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Performance Creative Strategist| NYC Hybrid

New York, NY

Allara is a telemedicine platform delivering expert, multidisciplinary healthcare for women with hormonal conditions, covered by many insurance plans. Allara’s comprehensive telehealth platform pairs patients with a dedicated care team to provide expert medical guidance, nutrition and lifestyle coaching, and personalized treatment plans that go beyond the basics. As one of the fastest-growing women’s health platforms in the US, Allara provides innovative, high-quality care while addressing long-overlooked gaps in the healthcare system for women with hormonal health needs.

About the Role 

We’re hiring a Performance Creative Strategist to lead the development and optimization of direct-response ad creative that drives patient acquisition. This role will bridge the gap between creative and performance, turning data into actionable insights, testing new ideas rapidly, and scaling what works. You'll work closely with Growth, Brand, and Design to make creative a core lever for lowering costs and improving conversion rates. Your work will directly influence how we grow efficiently and tell our story to the right audiences.

Hybrid (NYC): We value in-person collaboration and aim for at least three days per week in our NYC office, with flexibility as needed.

What You’ll Do 

  • Develop and execute a high-velocity creative testing roadmap across Meta, TikTok, and other paid channels.
  • Translate performance data into clear, creative insights and hypotheses for new ad concepts.
  • Collaborate with designers, copywriters, and media buyers to produce and iterate on direct-response assets.
  • Identify and scale top-performing creative themes, formats, and messages
  • Own creative briefing, testing structure, and post-launch analysis to drive more efficient patient acquisition.

Who You Are

Required Qualifications 

  • 3+ years in a performance creative, growth marketing, or paid social strategy role with a focus on direct-response.
  • Proven ability to translate data into actionable creative direction and performance insights.
  • Experience developing and testing ad creative for Meta, TikTok, or other visual paid channels.
  • Strong understanding of growth metrics (e.g., CAC, ROAS, CTR, CVR) and how creativity impacts performance.
  • Excellent cross-functional communication skills, especially when working with designers and media buyers.
  • Familiarity with tools like Motion, Pencil, or creative analytics platforms to assess ad performance.

Preferred Qualifications

  • Experience using AI tools for creative ideation or production (e.g., ChatGPT, Midjourney, Runway, etc.)
  • Background in consumer health, tele health, or regulated industries with creative compliance constraints

What Allara Offers

Compensation & Career Growth

  • $78,370 - $91,430 with opportunities for advancement
  • Equity
  • Professional development & employee learning programs

Actual compensation will be determined based on a variety of factors, including but not limited to: candidate experience, education, certifications, and skill set. In addition to base salary, our total compensation package includes equity, comprehensive health benefits (medical, dental, vision), generous paid time off, and additional wellness and professional development perks. 

Work Environment & Flexibility

  • Hybrid (3 days in our NYC office)
  • Unlimited PTO & 11 company holidays
  • Annual onsite in NYC

Health & Wellness

  • Medical, dental, and vision benefits
  • Health Savings Account (HSA) & Flexible Spending Account (FSA)
  • Long- and short-term disability coverage
  • Annual employee wellness stipend

Family & Future Planning

  • 401(k) plan
  • Parental leave & family planning support benefits

Additional Perks

  • Company-issued laptop
  • Annual work-from-home stipend
  • Commuter benefits (if applicable)
  • A collaborative, mission-driven culture focused on improving patient care

At Allara, we believe in celebrating everything that makes us human and are proud to be an equal-opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. We’re an Equal Opportunity Employer and do not discriminate against candidates or patients based on race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.

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