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Marketing Operations Manager

Remote, Contiguous US

Alma is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022 and 2023.

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Marketing Operations Manager

We’re looking for a hands-on, data driven Marketing Operations Manager to join our growing team and own the systems, data, and processes that keep our marketing engine running. Reporting to the Director of Marketing Operations, you’ll play a key role in keeping operations running smoothly while enabling the team to scale smarter. It’s an exciting time to join as we’re building a modern marketing ops function that powers growth across the business, giving you the opportunity to shape how we work and make a measurable impact.

What you’ll do:

  • Own and optimize our martech stack, overseeing governance, day-to-day administration, and system health across tools like Marketo and Iterable, and supporting platforms
  • Enable operational excellence through documenting tools, processes, and workflows to drive efficiency and improve collaboration across Marketing and Sales
  • Support new technology evaluations, implementations, and integrations, ensuring platforms are optimized and connected
  • Translate strategy into action by building and maintaining execution plans, workflows, and operational processes that bring marketing strategies to life
  • Manage marketing ops intake by overseeing requests, prioritizing projects, and balancing quick-turn needs with long-term initiatives
  • Analyze and optimize to surface insights from campaign and funnel data to inform decisions and improve performance
  • Manage relationships with agencies and contractors to ensure deliverables are on time and on brand
  • Build collaborative relationships across Marketing, Sales, and Product teams to enable go-to-market programs and ensure alignment across the funnel

Who you are:

  • You have 5+ years of experience in marketing operations or a related role, with hands-on expertise in MAPs (Marketo, Iterable) and CRMs (Salesforce).
  • You are skilled at building scalable processes and documenting workflows to improve cross-functional efficiency.
  • You naturally plan and align work with broader strategy, grounding recommendations in data by translating metrics into actionable insights.
  • You are experienced at driving execution, tracking progress, interpreting complex data, and adjusting when needed to keep initiatives on course.
  • You are a strong communicator that gives clear direction and who can simplify complex systems for non-technical partners.
  • You are a collaborative problem solver who enjoys working with cross-functional teams, vendors, and agencies to deliver results

Benefits:

  • We’re a remote-first company
  • Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
  • 401K plan (ADP)
  • Monthly therapy and wellness stipends
  • Monthly co-working space membership stipend
  • Monthly work-from-home stipend
  • Financial wellness benefits through Northstar
  • Pet discount program through United Pet Care
  • Financial perks and rewards through BenefitHub
  • EAP access through Aetna
  • One-time home office stipend to set up your home office
  • Comprehensive parental leave plans
  • 12 paid holidays and 1 Alma Give Back Day
  • Flexible PTO 

Salary Band: $128,000 - $150,000 

All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.

Learn more about how Alma handles applicant data by reading Alma's Applicant Privacy Notice.

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Diversity, Equity and Inclusion at Alma

At Alma, we work hard to bring together people from a vast set of backgrounds and identities. We aspire to champion diversity, amplify inclusive cultures and build equitably. 

Submitting the below information is optional and your answers will not be attached to your applicant profile. All answers are compiled into an anonymous dataset and will only be seen from a macro point of view to help us inform our Diversity, Equity & Inclusion (DEI) strategy and efforts. This information will not be used as selection criteria nor will it be used as any basis in connection with any decisions regarding your candidacy.  We take our DEI efforts seriously, and we would greatly appreciate your participation. Of course, you are welcome to opt out of submitting this information and there will be no consequences for your decision not to share this information.

Glossary of terms

  • Gender is personal (how we see ourselves), while sexual orientation is interpersonal (who we are physically, emotionally and/or romantically attracted to).
  • Race refers to the concept of dividing people into groups on the basis of various sets of physical characteristics and the process of ascribing social meaning to those groups. In this demographic survey, race is self-identified. Race differs from ethnicity in that commonalities such as national origin, tribal heritage, religion, language, and culture can describe someone’s ethnicity. People of any race may be of any ethnic origin. [1] [2] [3]
  • Nationality refers to the status of belonging to a particular nation, whether by birth or naturalization. It describes a legal relationship between an individual person and a political state. E.g.: American, Canadian. [1]
  • Two-Spirit is a modern pan-Native American umbrella term. Indigenous individuals may use the term Two-Spirit to reclaim traditions related to gender identity, gender expression, sexual orientation, spiritual identity, and/or traditional roles. [1] [2]
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