Senior Data Analyst, Marketing

ABOUT US

THE ROLE

The AG1 Growth team is looking for a talented, driven, self-directed Senior Data Analyst, Marketing within Ireland or the UK, to create incredibly valuable insights for the EU business, that will drive growth for the EU region, and company as a whole. You will have the opportunity to work in a data-driven company that appreciates your talents and values the insights you will uncover.  You will develop your skills and drive impact by conducting complex analyses using quantitative and qualitative data sources. The findings you articulate into compelling stories will shape marketing investment decisions, marketing plans and general improvements in member experience.  

The role will report directly to the VP, Growth and work closely with the central Data & Analytics team. You will partner closely with our Growth Marketing team to deepen the understanding of our business, performance and customer behavior.

This role is 100% remote and must be based in Ireland or the UK.

WHAT YOU’LL DO

• Analyse performance of acquisition and retention marketing programs, finding the root cause of performance issues and providing recommendations on how to resolve and optimise performance.
• Using existing frameworks, conduct analysis of marketing investments to recommend the optimal budget allocations between channels, markets, and specific campaigns.
• Utilize Google Analytics to identify conversion trends and opportunities through landing pages and the conversion funnel. 
• Analyse the impacts of LTV, retention and customer engagement on key business outcomes.  
• Provide data-driven insights to the marketing teams and leadership supporting day-to-day operations, business reviews and strategic decision-making.
• Bring visibility to complex data findings by building dashboards and reports.
• Develop marketing-focused data models and reporting automations within Snowflake and DBT.

WHAT WE'RE LOOKING FOR

• Bachelor’s degree in a quantitative, business, marketing or consumer research discipline (Statistics, Marketing Analytics, Economics, Marketing, Marketing Research, etc).
• 5+ years of experience analyzing, identifying and/or optimizing drivers of marketing performance, preferably in a DTC Subscription business.
• Ability to measure the effectiveness of acquisition and retention marketing programs and activities – both online and offline.
• Familiarity with different attribution models and the impacts on channel performance.
• Experience in identifying underlying customer behavioral hypotheses based on web performance analytics and trends. 
• Demonstrated expertise in manipulating and blending qualitative and quantitative data and working with transactional customer data to derive analytical insights using tools & techniques such as e.g. SQL, SAS, R, Python.
• Experience with common Sheets tools such as Excel & Google Sheets.
• Ability to synthesize and translate in-depth data (online/offline) into analytic insights and compelling stories that elevate understanding and drive actions and decision-making.
• Strong analytical and problem-solving skills.
• Strong interpersonal and communication skills across a variety of different partners, including non-quantitative discussions. 
• Comfortable balancing multiple projects simultaneously and dealing with ambiguity in a fast-paced, hypergrowth environment.
• A full life outside of work with personal passions and hobbies!

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture  that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurance as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is €84,000.00 - €100,000.00 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

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