Paid Social Manager

About the Role: As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates. You’ll own performance on social channels end to end, mentor a small team, and act as a trusted partner to clients—translating business goals into high-impact paid social strategies that drive measurable results.

Your ability to balance hands-on platform expertise with people leadership and client communication will be critical to the success and growth of both campaigns and the team.

Responsibilities include but are not limited to;

• Manage and mentor a team of one to two paid social buyers or strategists
• Own the planning, execution, and optimization of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, Snapchat, and other emerging social channels
• Proactively dive deep into each paid social platform to understand day-to-day performance drivers, creative impact, audience signals, and algorithm changes
• Develop and maintain strong client relationships, ensuring paid social strategies align with client goals and consistently deliver results
• Collaborate with internal teams (creative, strategy, analytics) and external partners to build and execute innovative, social-first media strategies
• Partner with global teammates, including North America, to align on paid social strategy, testing frameworks, and best practices across regions
• Analyze campaign performance and attribution data to surface actionable insights and optimization opportunities
• Continuously refine and improve paid social processes, documentation, and workflows to drive team efficiency and performance
• Stay up to date on paid social trends, platform updates, ad formats, creative best practices, and privacy changes impacting performance

Requirements

• 3+ years of hands-on experience managing paid social campaigns (Meta Ads required; experience with TikTok, LinkedIn, Snapchat, or other platforms strongly preferred)
• Agency experience highly preferred
• Proven experience owning performance and optimization for paid social campaigns at scale
• Previous experience in a managerial or supervisory role
• Strong client relationship management and communication skills, with the ability to clearly explain performance and strategy
• Strategic and analytical mindset with strong attention to detail
• Familiarity with paid social tools and analytics platforms such as Meta Ads Manager, TikTok Ads Manager, Google Analytics, and reporting dashboards
• Bachelor’s degree in marketing, communications, or a related field
• Ability to prioritize your own work and guide team priorities based on client needs

We offer a competitive salary and benefits based on education, experience, and skills level, including: 

• Unlimited vacation policy
• Monthly Phone Stipend
• Comprehensive Medical, Dental, and Vision insurance options
• 401(K) plan with matching
• Dog friendly office
• Hybrid work opportunity
• Professional Development Program
• Bonus Perk - $50/week Seamless allowance

Total compensation based on education, experience, and skills level ($63,900-$147,400)

• Level 1 - $63,900-$82,760
  
  • Possesses essential capabilities.
• Level 2 - $82,760-$98,920
  
  • Possesses developing capabilities.
• Level 3 - $98,920-$115,080
  
  • Possesses notable capabilities.
• Level 4 - $115,080-$131,240
  
  • Possesses strong capabilities.
• Level 5 - $131,240-$147,400
  
  • Possesses advanced capabilities.

About WITHIN & Brkfst.io

WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.

Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

Check out some of our work!

Brkfst.io is an incubated venture within WITHIN, focused on connecting creators with major brands to produce impactful ads at scale.

We are, and we connect creators with big brands to make impactful ads at scale. We have a network of thousands of content creators with a variety of different skill-sets, and we’re looking to build a program that empowers them to create great ads for brands like Corkcicle, Perfume.com, Casper Mattresses, & more!

This is a very ambitious project and our roadmap is full of exciting features, so we’re looking for people who love innovation and want to be challenged. We’re a small team of scrappy individuals who are growing fast, and we’re looking for someone to grow with us.

We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed.