Summary:  The Growth Marketing Team is responsible for identifying and converting new subscribers for Age of Learning’s various award-winning products. We are looking for an experienced and data-driven mid to senior level Growth Marketing Manager to own and scale our paid search, display, and video programs across Google Ads and Microsoft Advertising. This role drives qualified users to our web and app landing pages and manages the full search funnel, from keyword strategy and ad copy to sitelinks and other ad extensions, landing page performance, and conversion. The right candidate pairs deep search platform expertise with strong analytical skills and has experience acquiring users across both browser and mobile app environments. This is an individual contributor role at the manager level. The ideal candidate brings a healthy curiosity, a bias toward testing and analysis, and works well with the other members of the Growth team. Responsibilities:  Search Marketing Expertise Own the strategy, execution, and optimization of paid search campaigns on Google Ads and Microsoft (Bing) Advertising, with accountability for budget, efficiency, and subscriber growth goals Build and manage keyword architecture, match type strategy, negative keyword lists, and bidding strategies across brand, non-brand, and competitor campaigns Write, test, and optimize responsive search ads and ad extensions, including sitelinks, callouts, and structured snippets, to improve click-through and conversion rates Identify new opportunities in emerging search features, audiences, and markets, and make channel recommendations to improve performance and ROI Conduct competitor and keyword market analysis to inform strategy, and stay current on search platform updates and industry trends Plan, launch, and optimize Google Display and YouTube (Google Video) campaigns, including audience targeting, placements, creative formats, and bidding strategies, to drive qualified traffic and subscriber growth Partner with Creative to develop display and video ad assets, and test creative, audiences, and formats to improve view-through, click-through, and conversion performance Evaluate how display and video work alongside search across the funnel, using attribution and incrementality analysis to recommend budget allocation and channel mix Technical Understanding and Campaign Management Drive qualified traffic to web landing pages and app landing pages, ensuring strong message match between search ads and destinations Launch and scale user acquisition campaigns across browser and mobile app environments, including app install campaigns and deep linking to in-app destinations Define and implement tracking from scratch, including UTM parameter conventions, conversion events, and tag and pixel setup, and partner with Engineering and Analytics to validate data accuracy across web and app Monitor performance daily, identify anomalies, and troubleshoot tracking, attribution, and platform issues quickly and effectively Analytics & Optimization Write SQL queries to analyze campaign performance, customer cohorts, conversion funnels, and lifetime value, and translate findings into clear optimization actions and recommendations Design and run structured experiments, such as ad copy, landing page, and bidding tests, and report on results to stakeholders Develop clear reporting and dashboards to track performance against goals Cross-Functional Collaboration Partner with the Creative and Legal teams to ensure search ad copy and creative are compelling, timely, and compliant with advertising guidelines Partner with Product, Design, and Engineering on landing page testing and conversion rate optimization across web and app Present performance insights and recommendations to Growth leadership and cross-functional stakeholders   Minimum Qualifications: 5+ years of experience in a performance marketing, growth marketing, or user acquisition role with a focus on paid search and Hands-on experience managing Google Search and Bing Search campaigns, including keyword strategy, bidding, ad copy, and ad extensions such as sitelinks Hands-on experience managing Google Display and YouTube video campaigns Demonstrated experience managing search campaigns with large budgets and measurable results against CPA, ROAS, or LTV targets Proficiency in SQL for marketing analysis, including querying large datasets to evaluate campaign performance, cohorts, and funnels Experience with user acquisition across both browser and mobile app environments, including driving users to web and app landing pages Understanding of marketing analytics, conversion tracking, and attribution, and the KPIs used to manage and scale campaigns Strong understanding of UTM parameters and campaign tagging, with experience setting up conversion tracking from scratch across web and mobile app, including Google Tag Manager, GA4, and Google and Microsoft Ads conversion tags Familiarity with measurement and acquisition tools such as Google Analytics, Adjust, and Google Ads Editor Meticulous and detail-oriented; finds anomalies in data and works to identify issues and solutions Team player who asks questions and understands how each role is connected to the larger system; able to work well within the team and across departments Preferred Qualifications: Experience with a variety of mobile acquisition channels, such as Apple Search Ads. Experience managing App Store Optimization (ASO), including keyword strategy, In-app Events, metadata, creative assets, and conversion rate optimization on the Apple App Store and Google Play Experience with data visualization tools such as Looker, Tableau, or Power BI Experience working with consumer subscription, free-to-play, or app-based business models Google Ads or Microsoft Advertising certifications  

Summary:  Age of Learning, creators of ABCmouse, is seeking a Director of Social Media to significantly grow our presence and following among parents and caregivers across Instagram, TikTok, Facebook, and other priority channels.This is a hands-on, highly creative role for a social leader who knows how to make a brand worth following. You’ll bring fresh, distinctive ideas that connect with moms and families, spark conversation, and give people a reason to watch, share, and come back. You’ll build a strong rhythm of platform-native everyday content while also developing bigger moments—events, stunts, partnerships, and campaigns—that can capture attention and leave a lasting impression.You’ll own organic social strategy and execution, including content creation, community engagement, and creator and brand collaborations. You’ll connect ABCmouse’s educational mission to real parenting conversations and turn audience insights, cultural moments, and platform trends into engaging content and meaningful growth.Success will be measured by brand awareness, audience growth and engagement, and social’s contribution to subscriber acquisition. Responsibilities:  Lead social strategy: Define ABCmouse’s social voice, editorial direction, and channel-specific plans. Set a clear growth vision that connects parent interests and platform behavior with brand and business priorities. Develop distinctive ideas: Bring forward original, culturally relevant concepts that make ABCmouse stand out in parents’ feeds. Build both a consistent stream of everyday posts and ambitious events, stunts, collaborations, and campaigns designed to spark conversation and create lasting impact. Create and publish content: Develop compelling, platform-native videos, copy, and visuals; manage the content calendar; and work with creative resources on production and editing. Stay close to the work, from shaping concepts to reviewing and publishing content. Grow and engage our community: Build an active, engaged audience of parents, especially moms. Guide daily conversations and responses, and use social listening to understand what parents care about and inform content, messaging, and product feedback. Activate creators and partnerships: Develop and execute creator, user-generated content (UGC), and brand collaborations from concept through publication. Identify partners and opportunities that can help ABCmouse reach new audiences and create content people want to share. Connect social with broader marketing: Partner with brand, creative, communications, SEO, lifecycle, and performance marketing teams to bring campaigns to life, coordinate production, and extend successful content across channels. Measure and improve performance: Set clear goals, test formats and ideas, and turn results into actionable insights. Partner with analytics to assess social’s contribution to brand awareness, site traffic, app installs, and subscriptions. Maintain brand standards: Ensure a consistent, channel-appropriate voice; coordinate with Legal on claims, disclosures, and creator agreements; and partner with Communications on sensitive issues and escalations. Stay ahead of trends: Track platform developments, cultural moments, and parenting conversations. Judge which trends and opportunities make sense for ABCmouse, then move quickly to turn them into timely content and growth opportunities. Minimum Qualifications: 7+ years of social media experience, with a demonstrated record of significantly growing brand audiences and engagement. A strong creative point of view and a track record of developing ideas that earn attention, encourage sharing, and make a brand more relevant to its audience. Strong understanding of Instagram, TikTok, and Facebook, including their distinct audiences, formats, and community behaviors. Hands-on content creation skills, particularly short-form video, compelling copy, and visual storytelling. Experience using social management and analytics tools to guide decisions and communicate results. The ability to independently own strategy and daily execution while coordinating cross-functional partners and creative resources. Excellent communication skills, sound creative judgment, and the ability to adapt quickly. Bachelor’s degree in marketing, communications, or a related field, or equivalent experience. Preferred Qualifications: Experience with creator collaborations, brand partnerships, or co-marketing is a plus. Experience developing high-impact social activations, events, or campaigns that helped grow an audience or increase engagement is also a plus. **This position is eligible for an annual discretionary bonus. Bonus amounts and payouts are determined at the company's sole discretion, based on overall company performance**