Director, E-Commerce & CRO

AG1 is seeking a data-driven and customer-obsessed Director, E-Commerce to own the strategy, roadmap, and evolution of our website and digital shopping experience. This leader will serve as the business owner for the AG1 e-commerce experience — defining what we build, why we build it, and how each feature contributes to customer conversion, subscription growth, and long-term value.

In close partnership with UX/UI, Engineering, Retention, Acquisition, and Brand, this role will translate customer insights, behavioral trends, and business priorities into a clear product roadmap that elevates the site experience and drives measurable business outcomes.

This is the strategic counterpart to the design and development teams — ensuring our site evolves not just with great UX/UI, but with a clear growth strategy, experimentation plan, and evidence-based feature development.

 

WHAT YOU’LL DO

• Own the e-commerce product vision and roadmap, ensuring every site feature drives measurable business impact across conversion, subscription adoption, average order value, and customer lifetime value
• Use customer insights, behavioral data, analytics, and experimentation to identify friction points and design opportunities across the end-to-end shopping and subscription flow
• Translate insights into feature requirements, business cases, and prioritization frameworks, ensuring clarity on what should be built and why
• Drive a rigorous experimentation and optimization agenda, including A/B testing, multivariate testing, and AI-enabled personalization, owning hypotheses, KPIs, and measurement frameworks to continuously improve conversion, retention, and customer lifetime value
• Leverage modern experimentation platforms, AI-powered analytics, and personalization tools to identify opportunities, accelerate learning cycles, and improve decision-making across the digital shopping experience
• Evaluate and implement emerging technologies, including AI-driven tools, to enhance site performance, personalization, automation, and customer experience
• Partner closely with UX/UI, Engineering, and CX to deliver high-quality, conversion-optimized experiences that reflect the brand of AG1 and deepen customer trust
• Collaborate with Retention, Lifecycle Marketing, and Product to ensure the subscription experience is seamless and supports habit formation and long-term customer value
• Use advanced analytics, testing frameworks, and AI-assisted insights to continuously optimize site performance, subscription flows, and customer journeys 
• Stay ahead of digital commerce trends, AI-driven product capabilities, customer behavior shifts, and competitive benchmarks to inform future enhancements
• Own site performance reporting, insights, and ongoing optimization priorities
• Advocate for the voice of the customer and ensure our digital storefront reflects clarity, credibility, and ease of use

 

WHAT WE'RE LOOKING FOR

• 8+ years of e-commerce product management or digital product leadership (DTC or Subscription experience strongly preferred)
• Proven success driving conversion, subscription adoption, and optimized digital shopping experiences
• Strong analytical and strategic skills — able to turn data into decisions and customer insights into compelling product requirements
• Deep understanding of experimentation frameworks, including A/B testing, multivariate testing, and data-driven optimization, with experience using modern analytics, personalization, and AI-enabled tools to drive performance
• Experience leveraging AI-powered tools, automation, or advanced analytics to improve digital product performance, personalization, or customer experience
• Exceptional cross-functional leadership and communication skills
• Ability to influence without authority and create alignment across design, engineering, growth, and brand teams
• A passion for optimizing customer experience and creating high-performing digital experiences

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $172,000.00 - $180,000.00 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Please review our Privacy Policy, including the Job Applicants section, to learn more about how we collect and use personal information in the application process: https://drinkag1.com/privacy.