Senior Manager, Retention Marketing

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. 

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

 

THE ROLE

As the Senior Manager, Retention Marketing, you’ll own and advance the strategy, execution, and optimization  of lifecycle marketing efforts  of AG1 – from the first post-purchase touchpoint through long-term customer loyalty. This role is central to deepening engagement, reducing church, and driving revenue through thoughtful, high-performing always-on automations across email, SMS, push, and direct mail, turning every customer interaction into an opportunity for repeat purchase, cross-sell, and upsell.

You will own the customer journey end-to-end, designing experiences that are personalized, data-informed, and brand aligned. In close partnership with teams across Creative, Data, Engineering, and Brand, you’ll ensure every lifecycle initiative supports the growth goals of AG1 and elevates the customer experience. The ideal candidate is a lifecycle marketing strategist with strong creative insights and a data-driven mindset who is skilled at translating customer insight into impactful programs that drive connection, retention, and growth.

 

WHAT YOU’LL DO

• Own and evolve the end-to-end customer journey, from onboarding to long-term loyalty, with a focus on retention, engagement and customer LTV 
• Design, launch, and optimize automated post-purchase journeys across email, SMS, push, and direct mail that drive repeat purchases, cross-sell, and upsell 
• Lead the development of the retention marketing strategy and roadmap, setting early objectives and forecasting business impact across key metrics like LTV and revenue 
• Create personalized, data-informed lifecycle experiences by translating quantitative performance data and qualitative customer insights into segmentation, messaging, and testing strategies 
• Develop high-impact onboarding and activation programs that create early momentum and long-term adoption 
• Concept and implement evergreen engagement campaigns and timely brand moments that strengthen customer connection and drive sustained usage 
• Lead proactive churn-prevention and win-back strategies to retain high-value customers and re-engage lapsed ones 
• Collaborate cross-functionally with Data, Engineering, Creative, Member Experience, and Brand teams to deliver impactful lifecycle programs and drive customer growth and retention 
• Monitor and analyze KPIs, including repeat rate, church, engagement, and campaign performance and translate insights into actionable optimizations 
• Stay on the forefront of lifecycle marketing trends and tools, championing innovation across platforms like Klaviyo, Braze, and emerging channels 
• Build, test, and optimize automated post-purchase journeys across email, SMS, push, and direct mail to lift repeat purchase, cross-sell, and upsell rates.
• Own the retention-marketing strategy and roadmap, setting clear goals and forecasting impact on LTV and revenue.
• Translate quantitative data and qualitative insights into segmentation, personalization, and experimentation plans that drive incremental growth.
• Collaborate daily with our Data, CX, Engineering, and Brand partners to align creative, product, and tech resources behind lifecycle initiatives.
• Monitor and report on key KPIs—repeat-purchase rate, churn, cross-sell metrics, and campaign performance—providing actionable insights to senior leadership.
• Stay current on Klaviyo, Braze, and emerging channel innovations, championing new features, A/B tests, and best practices.

 

WHAT WE'RE LOOKING FOR

• 6+ years leading lifecycle-marketing strategy with a proven record of designing and scaling program that increase engagement, reduce churn, elevate retention, and drive customer LTV
• Deep expertise in leading omnichannel lifecycle campaigns across email, SMS, push, and direct mail, ideally within a high-growth environment; prior B2C subscription experience is a plus
• Expert-level proficiency in Klaviyo and Braze, with deep knowledge of ESP architecture, data flows, and advanced automation features
• Strong analytical acumen and experience leveraging both qualitative insights and quantitative data to inform strategy and measure performance
• Strategic mindset backed by sharp attention to detail and compelling storytelling skills that influence stakeholders and inspire exceptional creative execution
• A flair for creative storytelling and a disciplined approach to experimentation
• The ability to thrive in a fast-paced, high-growth environment, adapting quickly while delivering at a consistently high standard
• Demonstrated experience with complex data, data analysis, measurement, reporting, and hands-on use of data analytics tools.
• Experience working with high-performing, cross-functional teams and senior leadership stakeholders.
• Strong interpersonal, written communication, and organizational skills.
• A full life outside of work with personal passions and hobbies!

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $105,000 - $130,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Please consult our Privacy Notice (https://drinkag1.com/privacy) to know more about how we collect, use and transfer the personal data of our candidates.