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Social Media Creative | Freelance

New York, NY

Allara is a telemedicine platform delivering expert, multidisciplinary healthcare for women with hormonal conditions, covered by many insurance plans. Allara’s comprehensive telehealth platform pairs patients with a dedicated care team to provide expert medical guidance, nutrition and lifestyle coaching, and personalized treatment plans that go beyond the basics. As one of the fastest-growing women’s health platforms in the US, Allara provides innovative, high-quality care while addressing long-overlooked gaps in the healthcare system for women with hormonal health needs.

About the Role 

Allara is seeking a passionate and detail-oriented Social Media Creative to join our growing brand team part-time. This role will support the development of marketing and brand creative across channels, with a focus on social media (organic and paid) and email campaigns. You’ll collaborate closely with our marketing, performance, and clinical teams to create visually compelling and conversion-minded assets that communicate our mission and connect with our audience.

Remote with option to work in office: Fully remote opportunities are available within the U.S. If you prefer to be in person or have flexibility to be in person, we value in-person collaboration. We are typically in office Tuesday-Thursday, with flexibility as needed.

What You’ll Do 

  • Drive creative direction for organic social content across Instagram, TikTok, LinkedIn, and Pinterest, ensuring brand consistency and audience engagement
  • Design high-performing paid social ad creatives in partnership with the performance team, balancing brand aesthetics with conversion optimization
  • Maintain and evolve Allara's visual identity while building scalable design templates and systems
  • Collaborate on brainstorming sessions and concept development for brand campaigns, product launches, and key marketing moments

Who You Are

A detail-oriented visual storyteller with 3-5 years of design experience who thrives in fast-paced, mission-driven environments. You're passionate about women's health and understand how design can drive both brand expression and performance. You stay current with trends in wellness and healthcare while maintaining exceptional organizational skills and collaborative spirit.

Required Qualifications 

  • Minimum 3-5 years of design experience with DTC, beauty, wellness, or healthcare brands (internships and freelance work included)
  • Expert proficiency in Figma and Adobe Creative Suite with strong technical design skills
  • Portfolio demonstrating exceptional social media and email design work across multiple platforms and formats
  • Proven ability to design for both brand storytelling and performance marketing objectives
  • Highly organized with excellent project management skills and ability to handle multiple priorities with quick turnarounds

Preferred Qualifications

  • Motion design experience and video editing skills to create dynamic social content and animated email elements
  • Understanding of how to work with Ai to bring concepts / images / videos to life
  • Previous experience specifically within women's health, reproductive health, or femtech companies with understanding of sensitive health communication
  • Template and design system creation experience that demonstrates ability to scale creative operations efficiently

What Allara Offers 

Compensation 

  • $75-100/hr (30 weekly hours)
  • Open to a monthly retainer

Work Environment & Flexibility

  • 100% remote within the U.S. 

At Allara, we believe in celebrating everything that makes us human and are proud to be an equal-opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. We’re an Equal Opportunity Employer and do not discriminate against candidates or patients based on race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.

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