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Lead Product Designer

Los Angeles, California, United States

Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members that help prevent falls, reduce musculoskeletal pain, and increase physical activity levels. Innovative Medicare plans rely on Bold to deliver engaging, clinically sound exercise programs that members love to use and that achieve significant health outcomes. Bold is backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures.

Bold is seeking a Lead Product Designer to join us in bringing this vision to life. In this role, you'll guide Bold’s design strategy, mentor our talented design team, and craft user-centered experiences that don't just engage but inspire.

Key Outcomes:

  • Independently form and communicate a compelling approach and vision for UX design at Bold, derived from deep user empathy.
  • Partner closely with PMs, engineers and cross-functional teams to deeply understand user needs, leveraging insights to create intuitive, validated, and accessible designs.
  • Create polished, high-fidelity designs that measurably boost member retention and engagement, effectively prioritizing key product opportunities.
  • Work with engineers to ensure accurate implementation of design concepts across native and web platforms, clearly communicating design intent and proactively addressing implementation challenges.
  • Regularly conduct usability testing, gather feedback from stakeholders and users, and iterate designs to continuously meet user needs and accessibility standards.
  • Collaborate with design and marketing teams to evolve and maintain Bold's brand identity, ensuring it resonates across all product touchpoints.​ 
  • Position Bold as a leader in accessibility and design for healthy aging, ensuring our products are inclusive and meet the diverse needs of our members.​
  • Manage and mentor designers, ensuring their growth and effectiveness within the organization, leverage contract design resources to accomplish initiatives when needed, as well as plan next steps of growth for the design function.

Core Competencies & Required Skills:

  • 7+ years of Product Design experience with proven leadership capability.
  • Design Process: Expertise in aligning designs with user needs, navigating ambiguity, and simplifying complex problems into clear, actionable solutions.
  • End-to-End Design Skills: Deep experience conducting user research, concept/prototype testing, usability testing, and translating insights into engaging, user-focused designs.
  • Communication: Exceptional ability to articulate design rationale clearly, incorporate diverse stakeholder feedback, and foster cross-functional alignment.
  • Organization & Planning: Highly detail-oriented, adept at managing multiple projects simultaneously, and effectively prioritizing team tasks.
  • Technical Collaboration: Strong understanding of front-end development concepts, ability to collaborate seamlessly with engineering teams, experience managing design systems in mobile-first environments. 
  • Design Management: Experience hiring, contracting and managing designers.

Nice-to-Have Skills:

  • Experience with advanced interaction designs, animations, or haptics.
  • Prior startup, health-tech industry experience and/or business to business to consumer (B2B2C) products.

Compensation & Benefits:

  • Salary: Anticipated between $159k-180k annually, depending on relevant experience.
  • Meaningful equity in the form of stock option grants.
  • Comprehensive health, dental, and vision insurance.
  • 12 weeks paid parental leave.
  • Company-sponsored life insurance.
  • Unlimited PTO.
  • 401(K) plan after 6 months.
  • Monthly fitness stipend.
  • One-time stipend for home office setup.

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