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Senior Vice President, Communications & Brand

Lansdowne, VA; Washington, D.C.

Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our Statement of Faith to ensure we’re a fit for you.

Locations: Lansdowne, VA  / Washington, D.C.

Team Overview: Alliance Defending Freedom (ADF) is seeking a strategic, mission-driven executive to serve as its inaugural Senior Vice President of Communications & Brand. This newly elevated leadership role will report directly to the CEO and will bring transformational vision and integration to ADF’s communications, branding, marketing, and messaging functions. The Senior Vice President will build and lead a communications function equal in strength, clarity, and expertise to ADF's renowned legal team.
ADF is entering a new strategic plan that prioritizes brand awareness and capacity building. The organization has an opportunity to modernize and unify its public voice, strengthen storytelling across platforms, and expand its reach to key audiences, including faith-based supporters, legal allies, and freedom-minded constituencies. The Senior Vice President of Communications & Brand will work closely with the CEO and Executive Leadership Team to architect that future by shaping the narrative that fuels engagement and impact, and then leading implementation.

Key Responsibilities: 

  • Serve as the chief owner of ADF’s brand strategy, narrative framework, and integrated strategic communications.
  • Lead a diverse team of 30+ professionals across creative, digital, media, content, marketing, and advocacy communications.
  • Develop and implement enterprise-wide communications plans that align with legal and strategic objectives and deliver strong results.
  • Build a high-performing team with a culture of accountability, collaboration, and creative excellence.
  • Partner closely with Legal, Development, Executive Communications, Policy, and International teams to ensure unified messaging and effective distribution.
  • Develop tailored communication strategies for diverse audiences, including emerging audience segments.
  • Oversee the strategy, execution, and optimization of Direct Response communications (email, digital, direct mail, SMS), ensuring alignment with fundraising and audience engagement goals.
  • Work in close collaboration with external consultants on brand repositioning launch and other ventures.
  • Serve as a strategic advisor and thought partner to the CEO on all matters related to external voice and visibility.
  • Provide executive oversight for thought leadership, communications strategy and opportunity, media positioning, and crisis communications.

Minimum Qualifications: 

  • 15+ years of relevant experience in strategic communications, brand, marketing, or external affairs.
  • Proven track record building and leading teams in a mission-driven, advocacy, legal, or values-based environment.
  • Experience with communications planning across digital, PR, donor engagement, and thought leadership.
  • Strong understanding of the dynamics between brand, advocacy, and fundraising.
  • Demonstrated success in managing large teams through change and integration.
  • Visionary and integrative leader who can unify messaging and build cross-functional alignment.
  • High EQ, collaborative spirit, and ability to navigate a high-performing executive culture.
  • Talent magnet who can recruit and retain top-tier creative and strategic professionals.
  • Strategic operator who can translate the brand into action across diverse platforms and deliver outstanding results.
  • Excellent communication skills—verbal, written, visual, and interpersonal.

Preferred Qualifications:

  • Familiarity with legal, political, or public interest communications.

Pay & Benefits

At Alliance Defending Freedom, we offer a competitive compensation and benefits package to support your well-being and growth. While we do not disclose specific salary ranges, our compensation is competitive with top non-profit law firms. Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.

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Statement of Faith

Based on our adherence to the inspired, infallible, inerrant, and authoritative Word of God in Scripture, we profess with the Christian Church throughout time and around the world the faith expressed in the Apostles’ Creed:

I believe in God, the Father almighty, creator of heaven and earth.
I believe in Jesus Christ, his only Son, our Lord,
who was conceived by the Holy Spirit,
born of the Virgin Mary,
suffered under Pontius Pilate,
was crucified, died, and was buried;
On the third day he rose again; he ascended into heaven,
he is seated at the right hand of the Father,
and he will come to judge the living and the dead.

I believe in the Holy Spirit,
the holy catholic Church,
the communion of saints,
the forgiveness of sins,
the resurrection of the body,
and the life everlasting.
Amen.

Doctrinal Distinctives

Also, based on this confession, we are committed to honoring God by obeying the two Greatest Commandments, loving God and loving neighbor, and based on that commitment and derived from the inspired, infallible, inerrant, and authoritative Word of God in Scripture, we profess the following as necessary for living the gospel:

  • We believe in the spiritual unity and equality of believers in our Lord Jesus Christ.
  • We believe that the Lordship of Christ requires us as disciples to seek to conform our actions, thoughts, and desires in obedience to Him.
  • We believe God creates each person with an immutable biological sex — male or female — that reflects the image and likeness of God.
  • We believe God designed marriage as a unique conjugal relationship joining one man and one woman in a single, exclusive, life-long union, and God intends sexual intimacy only to occur within that relationship.
  • We believe God endows all human life with inherent dignity, and it must be respected and protected from conception to natural death.
  • We believe that God has endowed all humans with the natural, and inalienable right of religious freedom to believe, pursue truth, and live within ordered liberty such that no civil government may justly infringe upon it.
  • We believe that God, through His Son, Jesus Christ, calls all of us to deny ourselves, take up our cross, and follow Him, knowing that He promises us abundant and eternal life.
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