Back to jobs

Paid Media Manager

USA (Remote)

Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.

The Role

We're seeking a performance-driven Paid Media Manager to lead our full-funnel paid media strategy and drive measurable growth across B2B channels. This role combines strategic thinking with hands-on execution, focusing on continuous testing, optimization, and AI-powered innovation. You'll own multi-million dollar budgets while pioneering new channel opportunities in the competitive private capital software space. This role reports to the VP of Demand Generation.

What will I be doing?

Strategic Planning & Execution

  • Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
  • Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
  • Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
  • Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects

Channel Management & Optimization

  • Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
  • Continuously test new channels and ad formats to expand reach within private capital markets
  • Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
  • Execute sophisticated bid management and budget optimization strategies to maximize ROAS

AI-Powered Innovation

  • Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
  • Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
  • Use machine learning tools for predictive audience modeling and campaign optimization

Testing & Growth Experimentation

  • Design and execute rigorous A/B and multivariate testing programs across all channels
  • Test new ad formats, bidding strategies, audience segments, and creative approaches
  • Implement incrementality testing and attribution modeling to measure true campaign impact
  • Pioneer testing in emerging channels and platforms relevant to B2B audiences

Analytics & Performance Management

  • Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
  • Build comprehensive reporting dashboards and provide actionable insights to leadership
  • Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning

How You'll Work

  • Think full-funnel – understand how paid media drives awareness, consideration, and conversion across the buyer journey
  • Operate with precision – manage budgets efficiently while maintaining aggressive growth targets
  • Collaborate seamlessly with Product Marketing, Sales, Marketing Operations, and Creative teams
  • Stay ahead of trends – constantly evaluate new platforms, ad formats, and optimization techniques
  • Leverage data obsessively – make decisions based on performance data, not intuition

Qualifications

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

  • 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
  • Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement
  • Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
  • Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools

Technical Proficiency

  • Daily AI tool usage for campaign optimization, creative testing, and audience research
  • Advanced Excel/Google Sheets skills for budget management and performance analysis
  • Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value

Strategic Thinking

  • Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
  • Testing methodology expertise including statistical significance, incrementality testing, and experiment design
  • Competitive analysis skills with ability to monitor and respond to competitor media strategies
  • Budget optimization experience with ability to allocate spend across channels for maximum efficiency

Industry Knowledge

  • Understanding of B2B buying cycles and account-based marketing principles
  • Familiarity with private capital markets preferred but not required
  • Knowledge of privacy regulations and their impact on digital advertising (GDPR, CCPA, iOS changes)
  • Awareness of emerging channels and willingness to test new opportunities

Why This Role Matters

You'll be instrumental in scaling Affinity's growth by building a world-class paid media engine that efficiently acquires high-value customers in the competitive private capital software market. Your expertise in testing, optimization, and AI-powered innovation will directly impact our ability to capture market share and drive sustainable revenue growth.

This is a high-impact role where your strategic thinking and execution excellence will be visible at the highest levels of the organization, with direct influence on company growth and market positioning.

Work Location: Remote, San Francisco or New York

For those located in San Francisco or New York, for this role we're embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.

 
What you'll enjoy at Affinity:
  • We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
  • Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
  • Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
  • Learning & Development: We provide an annual education budget and a comprehensive L&D program.
  • Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
  • Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

A reasonable estimate of the current range is $79,000.00 - $133,000.00 USD Base.  Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.

About Affinity

With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.

We use E-Verify

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Create a Job Alert

Interested in building your career at Affinity.co? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Please let us know where you reside so we can ensure it’s a location where we can hire talent, as Affinity is registered to employ in certain U.S. states. Thanks!

Select...
Which of the following techniques or strategies have you used in your paid media work? (Select all that apply) *
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Affinity.co’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.