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Builder Relations Lead

San Francisco, CA; New York, NY; Austin, TX; Remote - US

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.

As we launch our AI-native platform, we need someone to bridge powerful AI capabilities with builders who haven't discovered their potential. Drive awareness and adoption of Airtable's AI features through authentic community engagement and content creation. Primary focus on Reddit (r/Airtable), expanding across Discord, Slack, Twitter/X, LinkedIn, YouTube, and Airtable's community. You'll operate "in the wild" - engaging builders in their natural habitats, not corporate environments. Convert skeptics into believers through viral demonstrations and genuine helpfulness across diverse community cultures.

What you'll do

Community Engagement & Influence (60%)

  • Daily presence in r/Airtable with active participation across Slack, Twitter, LinkedIn
  • Build relationships with power users in BuiltOnAir, NoCode communities, industry groups
  • Create platform-specific content matching each community's culture
  • Convert AI-skeptical builders through authentic interactions and demonstrations
  • Monitor sentiment and identify opportunities to showcase AI solutions organically

Content Creation & Demonstration (25%)

  • Rapidly prototype working Airtable demos answering community questions
  • Create platform-native content: Reddit posts, Twitter threads, LinkedIn articles, YouTube tutorials
  • Develop viral demonstrations adapted for each platform
  • Host live building sessions and YouTube streams
  • Share genuine experiments and discoveries, building in public

Strategic Community Building (15%)

  • Identify and nurture relationships with influential community members
  • Bridge AI enthusiast communities to Airtable (r/ChatGPT, AI Discord, LinkedIn AI groups)
  • Be a resident Airtable expert in owned community
  • Coordinate with existing Airtable content creators
  • Track AI adoption sentiment shifts across platforms
  • Partner with Academy team for multi-channel enrollment drives

Who you are

You're known across multiple builder/technical communities with authentic engagement skills and quick tool mastery. You understand each platform's unique culture and can code-switch between helping solopreneurs in Discord and discussing enterprise architecture in professional Slack.

You rapidly master new platforms, creating content that makes experienced users say "I didn't know you could do that!" You believe AI enhances human creativity and will demonstrate this through inspiring working examples.

Minimum Qualifications

  • Active Reddit account with technical community engagement
  • Established presence on 2+ additional platforms (Discord, Slack, Twitter, LinkedIn, YouTube, TikTok)
  • Strong technical aptitude and quick learning ability
  • Daily AI tool usage (ChatGPT, Claude, niche tools) with creative applications
  • Content creation track record across different community cultures
  • Platform-specific engagement strategy expertise
  • Excellent technical communication for diverse audiences
  • Airtable expertise or eagerness to quickly develop it

Preferred Qualifications

  • Top contributor in r/Airtable or similar technical communities
  • Active BuiltOnAir Slack or professional Airtable community member
  • YouTube, TikTok, or platform presence with 5K+ followers and technical content
  • Community-led growth background at B2B SaaS companies
  • Moderator/admin experience across platform types
  • Airtable certification or extensive consulting experience
  • Conference or community speaking experience
  • Content strategy experience for AEO/GEO
  • Cross-cultural content adaptation skills

Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant. 

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If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.

#LI-Remote

Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.

Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable.

For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is:

$196,000 - $277,600 USD

For all other work locations (including remote), the base salary range for this role is:

$177,000 - $250,300 USD

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