Back to jobs
New

Senior Social Media Manager

Remote - US

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.

We're looking for a Senior Social Media Manager to architect Airtable's social presence across LinkedIn, Instagram, TikTok, and X, and build out the program with real intention. This role calls for someone who can build an overarching social strategy with distinct, channel-specific approaches that reflect how audiences actually behave on each platform. You're inheriting a program with momentum, and your job is to take it further.

The ideal candidate thinks like a journalist with a beat, is proactive in their social media approach, and is a self starter and does their best work without much direction. You’ll also utilize AI to optimize workflows and get strong outputs from them. 

You'll work closely with Brand, PMM, Content, and Events to keep social connected to everything happening at Airtable -- product launches, campaigns, live events, and cultural moments.

What you'll do

Strategy Architecture

  • Design and own an overarching social media strategy with a clear point of view, and develop channel-specific approaches that reflect the distinct dynamics of LinkedIn, X, TikTok, YouTube, Reddit, and emerging platforms.
  • Define the strategic framework that governs content priorities, platform investment, voice, and cadence across channels and evolve it as the landscape shifts.
  • Build and iterate on AI-powered workflows that reduce time spent on repetitive tasks, freeing up more bandwidth for high-leverage strategic and creative work.
  • Treat AI fluency as a strategic advantage, staying current on how the tools themselves are evolving and factoring that into how Airtable shows up in the AI conversation on social.
  • Write platform-native copy that earns engagement and sounds like a human wrote it. 
  • Stay ahead of AI and tech trends not as a passive observer, but as someone who synthesizes what's happening and translates it into differentiated, timely social narratives.
  • Finds insights from analytics, emerging trends, or from internal teams and turn them into always-on content pillars on social. 
  • Identify and monitor KPIs and success metrics per platform, and use them to sharpen strategy over time.
  • Collaborate with Marketing, Creative, Events and agency partners to build cohesive narratives that are adapted for each channel.

Execution & Content Creation

  • Proactively develop and refine agentic AI workflows to streamline the social workstream. Build and manage agents that assist with content research, drafting, performance monitoring, and more.
  • Plan, create, schedule, and publish high-quality content (copy, video, images, stories, reels) across all social channels, maintaining brand voice while tailoring to platform context.
  • Own the social content calendar end-to-end, ensuring posts are timely, relevant, and on-brand.
  • Exceptional copywriter with high attention to detail. 
  • Show up on camera as a confident, natural talent and a representative of Airtable— whether for short-form video, demos, commentary, or thought leadership content.
  • Engage actively with followers, respond to comments and DMs, and moderate conversations to build community and brand trust.
  • Collaborate with performance marketing on paid social media to support traffic and conversion goals.

Analytics & Optimization

  • Track, analyze, and report on key performance metrics weekly and monthly.
  • Use data to drive ongoing content optimization and strategic refinement.
  • A/B test content formats, posting times, and engagement tactics to improve performance.

Who you are

  • 5–7 years of professional experience in social media marketing, ideally in a fast-paced, high-growth B2B or tech environment.
  • A proven strategy builder — you've developed overarching social strategies with differentiated, channel-specific approaches, not just managed a content calendar.
  • A genuine student of your space: you track industry shifts, competitors, and cultural moments the way a journalist covers a beat — proactively, consistently, and with a point of view.
  • Deeply curious about and experimental with AI. You not only follow what's happening, but are building and experimenting constantly, and incorporate AI tools (e.g., ChatGPT, Midjourney, Descript) into your workflow in ways that sharpen your output.
  • Comfortable and confident on camera — you can present ideas, narrate content, or be the face of a campaign without needing a production team to make it work.
  • Strong copywriting, visual storytelling, and content production skills across formats.
  • Proficient in social media management tools (e.g., Hootsuite, Sprout Social, Later) and analytics platforms (e.g., Meta Business Suite, LinkedIn Insights, Google Analytics).
  • Excellent organizational and communication skills; able to manage multiple workstreams without losing strategic clarity.

What we offer

  • Duration: 12-month contract
  • Start Date: ASAP
  • Work Schedule: 40 hr / week
  • Location: Remote (United States)

Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant. 

VEVRAA-Federal Contractor

If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.

#LI-Remote

Compensation awarded to successful candidates will vary based on their work location, relevant skills and experience.

For all work locations including remote, the hourly rate for this role is:

$100 - $120 USD

Please see our Privacy Notice for details regarding Airtable’s collection and use of personal data relating to the application and recruitment process by clicking here.

For applicants that live in or have a link to Australia, please see this Privacy Collection Statement for details regarding Airtable's collection and use of personal data relating to the application and recruitment process.

🔒 Stay Safe from Job Scams
All official Airtable communication will come from an @airtable.com email address. We will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact us at hr@airtable.com. Learn more about avoiding job scams here.

Create a Job Alert

Interested in building your career at Airtable? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Share how you currently use AI in your work. If you have a project to showcase, feel free to describe it and include a link (e.g., Google Drive, Loom, GitHub, etc). Make sure your sharing settings allow access.

Optional: Upload your AI example.

Accepted file types: pdf, doc, docx, txt, rtf

This field is completely optional. If you’d like to share a supporting example of your AI work (such as a PDF, screenshot, or presentation), you can upload it here.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Airtable’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.