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Paid Media Manager

Atlanta, GA

Who We Are: At Airia, we're a team of innovators, technologists, and problem-solvers united by a shared vision: making enterprise AI accessible, secure, and impactful. Our diverse team brings together deep expertise in artificial intelligence, enterprise software, and industry-specific knowledge to tackle the most pressing challenges facing modern businesses. We believe in responsible innovation, putting our customers' needs first, and building solutions that create lasting value. 

Who You Are: You are a dynamic and detail-oriented professional with a passion for digital marketing and a strong foundation in paid media strategies. You possess excellent analytical skills and have a knack for optimizing campaigns for maximum performance. Your ability to adapt to the ever-changing digital landscape sets you apart, and you are eager to leverage your skills to drive measurable results in a fast-paced environment. With a background in technology or AI (preferred but not required), you are excited about the opportunity to contribute to cutting-edge projects. 

What You Will Do: As a Paid Media Manager at Airia, you will play a crucial role in developing, executing, and optimizing paid media campaigns across various digital channels. You will collaborate closely with cross-functional teams to ensure alignment with marketing objectives and to drive traffic, engagement, and conversions. You will analyze campaign performance data, identify trends and insights, and make data-driven recommendations for continuous improvement. 

Core Responsibilities: 

  • Develop and manage paid media campaigns across platforms such as Google Ads, Facebook, LinkedIn, and other relevant channels. 
  • Conduct keyword research, audience targeting, and ad copy development to ensure effective ad placement and messaging. 
  • Monitor and analyze the performance of campaigns, providing regular reporting on key metrics and insights to stakeholders. 
  • Optimize campaigns based on performance data, making adjustments to bidding strategies, targeting, and creative elements. 
  • Collaborate with content and creative teams to ensure cohesive messaging and branding across all paid media efforts. 
  • Stay updated with industry trends, tools, and best practices to continually refine and enhance paid media strategies. 

 

What We Need from You: 

  • 3-5 years of experience in paid media planning and execution, with a strong understanding of digital marketing principles. 
  • Proven ability to manage multiple campaigns simultaneously and deliver on tight deadlines. 
  • Proficiency with digital marketing analytics tools (e.g., Google Analytics, SEMrush, etc.). 
  • Strong analytical skills with the ability to interpret data and make informed decisions. 
  • Excellent written and verbal communication skills. 

Airia is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

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