Job Application for Head of Marketing - Content/Brand at Alpen Labs

About Alpen Labs

Alpen Labs is a New York-based startup founded in 2022 by four MIT alumni. Our mission is to build universal rails for money by creating a scalable, private, and programmable Bitcoin ecosystem. With cutting-edge innovations in zero-knowledge cryptography and offchain solutions, we remain steadfast in upholding Bitcoin's core principles.

This isn’t just a technological endeavour—it’s a bold step toward building a more resilient, free, and prosperous global society. Strata is the culmination of this vision we unveiled recently. At mainnet, Strata will be a ZK rollup on bitcoin with a state-of-the-art BitVM bridge that offers the most trust-minimized programmable BTC available anywhere. Strata’s ushering the era of native verifiable finance on bitcoin using zero-knowledge proofs.

Our team includes engineers and researchers from organizations like Blockstream Research, Palantir, and Nethermind. Now, we’re looking for a dynamic Marketing Lead to shape our brand and drive our growth from the ground up.

What You’ll Be Doing

We need a Marketing Lead who is both a strategic visionary and a hands-on executor. As the first marketing hire, you’ll need to roll up your sleeves and take on the full spectrum of responsibilities—strategising at the highest level while diving into the tactical work to make it happen.

Define and Execute the Marketing Strategy

Develop and implement a cohesive, multi-channel marketing strategy across social media, product marketing, events, and branding.
Craft Strata and Alpen’s unique brand and amplify our positioning as bitcoin ecosystem pioneers.
Partner closely with the CEO and leadership team to refine messaging and align on goals.
Drive the launch of a new brand and website, owning the process from start to finish.

Build and Amplify Our Brand Presence

Establish Strata as the most trusted platform for money and verifiable finance among developers, institutions and industry.
Establish Alpen Labs as a pioneers in bitcoin and zero-knowledge innovation.
Rally a community of advocates, influencers, and developers who resonate with our vision.
Ensure Alpen Labs employees and affiliates are actively participating in bitcoin and crypto discourse across platforms.

Be a Hands-On Marketer

Tactical Execution: Take ownership of daily marketing operations, from social media management and campaign execution to content creation and analytics.
Content Creation: Write, edit, and produce content, including blog posts, social media updates, press releases, and thought leadership pieces.
Campaign Management: Launch, track, and optimize digital and offline campaigns to build awareness and engagement.

Cultivate and Lead a High-Performing Team

Build and manage a marketing team that thrives on creativity, boldness, and autonomy.
Identify and fill talent gaps, whether through hiring or agency partnerships.
Collaborate with the people team to position Alpen Labs as a destination for top-tier technologists, cryptographers, and researchers.

Drive Execution and Data-Driven Decisions

Implement tools and processes to streamline execution, accountability, and performance tracking.
Develop live dashboards and KPIs to measure and communicate the impact of marketing initiatives.
Establish A/B testing and analytics workflows to refine messaging and optimize campaigns.

Accelerate Builder Love and Adoption

Make Strata the go-to choice for developers and builders in the bitcoin ecosystem.
Excite the community with the possibilities of our technology and vision.

What We Look for in You

Core Requirements:

Marketing Leadership: Proven experience managing and scaling a high-performing marketing organization for a globally recognized technology company.
Hands-On Execution: Willingness and ability to roll up your sleeves and execute on tactical work alongside strategic leadership.
Entrepreneurial Mindset: High-energy, adaptable, and able to thrive in a fast-paced, startup environment.
Crypto-Native Experience: Ideally having an understanding of web3, bitcoin, or blockchain technologies.
Cross-Functional Excellence: Ability to develop and execute cross-channel marketing strategies with clear goals, timelines, and outcomes.
Data-Driven Approach: Experience building a culture of analytics and accountability in marketing teams.

Bonus Points:

Product Marketing Expertise: Experience engaging with technical audiences, particularly developers and cryptographers.
Brand Builder: Proven success in creating a differentiated and impactful brand identity.
Visionary Thinking: Ability to anticipate trends and position the brand favorably while staying true to its values.

Why Join Us?

Mission-Driven Work: Be part of a team dedicated to redefining financial systems for a freer and more resilient global society.
Collaborative Team: Work alongside top talent from leading tech and crypto organizations.
Impactful Role: Shape Alpen Labs' brand and community from the ground up as our first marketing hire.

How to Apply

Send your resume and a brief note about why you’re excited to join Alpen Labs. Let’s build the future of Bitcoin together!

Head of Marketing - Content/Brand