets. 
  • Leverage audience intelligence tools to analyze audience behaviors, interests, and media consumption habits that inform effective demand generation strategies.
  • Ensure demand generation campaigns align with the overall marketing strategy, while educating the marketing organization on measuring success through clear, effective KPIs.
  • Analysing cross market data, preparing insights to present during QBRs

Who you are

  • 8+ years of experience. B2B marketing and demand generation experience as a requirement.
  • You are a natural facilitator who can lead a room of diverse, senior stakeholders.
  • You have a proven track record of managing complex, multi-stakeholder projects. You know how to take a broad request ("we need better measurement"), turn it into a concrete plan and deliver.
  • You are able to balance strategic thinking and hands-on work From developing a strategy to execution and optimization
  • You are a self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities.
  • Fluent spoken and written English is a requirement
  • Ability to travel domestically and internationally 20%+

Our Diversity, Equity and Inclusion commitments 

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. 

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

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Point of Data Transfer *

The information you provide when you fill out this form and which we collect during your application process will be held and used by Adyen primarily for the purposes of considering your application and your suitability for employment with us and will generally be kept for one year, unless we need to keep your data longer. You can find more information about how we handle your personal data and about your rights in our Applicant Privacy Notice.


Demographic Survey - NL

Disclaimer: We invite you to complete this optional survey to help us evaluate our diversity and inclusion efforts. The data collected will help us create a workplace where diversity and inclusion is celebrated by monitoring equal opportunities and improving the early stage of our recruitment process. Your individual answers will never be visible to any Adyen employees and answers to this survey will not affect your application in any way. By submitting your answers you hereby consent to Adyen using the data for the prescribed purpose. For more information about the processing of your data and request for deletion, please have a look at the Applicant Privacy Policy

 

*Based on the classification provided by the central bureau of statistics in the Netherlands. 

**At Adyen, we are building an organization that supports people in their many unique life situations. Knowing this information will help us make our hiring process, benefits and professional development equitable and inclusive. 

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