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Senior Creative Lead

New York City, New York

About the Role: At WITHIN, we champion growth, innovation, and forward-thinking creativity. We’re looking for a social-first creative who loves both the thinking and the making. Someone who can turn insights into ideas, ideas into content, and content into results. You’ll concept, copywrite, and oversee creation of paid digital assets for some of the most exciting brands online — and you’ll do it alongside a nimble team that values curiosity, experimentation, and great storytelling.

Responsibilities include but are not limited to:

  • Ideate with purpose. Translate marketing objectives into strategically sound creative concepts — from audience insight to final execution — ensuring every idea is rooted in purpose and aligned to client goals.
  • Develop strong messaging and visual hooks. Turn prompts into compelling, social-first static and video ideas that break through the noise and inspire engagement.
  • Craft clear, effective copy. Know your way around a CTA — and confidently adapt marketing objectives into sharp messaging hooks, headlines, and campaign language that drive action.
  • Own the entire creative process. This is really where the multidisciplinary approach comes into play. You’ll partner with our in-house team of makers and other creatives to ideate, refine, and execute social-first campaigns across paid and organic channels. From concept to delivery, you’re an autonomous thinker who owns the work stream from video edits to photo retouching to rigorous QA- every detail matters.
  • Elevate creative standards. Bring a sharp point of view, thoughtful feedback, and a willingness to push ideas further — inspiring both clients and the internal team.
  • Stay curious and adaptive. Track emerging trends, audience behaviors, and platform shifts to keep our work fresh, relevant, and effective.

Requirements

  • Proven Track Record. 5–6 years of experience concepting, creating, and producing paid and organic social content. Your portfolio should showcase both strategic thinking and creative execution.
  • Technical Proficiency. Deep working knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, After Effects) and other relevant creative tools.
  • Clear and Confident Communicator. Comfortable presenting creative work, articulating rationale, managing client expectations, and guiding timelines with clarity and ease.
  • Strong Design Sensibility. A sharp eye for layout, composition, and movement — with the ability to translate that into high-impact static and motion creative across digital campaigns.
  • Intuitive Strategic Insight. A holistic grasp of the social landscape — you don’t just follow trends; you understand the cultural and behavioral shifts that drive them.
  • Versatile Collaborator. Equally comfortable leading group ideation or running a solo sprint — you know when to lean in, when to delegate, and when to run with it.
  • Adaptable and Driven. You see fast-moving environments as opportunities to experiment, problem-solve, and grow.

Nice-to-Haves

  • Generative AI Fluency. Familiarity with tools like Midjourney, Runway, Seeddance, Stable Diffusion, or ChatGPT for ideation and image/video generation.
  • Production Experience. Hands-on experience planning or running in-studio shoots — from lighting setups and prop styling to set design and creative direction

Our interview process includes, but is not limited to, the following:

  • Excel knowledge and Typing Test

We offer a competitive salary and benefits based on education, experience, and skills level, including: 

  • Unlimited vacation policy
  • Monthly Phone Stipend
  • Comprehensive Medical, Dental, and Vision insurance options
  • 401(K) plan with matching
  • Dog friendly office
  • Hybrid work opportunity
  • Professional Development Program
  • Bonus Perk - Seamless allowance

Total compensation based on education, experience, and skills level ($67,500-$176,000)

  • Level 1 - $67,500-$89,200
    • Entry Level - Meets qualifications on a minimum basis
  • Level 2 - $89,200-$110,900
    • Junior level - Exceeds qualifications on a moderate basis
  • Level 3 - $110,900-$132,600
    • Middle Level - Exceeds qualifications on a strong basis
  • Level 4 - $132,600-$154,300
    • Advanced Level - Exceeds qualifications on an extensive or advanced basis
  • Level 5 - $154,300-$176,000
    • Senior Level - Exceeds qualifications on an outstanding basis

 

 

About WITHIN & Brkfst.io

WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.

Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

Check out some of our work!

Brkfst.io is an incubated venture within WITHIN, focused on connecting creators with major brands to produce impactful ads at scale.

We are, and we connect creators with big brands to make impactful ads at scale. We have a network of thousands of content creators with a variety of different skill-sets, and we’re looking to build a program that empowers them to create great ads for brands like Corkcicle, Perfume.com, Casper Mattresses, & more!

This is a very ambitious project and our roadmap is full of exciting features, so we’re looking for people who love innovation and want to be challenged. We’re a small team of scrappy individuals who are growing fast, and we’re looking for someone to grow with us.

We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed. 

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Locations

  • New York City: 43-01 22nd St, Suite 602, Queens, New York, 11101
  • Bogotá: WeWork Av. Cra 19 #100-45, 10th Floor, Bogotá, Colombia
  • Mexico City: Av Paseo de la Reforma 296, Floor 25, Office 111, Mexico City, Mexico

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