Sales Enablement Analyst, Broker API

Who We Are:

Alpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more. Our recent Series D funding round brought our total investment to over $320 million, fueling our ambitious vision.

Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 9 million brokerage accounts.

Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.

Alpaca is proudly backed by top-tier global investors, including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Unbound, SBI Group, Derayah Financial, Elefund, and Y Combinator.

Our Team Members:

We're a dynamic team of 230+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!

We're searching for passionate individuals eager to contribute to Alpaca's rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply.

Role Description

We are looking for a Sales Enablement Analyst to support Alpaca’s Broker API division and Broker Sales team. This role sits at the intersection of Sales, Product, Solutions, Marketing, Compliance, and Operations to ensure our sales team is equipped to win, launch, and grow sophisticated broker-dealer and fintech partnerships.

The Broker API business serves global broker-dealers, fintechs, exchanges, and large-scale partners with complex onboarding, regulatory, and integration needs. As Sales Enablement Manager, you will operationalize how we sell, educate, and scale — ensuring the team has the right materials, processes, messaging, and training to drive revenue efficiently.

Things You Get To Do

• Own Broker API sales enablement strategy
• Build and maintain core sales assets.
• Ensure product updates are reflected in sales materials and internal education.
• Standardize how product GTM materials are rolled out internally.
• Improve Broker API sales process clarity
• Document and refine the end-to-end flow from inbound lead.
• Clarify positioning and qualification criteria to reduce internal friction and misrouting.
• Partner with Sales leadership to define qualification standards, stage definitions, and CRM hygiene.
• Support complex enterprise deals
• Help orchestrate cross-functional coordination for high-impact broker deals requiring solutions, compliance, and integration alignment.
• Create internal briefing templates and deal review processes for strategic accounts.
• Enable revenue visibility & performance tracking
• Partner with RevOps to improve reporting on Broker Sales team activity and pipeline health.
• Identify bottlenecks in onboarding, due diligence, and go-live transitions and propose operational improvements.
• Drive cross-functional alignment
• Work closely with Marketing on Broker API-specific GTM, PR, and partner launches .
• Coordinate with Product and Solutions to ensure Sales is educated on roadmap, constraints, and positioning.
• Ensure internal documentation reflects the real support and escalation model for Broker API partners .

Who You Are (Must-Haves)

• 2+ years in Sales Enablement, Sales Strategy, or B2B fintech sales.
• Experience supporting enterprise or API-based products, ideally in brokerage, capital markets, or fintech infrastructure.
• Strong understanding of complex B2B sales cycles involving compliance, onboarding, and technical integration.
• Exceptional written and verbal communication skills — you can translate product complexity into clear, compelling narratives.
• Proven experience building and maintaining sales collateral (decks, one-pagers, battlecards) and structured GTM processes.
• Data-driven mindset; comfortable working with dashboards and CRM reporting.
• High ownership and comfort operating in a fast-moving, cross-functional environment.

Who You Might Be (Nice-to-Haves)

• Background in brokerage infrastructure, clearing, custody, or broker-dealer operations.
• Experience supporting global expansion and partner launches.
• Exposure to both high-touch enterprise sales and API-first product-led motions.
• Experience working closely with Solutions Engineering or Technical Account Management teams.
• Prior startup or high-growth fintech experience.

How We Take Care of You:

• Competitive Salary & Stock Options
• Health Benefits
• New Hire Home-Office Setup: One-time USD $500
• Monthly Stipend: USD $150 per month via a Brex Card

Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

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