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Social Media & Community Manager

New York, NY

Allara is a telemedicine platform delivering expert, multidisciplinary healthcare for women with hormonal conditions, covered by many insurance plans. Allara’s comprehensive telehealth platform pairs patients with a dedicated care team to provide expert medical guidance, nutrition and lifestyle coaching, and personalized treatment plans that go beyond the basics. As one of the fastest-growing women’s health platforms in the US, Allara provides innovative, high-quality care while addressing long-overlooked gaps in the healthcare system for women with hormonal health needs.

About the Role 

We’re looking for a strategic, creative, and self-motivated Social Media & Community Manager to lead Allara’s presence across organic social, influencer partnerships, and content-driven performance campaigns. You’ll own our social strategy, manage our creator community, and help concept and develop content for paid social channels. From storytelling and trends to video shoots and comment threads, this role is at the intersection of culture, care, and community–and will be instrumental in shaping Allara’s brand expression on social media.

Hybrid (NYC): We value in-person collaboration and aim for at least three days per week in our NYC office, with flexibility as needed.

What You’ll Do 

  • Lead Organic Social Strategy & Content Creation
  • Own the day-to-day strategy and execution for TikTok, Instagram, Pinterest, and YouTube—creating platform-native content that reflects Allara’s brand voice, educates and empowers our audience, and drives consistent engagement and growth.Manage Community Engagement & Brand Advocacy
  • Actively engage with our audience across platforms—building trust through comments, DMs, and patient stories, and cultivating a safe, supportive community around hormonal health.Build and Scale Our Creator & Influencer Program
  • Source, vet, and manage paid and organic influencer partnerships that align with Allara’s mission. Oversee UGC collection, ambassador programs, and social collaborations that expand our reach and credibility.Own Paid Social Creative Development
  • Partner with growth marketing to concept and develop high-performing ad content––writing scripts, directing video, briefing creators, and applying insights to continually optimize performance.Oversee Lightweight Social Production
  • Bring content to life through hands-on production––filming, editing, and packaging short-form videos for organic and paid social. Coordinate small-scale shoots and direct UGC when needed.Lead Trend Spotting & Cultural Moment Activation
  • Stay on the pulse of cultural conversations, editorial moments, and digital trends to ensure Allara shows up in timely, relevant, and meaningful ways––without compromising brand trust or integrity.Collaborate Across Teams to Support Campaigns & Launches
  • Work cross-functionally with brand, growth, and clinical to align on content strategy, support launches, and integrate social and creator content across broader initiatives.

Who You Are

Required Qualifications 

  • Bachelor's degree and 3+ years of experience in social media marketing or related role with demonstrated personal passion for social media engagement and proven ability to thrive in fast-paced, resource-lean startup environments
  • Proven expertise and authentic desire to contribute to a brand through content creation across multiple platforms (TikTok, Instagram, Pinterest, YouTube) with advanced video editing and content production skills, plus demonstrated ability to work independently and take full ownership of projects from concept to completion
  • Strong copywriting and communication abilities with experience creating engaging copy that drives audience interaction, combined with excellent time management skills and ability to juggle multiple priorities without constant oversight
  • Proficiency in social media management tools and analytics platforms with ability to perform comprehensive reporting and data analysis, translating insights into actionable strategy recommendations that drive measurable results
  • Tapped into the cultural zeitgeist, this self-motivated social media & community manager brings a keen visual sensibility and authentic storytelling approach to their work. 
  • Comfortable being on camera and representing the brand, they thrive in a dynamic startup environment by proactively identifying opportunities, driving innovative solutions, and adapting quickly to emerging challenges in the women's health and digital media landscape.

Preferred Qualifications

  • Experience in health, wellness, tech or with understanding of women's health communication nuances and editorial moments/tentpoles
  • Proven track record of successfully growing social media audiences either for a brand for yourself through creative content strategy and community building initiatives
  • Passion for women's health and mission-driven work, with demonstrated ability to authentically communicate about sensitive health topics

Compensation & Career Growth

    • Base salary $76,500-$89,250 plus equity
    • Professional development & employee learning programs

Actual compensation will be determined based on a variety of factors, including but not limited to: candidate experience, education, certifications, and skill set. In addition to base salary, our total compensation package includes equity, comprehensive health benefits (medical, dental, vision), generous paid time off, and additional wellness and professional development perks.

Work Environment & Flexibility

    • Unlimited PTO & 11 company holidays
    • Annual onsite in NYC

Health & Wellness

    • Medical, dental, and vision benefits
    • Health Savings Account (HSA) & Flexible Spending Account (FSA)
    • Long- and short-term disability coverage
    • Annual employee wellness stipend

Family & Future Planning

    • 401(k) plan
    • Parental leave & family planning support benefits

Additional

    • Annual work-from-home stipend
    • A collaborative, mission-driven culture focused on improving patient care

At Allara, we believe in celebrating everything that makes us human and are proud to be an equal-opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. We’re an Equal Opportunity Employer and do not discriminate against candidates or patients based on race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.

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