
Director, Digital Earned Media (Temporary)
Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.
Allied Global Marketing is looking to find a creative, dynamic, and skilled Director to join our Digital Earned Media team. Candidates must have experience in a similar role and have experience leading a team, delegating tasks, and leading overall social media strategy.
This is a temporary 3-4 month position. While this is a remote position, we are prioritizing candidates that are based on the Eastern time zone.
Responsibilities:
1. Social Media
- Develop and manage a dynamic brand voice and strategic social initiatives for entertainment brands across established and emerging social platforms
- Develop and execute performance-driven micro to macro-level social media influencer campaigns
- Lead content development (copy and creative ideation) in partnership with the creative teams
- Lead in the creation of award-winning, out-of-the-box, first-in-vertical campaigns
- Generate and maintain relationships with key social media influencers in top markets
- Follow and advise on trends in social media, including platforms, tools, and applications
- Proactively collaborate with the social, creative, data, and strategy teams on all facets of client engagements, from brief to execution to reporting
- Contribute to the oversight of paid social strategies through the planning, execution, and reporting stages
- Review analytics and provide a clear, insight-driven strategic POV
- Lead client meetings and calls as appropriate
2. Leadership and Management
- Develop and maintain professional and proactive relationships with key internal and external (client and vendor) team members
- Support and educate colleagues to develop best practices in Social Media
- Participate in cross-departmental brainstorms to create 360, digital-savvy campaigns that generate earned media.
- Act as a collaborative thought leader for the agency as a whole and work with other management to meet all corporate goals.
- Report regularly to the supervisor on current work and progress, and proactively raise any issues or concerns.
- Assess staffing needs and training of staff on applicable processes, procedures, and systems.
3. Business Development
- Participate in developing new business proposals and presentations, leading and coordinating as needed
- Help identify contacts and new business opportunities across all core agency verticals, including, but not limited to, hospitality, food, and beverage, live entertainment, nightlife, retail, fashion, and beauty.
- Grow organic relationships that enable the agency to engage in community growth and development opportunities
Qualifications/Requirements:
- Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
- A minimum of 5+ years of experience in directing social media campaigns with significant growth in follower engagement
- Ability to multi-task, stay calm under pressure, and meet tight deadlines
- Demonstrated success in developing, managing, and executing social media campaigns on the agency and/or client-side
- Demonstrated success in managing social media engagement on brand feeds
- Proficiency with best practices for a range of social media platforms and tools; experience using Sprinklr preferred
- Experience using Canva and AI editing tools is a plus
- Superior organizational skills and attention to detail
- Excellent written, verbal, and math skills with the ability to provide oversight on reporting, proposals, and business pitches
- Proficiency in MS and Apple office suites
- Ability to work independently as well as collaboratively
Additional requirements:
- Must be comfortable with traveling for work. This role will require that you travel occasionally for events and campaigns.
Details:
- Salary: The annual salary for this role is $90,000. This salary is determined by role, level, and location.
- Duration: This is a temporary position that would require 3-4 months. There may be opportunity for extension.
- Benefits: This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability, and life insurance as well as 401k, and sick time).
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Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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