Back to jobs

Campaigns Strategy Lead

San Francisco, CA; New York, NY; Austin, TX

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.

Airtable is looking for an creative, adaptable, and innovative Integrated Campaigns Lead to spearhead the strategy, execution, and optimization of high-impact marketing campaigns. In this pivotal role, you’ll be a key driver of our growth efforts, boosting brand visibility and generating demand across multiple channels in a rapidly evolving, fast-paced environment. The ideal candidate is an expert in storytelling and able to craft compelling narratives that resonate with target audiences while communicating the unique value of Airtable’s offerings. You’ll have a proven ability to deliver measurable results through innovative campaigns that drive meaningful business outcomes.

What you'll do

  • As the Integrated Campaigns Lead, you'll be the face of our campaign strategy and approach, managing a team of marketers, contractors, agencies, and cross-functional stakeholders to plan and execute your strategy. Working closely with product marketing, content, design, and sales, you’ll turn product positioning into fully executed multi-channel campaigns. This includes developing the campaign framework—target audience segmentation, messaging, and channel mix—to reach the right customers at the right time.

  • As part of Airtable’s integrated campaign strategy, you’ll also oversee our Account-Based Marketing (ABM) program to engage high-value accounts and position Airtable as the solution to critical customer pain points to our Enterprise customer base. Additionally, you'll oversee the optimization of our webinar strategy, tightly integrating webinars into our campaigns to drive demand and convert prospects into customers. Your leadership will be key in refining processes, securing resources, and using performance insights to enhance future campaigns.

  • As a key leader in a high-growth SaaS environment, this role offers global scope, providing an exciting opportunity to shape a critical part of our marketing engine, working with talented professionals to deliver significant business impact.  The ideal candidate will take full ownership of campaigns, from concept to execution, ensuring each initiative drives meaningful impact and aligns with our growth objectives.

Key responsibilities

  • Campaign Creation: Collaborate closely with product marketing to interpret key messaging, positioning, and product differentiators, and turn these elements into a comprehensive campaign strategy.  
  • Campaign Strategy & Execution: Own the development and execution of multi-channel campaigns, including digital, content, social media, email, and paid media strategies to drive awareness, engagement, and conversions.
  • Cross-functional Collaboration: Work closely with product marketing, content, creative, and sales teams to ensure campaigns are aligned with overall marketing objectives and customer needs.
  • Team Management: Lead, mentor, and grow a high-performing team of marketers, external agencies, and contractors. Foster a collaborative environment, ensuring clear communication and accountability across all initiatives.
  • Global Expansion: Drive the expansion of campaigns on a global scale, tailoring strategies to different regions and markets to maximize impact
  • Performance Tracking & Optimization: Set KPIs and utilize data-driven insights to measure campaign performance, optimize ongoing efforts, and report results to key stakeholders.
  • ABM Strategy: Develop a high-impact ABM strategy aligned to Airtable top accounts and key campaigns.  Tailor content to specific account needs, creating personalized messaging across digital, email, and live experiences (e.g., webinars) to drive engagement with top-tier accounts.
  • Stakeholder Management: Present campaign strategies, progress, and outcomes to senior leadership, making recommendations based on insights and performance data.
  • Innovation & Best Practices: Stay on top of industry trends, marketing technologies, and best practices. Identify new opportunities to innovate and elevate campaign performance.

Who you are

  • Qualifications:
    • 10+ years of experience in campaign management, with 2+ years in a leadership or senior role.
    • Proven ability to manage and grow teams, including external agencies and contractors.
    • Strong experience in integrated campaign planning across multiple channels (digital, social, email, corporate events, etc.).
    • Ability to secure resources, make business cases, and manage campaign budgets effectively.
    • Data-driven mindset with a strong understanding of analytics and reporting tools.
    • Excellent project management skills with the ability to manage multiple priorities and meet deadlines.
    • Outstanding communication and presentation skills, with experience working closely with senior leadership.
  • Preferred Qualifications
    • Experience in a B2B technology or SaaS environment.
    • Familiarity with marketing automation tools (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce).
    • Ability to adapt to a fast-paced, evolving environment and pivot strategies as needed.

Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant. 

VEVRAA-Federal Contractor

If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.

Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.

Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable.

For work locations in the San Francisco Bay Area, New York City, and Los Angeles, the base salary range for this role is:

$168,000 - $237,900 USD

For all other work locations (including remote), the base salary range for this role is:

$151,200 - $214,100 USD

Please see our Privacy Notice for details regarding Airtable’s collection and use of personal information relating to the application and recruitment process by clicking here.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Airtable’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.