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Manager, Field Marketing & Sampling

Remote - US

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

AG1 is looking for a highly organized, collaborative, and self-motivated Manager, Field Marketing and Sampling to develop, optimize, and execute field marketing opportunities and initiatives to drive brand awareness, product trial, and subscription growth. In this role, you will work cross functionally, and with external stakeholders, to ensure a seamless execution of on-site events and community activations that will amplify the AG1 brand.  

Reporting to the Senior Director, Brand Community, the Manager, Field Marketing & Sampling is a highly collaborative, business-savvy, innovative professional who has solid experience driving prospect engagement programs, enabling Sales, and driving business impact. You will be responsible for driving a clearly defined strategy in a manner that drives revenue growth for the business.  

This role requires strong communication skills, an analytical mindset, and a passion for delivering impactful sampling programs in the field. Simply put: we’re looking for someone to put AG1 in the right place at the right time.

WHAT YOU’LL DO

  • Lead comprehensive field marketing and sampling strategies that align with overall business objectives and target key audience segments.
  • Oversee the planning, execution, and evaluation of field marketing opportunities and sampling events, ensuring they meet performance targets
  • Lead and mentor a team of agency supported field marketers and sampling coordinators, providing guidance, support, and development opportunities to drive high performance and team engagement.
  • Manage relationships with external vendors, agencies, and partners involved in field marketing and sampling efforts, ensuring effective collaboration and contract compliance.
  • Serve as a key liaison with external stakeholders on event coordination, ensuring brand standards are adhered to and programs are being executed in line with the mission, vision and values of AG1.
  • Plan and coordinate logistics for sampling events, trade shows, and other brand activities, ensuring smooth and premium execution.
  • Act as the brand ambassador in the field, ensuring all marketing activities reflect the company’s values and enhance the overall brand image.
  • Develop and manage budgets for field marketing and sampling programs, ensuring we’re within budget guardrails for each sampling activity
  • Ensure that events and activations are in line with budget, and that all expenses incurred are effectively tracked and reconciled.
  • Analyze the effective of field programs, and provide actionable insights that will enhance sales and engagement for future events and activations.
  • Work closely with the content, supply chain, and DIT teams to ensure storytelling, product allocation, and lead generation is integrated within their workstreams. 

WHAT WE'RE LOOKING FOR

  • 4-6 years of field marketing, sampling, event production, with a proven track record of program management, premium execution, and agency management.
  • The ability to thrive in a fast-paced environment with a consistent “can-do” attitude.
  • Strong strategic thinking and problem solving skills. You have a plan A, B, and C for everything.
  • A desire to follow broader cultural conversation across social media around key topic areas: health and wellness, sports, etc.
  • Strong attention to detail and a proven ability to manage multiple work streams at once, delivering a premium end experience
  • Ability to track and manage a budget, looking for ways to optimize and streamline
  • Strong interpersonal, written communication, and organizational skills.
  • Must be willing to work non-standard hours, including nights and weekends.
  • Must be willing to travel up to 40% of the time, within North America, depending on the business needs.
  • A full life outside of work with personal passions and hobbies!

WHAT’S IN IT FOR YOU?

  • Competitive compensation and performance-based incentive plans.
  • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
  • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
  • A high-growth, dynamic environment with opportunities for your direct impact to be felt.
  • Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
  • In-person team meetups for optimal collaboration, team building and accelerating productivity.
  • A work environment and culture  that is based on high performance, productivity and continuous improvement.
  • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
  • A monthly subscription to AG1 products and access to branded swag.
  • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the annual base salary range is $85,000 - $105,000, and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer. Pursuant to the Los Angeles Fair Chance Ordinance, as well as the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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