Back to jobs
New

Web Content Strategist

Scottsdale, AZ; Lansdowne, VA; Dallas, TX

Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our Statement of Faith to ensure we’re a fit for you.

Locations: Scottsdale, AZ / Lansdowne, VA / Dallas, TX

Team Overview

As a Web Content Strategist, you are a vital part of the Marketing team. In this role, you will report to the Senior Director of Digital Marketing and be responsible for ensuring that website content drives measurable results throughout the marketing funnel, supporting donor and user acquisition, engagement, and conversion. You will collaborate with cross-functional partners in campaign, creative, social media, web development, and communications to translate audience insights, analytics, and SEO trends into actionable improvements, strategic recommendations, and future-focused enhancements.

Key Responsibilities

  • Analyze and optimize website content to strengthen donor and user engagement across the full marketing funnel (awareness, engagement, conversion).
  • Partner with campaign, creative, social media, web development, and communications teams to ensure that website content supports strategic marketing priorities and audience needs.
  • Deliver ongoing, actionable recommendations and insights to inform content strategy and drive measurable improvements.
  • Lead content-focused analysis of website performance, using SEO, behavioral data, and audience insights to inform actionable improvements for donor and user engagement.
  • Collaborate cross-functionally to ensure website content aligns with campaign themes, creative strategy, and overall marketing objectives.
  • Provide expert recommendations and support management decisions to elevate the effectiveness of web content throughout the acquisition, nurture, and conversion funnel.
  • Guide website content priorities and best practices for digital storytelling, educational modules, landing pages, and ongoing page optimization.
  • Collaborate closely with Audience Growth and Donors Engagement teams, ensuring recommendations and analysis support broader strategic objectives and management decisions
  • Evaluate and interpret website analytics (traffic, engagement patterns, conversion rates), linking content elements to user outcomes and donor behaviors.
  • Recommend enhancements to on-site messaging, page structure, and visual content to address specific gaps and leverage opportunities identified in campaign and audience data.
  • Advise campaign, web development, and creative teams on placement, format, and timing of high-impact website content, including campaign landing pages and donor resources.
  • Share regular performance insights, identifying which types of content (stories, resources, education, CTAs) best move audiences to act and present recommendations to directors.
  • Research and report on new trends for web content formats, personalization, navigation, and use of AI to further donor acquisition, engagement, and conversion.
  • Maintain a prioritized content calendar with strategic input, ensuring updates and new content releases support marketing and donor lifecycle plans.

Minimum Qualifications

  • Bachelor’s degree in marketing, communications, digital media, journalism, or related field (or equivalent professional experience).
  • 5+ years of professional experience in website content strategy, content marketing, or digital optimization.
  • Minimum of 2 years contributing to digital marketing projects, leading initiatives, or collaborating with cross-functional teams.
  • Experience with multi-channel digital campaigns or applying audience insights to website strategy.
  • Familiarity with emerging technologies (AI, automation tools), user experience (UX) principles, and data-driven content planning.
  • Skills in stakeholder engagement, storytelling, and content trend analysis that elevate website performance.
  • Strong communication, collaboration, analytical thinking, and adaptability in dynamic environments.
  • Proficiency with web analytics tools (such as Google Analytics), SEO fundamentals, and content management systems (CMS).
  • Certifications in digital marketing, website strategy, analytics, or SEO are preferred

Pay & Benefits

At Alliance Defending Freedom, we offer a competitive compensation and benefits package to support your well-being and growth. While we do not disclose specific salary ranges, our compensation is competitive with top non-profit law firms. Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.

Want to Know More About ADF?

Create a Job Alert

Interested in building your career at Alliance Defending Freedom? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...

 

Statement of Faith

Based on our adherence to the inspired, infallible, inerrant, and authoritative Word of God in Scripture, we profess with the Christian Church throughout time and around the world the faith expressed in the Apostles’ Creed:

I believe in God, the Father almighty, creator of heaven and earth.
I believe in Jesus Christ, his only Son, our Lord,
who was conceived by the Holy Spirit,
born of the Virgin Mary,
suffered under Pontius Pilate,
was crucified, died, and was buried;
On the third day he rose again; he ascended into heaven,
he is seated at the right hand of the Father,
and he will come to judge the living and the dead.

I believe in the Holy Spirit,
the holy catholic Church,
the communion of saints,
the forgiveness of sins,
the resurrection of the body,
and the life everlasting.
Amen.

Doctrinal Distinctives

Also, based on this confession, we are committed to honoring God by obeying the two Greatest Commandments, loving God and loving neighbor, and based on that commitment and derived from the inspired, infallible, inerrant, and authoritative Word of God in Scripture, we profess the following as necessary for living the gospel:

  • We believe in the spiritual unity and equality of believers in our Lord Jesus Christ.
  • We believe that the Lordship of Christ requires us as disciples to seek to conform our actions, thoughts, and desires in obedience to Him.
  • We believe God creates each person with an immutable biological sex — male or female — that reflects the image and likeness of God.
  • We believe God designed marriage as a unique conjugal relationship joining one man and one woman in a single, exclusive, life-long union, and God intends sexual intimacy only to occur within that relationship.
  • We believe God endows all human life with inherent dignity, and it must be respected and protected from conception to natural death.
  • We believe that God has endowed all humans with the natural, and inalienable right of religious freedom to believe, pursue truth, and live within ordered liberty such that no civil government may justly infringe upon it.
  • We believe that God, through His Son, Jesus Christ, calls all of us to deny ourselves, take up our cross, and follow Him, knowing that He promises us abundant and eternal life.
Select...
Select...
Please select any events or trainings you have attended with Alliance Defending Freedom or ADF International. *
Select...
Select...
Select...
Select...

For example: $40,000-$50,000