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Content Marketing Lead (B2B)

Los Angeles, California, United States

Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members that help prevent falls, reduce musculoskeletal pain and disability, and increase physical activity levels. Innovative Medicare health plans and provider groups rely on Bold to deliver engaging, clinically sound exercise programs that members love to use and that achieve significant health outcomes. Bold is backed by leading investors, including Rethink Impact, Andreessen Horowitz, Khosla Ventures, GingerBread Capital, Primetime Partners, and Maveron.

Bold is looking for a Content Marketing Lead (B2B) to develop and execute against a content strategy that supports top-of-funnel growth, building awareness and credibility with our most valuable audiences. As the Content Marketing Lead (B2B) for Bold, you’ll learn everything there is to know about our customer and how our solution can help improve their business — and then share that in the most effective ways you can dream up.

To help us achieve our mission, we are looking to hire a Content Marketing Lead (B2B) who is an excellent writer skilled in synthesizing information from disparate sources to create digestible content that drives actions. This is a full time role located in LA and will report to our Director of Marketing & Communications.

As a key member of our Marketing & Communications team, here’s what you’ll do:

Key Outcomes: 

  • Develop and execute against a content strategy that supports top-of-funnel growth, building awareness and credibility with our most valuable audiences
  • Partner with Growth leadership to create persuasive case studies, white papers, and other sales collateral that helps motivate prospects to progress through the sales cycle
  • Establish a repeatable distribution playbook for content that leverages market-facing team members and the broader team, as well as partners and advisors as appropriate, to ensure our best material reaches the right audiences
  • Identify effective, creative digital marketing and lead generation tactics to leverage content and campaigns to accelerate growth (i.e. email marketing, SEO, landing pages, nurture campaigns, customer marketing) 
  • Measure the impact of your work and share what’s working and what’s not with the broader team
  • Partner on brand messaging and product positioning to ensure consistency in internal and external content; bring competitor analysis and market research to identify opportunities to optimize B2B marketing efforts
  • Support the Growth function on compelling events collateral and the occasional executive presentation
  • Become an evangelist for Bold’s distinctive approach to improving healthspan and reducing health spend

The most important skills for the role are*:

  • 5+ years of content and/or product marketing experience at a high-growth organization, ideally in healthtech or enterprise SaaS
  • You’re an excellent writer who is skilled in synthesizing information from disparate sources to create digestible content that drives actions
  • You know your way around a deck and can also write a crystal-clear creative brief; you understand when it’s time to roll up your sleeves and when to call in for reinforcements
  • You actively seek out feedback and collaborate often with cross-functional leaders and subject matter experts to improve your output and your broader skill set
  • You are ambitious and want to build something noteworthy in healthtech. You believe content can help to level up a brand and are not here just to ‘check a box’
  • You love building businesses — the idea that your work can help accelerate the growth of an early-stage startup is exciting and motivating to you

*We know people from historically underrepresented communities are less likely to apply if they don’t meet all of the above criteria. Please apply anyway! We want people who are fast learners, eager to take on new challenges and will help us build a best in class company that will change what it means to age. 

Interested? Great! Here’s what you should know:

At Bold we know that our people are indispensable to achieving our mission, and we are building an inclusive environment that enables everyone to do their best work. In that spirit, we deliberately hire people from all walks of life — including, but not limited to, race, gender identity, sexual orientation and disability status. If you’re motivated by our mission and eager to contribute to our team and culture, we’d love to hear from you.

Compensation: 

We’re committed to an inclusive, consistent, and equitable approach to compensation and anticipate that this position will earn between $128k-151k annually. The exact salary will depend on the amount of relevant and transferable experience you bring to the role. You will also receive meaningful equity in the form of a stock option grant.

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